Author: Monty McCord
Publisher: Rowman & Littlefield
ISBN: 1493030884
Category : Biography & Autobiography
Languages : en
Pages : 217
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Book Description
Calling the Brands tells the story of the, "range detectives," "stock detectives," and "inspectors," who usually worked completely alone, courageously capturing or killing livestock rustlers in order to assure the survivability of the ranchers. The detectives and inspectors had to be proficient in "calling the brands," which meant being able to read a brand and identify its owner. While most western lawmen's titles and many of them are familiar, less well known are the various titles and names of those who protected the cattle industry from being carted away lock, stock and barrel by the unscrupulous and who helped shaped the West as we know it.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author: Jeremy Miller
Publisher: Dundurn
ISBN: 1459728122
Category : Business & Economics
Languages : en
Pages : 277
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Book Description
#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Author:
Publisher: Cybellium
ISBN: 183679214X
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Author: Adam Jolly
Publisher: Kogan Page Publishers
ISBN: 0749473169
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
The Growing Business Handbook is a superb reference tool for all businesses with growth potential, filled with invaluable insights and guidance from SME specialists in finance, HR, marketing, innovation, people and IT, as well as help on enterprise risk and useful legal advice. It is the reference source of choice to help you ensure and manage business growth, particularly in challenging economic conditions. Now in its 16th edition, this book looks at all the areas ripe for exploitation by your growing business and discusses ways you can manage the associated risks. It gives a comprehensive insight into the challenges involved in building a high-growth venture in 2015 and beyond.
Author: Matt Haig
Publisher: Kogan Page Publishers
ISBN: 9780749448264
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.
Author: Ashutosh Garg
Publisher: Bloomsbury Publishing
ISBN: 9388038622
Category : Business & Economics
Languages : en
Pages : 165
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Book Description
There is no one else in the world like you. Your personal brand has been registered in your name and patented with your persona even though there may be hundreds of people carrying the same name. Creating, building, and developing your personal brand is entirely in your own hands. Conversely, destroying or diminishing your brand is also only in your own hands. Your brand is the essence of your own unique story. The key to this is reaching deep inside yourself and pulling out the authentic, the unique 'you', from within your own self. What we do with our own brand name could be the difference between being very successful and not so successful. This is as true for personal branding as it is for business branding. The Brand Called You outlines how critical it is for each one of us to understand the power and vulnerabilities of our brand and invest wisely and consistently in our persona and our name. Remember, the only legacy you will leave behind in the world is your name.
Author: Mark Twain
Publisher: Good Press
ISBN:
Category : Fiction
Languages : en
Pages : 15303
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Book Description
THE CALL OF THE WILD WEST - Ultimate Western Collection is an unparalleled anthology that brings together over 175 novels and short stories from the pens of some of the most celebrated authors in the American literary canon. This collection features a vast array of themes, including the rugged beauty of the American frontier, the complex relationships between man and nature, and the tumultuous path towards justice and redemption. Embedded within its pages are tales that traverse the whole of the Western genre, from thrilling adventures to poignant histories, all aimed at exploring the essence of what it means to confront the wild unknown. The anthology stands as a testament to the diversity and significance of the Western narrative, offering readers standout pieces that highlight the periods dynamic range of literary stylesfrom the raw realism of Twain to the romanticized vistas by Grey. The contributing authors, a veritable whos who of the literary world, including but not limited to Mark Twain, Willa Cather, and Jack London, bring a rich tapestry of backgrounds to the collection. Their collective works encapsulate not only the evolving character of the American West but also the broader shifts in American culture and literature. The anthology aligns with key historical and cultural movements such as Manifest Destiny and the taming of the frontier, enabling a multifaceted exploration of these themes through the prism of various literary movements. By amalgamating the distinct voices and narratives of authors who have defined the genre, the collection invites readers to a deeper understanding of the enduring myths and realities of the American West. THE CALL OF THE WILD WEST - Ultimate Western Collection offers readers an unprecedented opportunity to engage with the Western genre in all its complexity and grandeur. It is an imperative read for those who wish to delve into the rich narrative of American expansion and the diverse interpretations of frontier life. Beyond its educational value, the anthology serves as a platform for the intricate dialogues between different periods, themes, and styles, encapsulated within the Western tradition. It invites lovers of history, literature, and culture to explore the depths of human resilience and the landscapes that shaped Americas literary heritage.
Author: Dick Martin
Publisher: AMACOM
ISBN: 0814428460
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
For better and for worse, few companies have been so prominently and constantly in the public eye as AT&T. Through decades of growth and dominance, followed by its 1984 breakup and a litany of well-documented troubles, the company has soldiered on, by turns thriving and hanging on for dear life.Perhaps no individual experienced as much of the roller-coaster ride as Dick Martin, an executive vice president and 30-year AT&T veteran with both a bird’s-eye view of and a crucial role in the company’s bumpy history.Tough Calls is the ultimate inside look at how AT&T tried to cope with a “perfect storm” of fierce competition, economic turmoil, and punishing media scrutiny. Mixing unflinching candor with love for the company he helped steer -- and clear respect for many of his long-time colleagues -- Martin takes you through boardroom and back room to shed unprecedented light on:* How the 1996 bungled announcement of 40,000 layoffs nearly destroyed the company* How flawed succession planning precipitated sharp declines in AT&T’s stock price* The never-ending, ugly turf battles with the “Baby Bells” brought on by the AT&T breakup* How even small interest groups can have a tremendous influence on business decisions, and how the media are largely responsible for determining what is business news on any given dayTough Calls is also a cautionary tale to be heeded by all businesses, using AT&T’s experience in the brutal telecom wars as a backdrop for new strategies in weathering unforgiving business conditions. Just a few of the lessons to be learned include:* How to avoid the most common mistakes that executives make, such as being held hostage by unrealistic expectations, waiting too long to make critical changes, and building their celebrity rather than their credibility* How to balance internal and external communications, and how and when to deal with the business media* How to improve relationships between PR executives and the “C” suite -- CEO, CFO, Chief Counsel, etc.--and how to make public relations more strategic* How to build and sustain favorable brand recognition and investor allure even in the face of bitter competition and unpredictable market conditionsAs candid and fascinating as it is constructive, Tough Calls is itself a call to attention and to arms, in preparation for the many battles that every business must eventually face, against fierce adversaries, and even within its own camp.
Author: Sarah Young
Publisher: Thomas Nelson
ISBN: 1400215595
Category : Religion
Languages : en
Pages : 400
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Book Description
When your days feel overwhelming and life has you anxious and stressed, you can find peace and hope in Jesus. In this new 365-day devotional prayer book from the author of Jesus Calling, you’ll find confidence to come to God in all circumstances with short, heartfelt prayers based on Scripture. God desires a relationship with you?through continual conversation—prayer.?Jesus Listens empowers you to pray daily, whether it serves as your only prayer for the day or simply a jump starter to your own prayers.? This comforting book?is ideal for those?who . . . are going through difficult times?and are looking for rest and hope are busy from life’s demands but want?to grow their prayer life are not sure how to pray have been praying for years but?want a closer relationship with God The biblical basis for each prayer is given at the end of each entry so you can continually return to God's promises in Scripture. This devotional?includes: 365 days of Bible-based prayers Scripture references for each devotion a ribbon marker Whether you gift ?Jesus Listens?or pick it up yourself to establish a more consistent prayer practice, Sarah’s words and her constant return to the Word of God will?greatly?enrich your prayer life. By praying Scripture through this daily devotional prayer book, you'll experience how intentional prayer connects you to God, changes your heart, and can even move mountains. Look for additional life-changing, life-giving books from?Sarah Young?including: Jesus Calling Jesus Always Jesus Today
