Campaigning to the New American Electorate

Campaigning to the New American Electorate PDF Author: Marisa Abrajano
Publisher: Stanford University Press
ISBN: 0804768951
Category : Political Science
Languages : en
Pages : 211

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Book Description
This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which politicians have communicated to the nation's two largest electorates, it also looks at the impact of these ads on the political choices that Latinos make.

Campaigning to the New American Electorate

Campaigning to the New American Electorate PDF Author: Marisa Abrajano
Publisher: Stanford University Press
ISBN: 0804768951
Category : Political Science
Languages : en
Pages : 211

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Book Description
This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which politicians have communicated to the nation's two largest electorates, it also looks at the impact of these ads on the political choices that Latinos make.

The American Campaign, Second Edition

The American Campaign, Second Edition PDF Author: James E. Campbell
Publisher: Texas A&M University Press
ISBN: 1603444475
Category : Political Science
Languages : en
Pages : 337

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Book Description
Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell's "theory of the predictable campaign," incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions. Campbell's cogent thinking and clear style present students with a readable survey of presidential elections and political scientists' ways of studying them. The American Campaign also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns. This excellent election-year text provides:a summary and assessment of each of the serious predictive models of presidential election outcomes;a historical summary of many of America's important presidential elections;a significant new contribution to the understanding of presidential campaigns and how they matter.

New Faces, New Voices

New Faces, New Voices PDF Author: Marisa A. Abrajano
Publisher: Princeton University Press
ISBN: 069115435X
Category : Social Science
Languages : en
Pages : 234

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Book Description
A comprehensive look at Hispanic voters in the United States Making up 14.2 percent of the American population, Hispanics are now the largest minority group in the United States. Clearly, securing the Hispanic vote is more important to political parties than ever before. Yet, despite the current size of the Hispanic population, is there a clear Hispanic politics? Who are Hispanic voters? What are their political preferences and attitudes, and why? The first comprehensive study of Hispanic voters in the United States, New Faces, New Voices paints a complex portrait of this diverse and growing population. Examining race, politics, and comparative political behavior, Marisa Abrajano and R. Michael Alvarez counter the preconceived notion of Hispanic voters as one homogenous group. The authors discuss the concept of Hispanic political identity, taking into account the ethnic, generational, and linguistic distinctions within the Hispanic population. They compare Hispanic registration, turnout, and participation to those of non-Hispanics, consider the socioeconomic factors contributing to Hispanics' levels of political knowledge, determine what segment of the Hispanic population votes in federal elections, and explore the prospects for political relationships among Hispanics and non-Hispanics. Finally, the authors look at Hispanic opinions on social and economic issues, factoring in whether these attitudes are affected by generational status and ethnicity. A unique and nuanced perspective on the Hispanic electoral population, New Faces, New Voices is essential for understanding the political characteristics of the largest and fastest growing group of minority voters in the United States.

Political Behavior of the American Electorate

Political Behavior of the American Electorate PDF Author: Elizabeth A. Theiss-Morse
Publisher: CQ Press
ISBN: 1506367720
Category : Political Science
Languages : en
Pages : 338

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Book Description
The 2016 elections took place under intense political polarization and uncertain economic conditions, to widely unexpected results. How did Trump pull off his victory? Political Behavior of the American Electorate, Fourteenth Edition, attempts to answer this question by interpreting data from the most recent American National Election Study to provide a thorough analysis of the 2016 elections and the current American political behavior. Authors Elizabeth Theiss-Morse and Michael Wagner continue the tradition of Flanigan and Zingale to illustrate and document trends in American political behavior with the best longitudinal data available. The authors also put these trends in context by focusing on the major concepts and characteristics that shape Americans’ responses to politics. In the completely revised Fourteenth Edition, you will explore get-out-the-vote efforts and the reasons people voted the way they did, as well as the nature and impact of partisanship, news media coverage, and other issues in 2016—all with an eye toward understanding the trends that led up to the historic decision.

Hacking the Electorate

Hacking the Electorate PDF Author: Eitan Hersh
Publisher: Cambridge University Press
ISBN: 1107102898
Category : Political Science
Languages : en
Pages : 273

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Book Description
Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh shows that most of what campaigns know about voters comes from a core set of public records, and the content of public records varies from state to state. This variation accounts for differences in campaign strategies and voter coalitions across the nation.

The Oxford Handbook of American Elections and Political Behavior

The Oxford Handbook of American Elections and Political Behavior PDF Author: Jan E. Leighley
Publisher: Oxford University Press (UK)
ISBN: 0199604517
Category : History
Languages : en
Pages : 796

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Book Description
The Oxford Handbooks of American Politics are the essential guide to the study of American political life in the 21st Century. With engaging contributions from the major figures in the field The Oxford Handbook of American Elections and Political Behavior provides the key point of reference for anyone working in American Politics today

The People's Choice

The People's Choice PDF Author: Paul Felix Lazarsfeld
Publisher:
ISBN:
Category :
Languages : en
Pages : 178

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Book Description


American Gridlock

American Gridlock PDF Author: James A. Thurber
Publisher: Cambridge University Press
ISBN: 1107114160
Category : Political Science
Languages : en
Pages : 435

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Book Description
American Gridlock is a comprehensive analysis of polarization encompassing national and state politics, voters, elites, activists, the media, and the three branches of government.

Going Negative

Going Negative PDF Author: Shanto Iyengar
Publisher: Simon and Schuster
ISBN: 1439118752
Category : Political Science
Languages : en
Pages : 237

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Book Description
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

Why Americans Split Their Tickets

Why Americans Split Their Tickets PDF Author: Barry C. Burden
Publisher: University of Michigan Press
ISBN: 0472112864
Category : Political Science
Languages : en
Pages : 216

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Book Description
Why do some voters split their ballots, selecting a Republican for one office and a Democrat for another? Why do voters often choose one party to control the White House while the other controls the Congress? Barry Burden and David Kimball address these fundamental puzzles of American elections by explaining the causes of divided government and debunking the myth that voters prefer the division of power over one-party control. Why Americans Split Their Tickets links recent declines in ticket-splitting to sharpening policy differences between parties and demonstrates why candidates' ideological positions still matter in American elections. "Burden and Kimball have given us the most careful and thorough analysis of split-ticket voting yet. It won't settle all of the arguments about the origins of ticket splitting and divided government, but these arguments will now be much better informed. Why Americans Split Their Tickets is essential reading for anyone interested in understanding the major trends in U.S. electoral politics of the past several decades." -Gary Jacobson, University of California, San Diego "When voters split their tickets or produce divided government, it is common to attribute the outcome as a strategic verdict or a demand for partisan balance. Burden and Kimball strongly challenge such claims. With a thorough and deft use of statistics, they portray ticket-splitting as a by-product of the separate circumstances that drive the outcomes of the different electoral contests. This will be the book to be reckoned with on the matter of ticket splitting." -Robert Erikson, Columbia University "[Burden and Kimball] offset the expansive statistical analysis by delving into the historical circumstances and results of recent campaigns and elections. ... [They] make a scholarly and informative contribution to the understanding of the voting habits of the American electorate-and the resulting composition of American government." -Shant Mesrobian, NationalJournal.com