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Author: David Morgan Gardner
Publisher:
ISBN:
Category : Deceptive advertising
Languages : en
Pages : 26
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Book Description
Author: David Morgan Gardner
Publisher:
ISBN:
Category : Deceptive advertising
Languages : en
Pages : 26
Get Book Here
Book Description
Author: David Morgan Gardner
Publisher:
ISBN:
Category : Deceptive advertising
Languages : en
Pages : 34
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Book Description
Author: Jef Richards
Publisher: Routledge
ISBN: 1135436940
Category : Language Arts & Disciplines
Languages : en
Pages : 259
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Book Description
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Author: D. Katz
Publisher:
ISBN:
Category :
Languages : en
Pages : 264
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Book Description
Author: Karen Margaret Clark
Publisher:
ISBN:
Category : Attitude change
Languages : en
Pages : 266
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Book Description
Author: John A. Howard
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 114
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Book Description
Author: United States. Federal Trade Commission
Publisher:
ISBN:
Category : Deceptive advertising
Languages : en
Pages : 64
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Book Description
Author: United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 32
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Book Description
Author: Jef I. Richards
Publisher: Routledge
ISBN: 9780805806496
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Author: Eric Zeng
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Online advertising is a core part of the modern web; ads sustain websites that provide free content and services to consumers, and inform people about products that they may be interested in. However, the ubiquity of the online advertising ecosystem makes it a potent vector for abuse; malicious actors can use the infrastructure of ad networks to serve scams, malware, and other misleading or detrimental content to millions of users across millions of websites. Though the ad networks that provide this infrastructure make efforts to prevent inappropriate and harmful content from appearing on their platforms through content moderation, many kinds of deceptive and unpleasant ads regularly appear on people's screens. Due to the opacity of the online advertising ecosystem, it is challenging for external observers to assess the harms and scale of problematic online ads. This dissertation presents a systematic investigation of the nature and prevalence of problematic content in online advertising, or "bad ads", on the modern web, through four studies. First, this work investigates users' perceptions of online advertising, characterizing the reasons why people dislike (and like) ads, and identifying types of ad content which engender negative reactions. Second, this work quantitatively measures the phenomenon of "clickbait" advertising on news and media websites. Using data crawled from over 7000 news and media websites, this work finds that native advertising networks are strong drivers of problematic content such as content farms and advertorials, and are extremely common across a variety of news websites. Third, this work examines problematic content in online political advertising during the 2020 U.S. elections. In a longitudinal measurement study, this work finds evidence of multiple categories of deceptive political content in online ads, including misleading polls and petitions, political clickbait, and misleading political-themed product ads, and found that these ads were targeted at partisan news sources. Lastly, this work empirically measures the targeting of online ads more broadly, through a unique field study using data collected from 286 real users. This dataset provides measurements of the prevalence of different categories of ad content, how such categories are targeted across websites and demographic groups, the monetary value placed on users by advertisers. Together, these works provide a foundation for future regulation, policy, and research aiming to curb problematic content in online advertising, and improve the overall experience for users on the web.
