Author: ADETEM (France).
Publisher:
ISBN:
Category :
Languages : fr
Pages : 339

Get Book Here

Book Description

Author: ADETEM (France).
Publisher:
ISBN:
Category :
Languages : fr
Pages : 308

Get Book Here

Book Description

Author: Nikolaos F. Matsatsinis
Publisher: Springer Science & Business Media
ISBN: 146151147X
Category : Business & Economics
Languages : en
Pages : 517

Get Book Here

Book Description
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466615990
Category : Business & Economics
Languages : en
Pages : 1426

Get Book Here

Book Description
The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.

Author:
Publisher:
ISBN:
Category :
Languages : fr
Pages : 449

Get Book Here

Book Description

Author:
Publisher: Odile Jacob
ISBN: 2738187560
Category :
Languages : en
Pages : 318

Get Book Here

Book Description

Author: Syriaque CINE, Ph.D., SMM
Publisher: Page Publishing Inc
ISBN: 166246021X
Category : Language Arts & Disciplines
Languages : en
Pages : 117

Get Book Here

Book Description
Beginning students often find it very difficult to plan their homework, structure them, and write them correctly. Likewise, many graduating students face serious methodological problems in writing their final papers, theses, and internship reports. This methodological guide aims to meet the expectations of students and fill these various gaps. It presents in a substantial way the rules that apply to the writing of essays, scientific assignments, final papers, theses, and internship reports. It also presents the rules relating to the evaluation of theses, internship reports, and their defense.

Author: Université libre de Bruxelles. Centre d'études de recherche opérationnelle
Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages : 304

Get Book Here

Book Description

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466673583
Category : Business & Economics
Languages : en
Pages : 2254

Get Book Here

Book Description
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Author: Centre de recherche d'économie d'entreprise
Publisher:
ISBN:
Category :
Languages : fr
Pages : 308

Get Book Here

Book Description