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Author: Pekka Sääskilahti
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
We analyze how uncertainty about consumers' preferences affects the pricing of a network device and the interaction usage it enables. A premium device price may give high hardware profits, but adoption will be low reducing the profits from interaction services. The firm internalizing this adjusts its hardware price downward, and prices as if it was getting the maximal interaction usage profits from the full network. Profits decrease in uncertainty, whereas consumer surplus increases in uncertainty, but only if the level of uncertainty is high. Bundling the device and services is profitable if uncertainty relates mostly to consumers' private information.
Author: Pekka Sääskilahti
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
We analyze how uncertainty about consumers' preferences affects the pricing of a network device and the interaction usage it enables. A premium device price may give high hardware profits, but adoption will be low reducing the profits from interaction services. The firm internalizing this adjusts its hardware price downward, and prices as if it was getting the maximal interaction usage profits from the full network. Profits decrease in uncertainty, whereas consumer surplus increases in uncertainty, but only if the level of uncertainty is high. Bundling the device and services is profitable if uncertainty relates mostly to consumers' private information.
Author: Euncheol Shin
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
I present a new model of optimal dynamic pricing and diffusion of a network good sold by a monopolist. The good in this model is a social network good in that each consumer's value of the good within a social network increases as more of her neighbors use the good. In each period, the monopolist sets a subscription price and consumers myopically optimize their choices after comparing the overall adoption and the current subscription price. Thus, in contrast with one-sided diffusion models in the social network literature, the diffusion process arises as an equilibrium behavior of both the monopolist and consumers. As a result, I characterize a unique equilibrium, in which the diffusion process stays at a certain point. The equilibrium is efficient in that it involves the highest adoption rate with respect to the equilibrium subscription price. I also present the deadweight loss in the equilibrium and show how it depends on the connectivity of the underlying social network.
Author: Pekka Sääskilahti
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
We analyse the roles of network connectivity and topology on the monopoly pricing of network goods which enable social interaction between consumers. Connectivity between network members induces the well-known network externalities effect, while the topological effect is caused by the incompleteness of the social network's linkage, and it has not been previously recognised in this context. We find that the topological effect counteracts, and dominates, the connectivity effect by reducing the monopoly's capacity to extract consumer surplus. Our results are seen to hold in real cases of social network businesses. The monopolist benefits from price discrimination based on consumers' social connections, but this has a social cost as consumer surplus loss is higher than the increase in profits, with the highly connected consumers being the primary losers. Therefore, privacy policies restricting excessive social profiling and tracking can have an antitrust role too. Our approach also extends the theory of multi-sided markets in relation to the underlying relations graph of different market sides.
Author: Robert Bork
Publisher:
ISBN: 9781736089712
Category :
Languages : en
Pages : 536
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Book Description
The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.
Author: Daniel F. Spulber
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Network effects occur in markets when consumers receive mutual benefits from consuming the same good. Markets with network effects that have generated particular policy concerns include the information and communications technology and electronics (ICTE) industries. Many economists and legal scholars argue that the presence of network effects creates a form of market failure known as network externalities and recommend new forms of antitrust and regulation targeted at particular firms in the ICTE industries. The debate over network effects is likely to have major consequences for these industries, with effects comparable to landmark antitrust cases involving IBM, ATamp;T, and Microsoft. This article provides a comprehensive examination of network effects that addresses the legal, economic, and technological basis for this phenomenon. The article develops a general framework for examining consumer coordination in markets with network effects. The discussion demonstrates that consumers can coordinate their consumption decisions to obtain the benefits of network effects. When there are small numbers of consumers, as Coase argued, low transaction costs allow the formation of informal agreements and formal contracts that are economically efficient. When there are large numbers of consumers, the market offers many mechanisms of spontaneous order in the sense of Hayek. The article refers to Coasian negotiation as coordination in the small, and to Hayekian spontaneous order as coordination in the large. The discussion demonstrates that consumer coordination, both in the small and in the large, results in efficient consumption of network goods and adoption of new technologies. Market institutions are fully capable of addressing network effects. Antitrust policy based on correcting market failure due to network externalities is likely to impact both competition and innovation adversely. Network effects do not provide a sound basis for antitrust policy.
Author: Richard Schmalensee
Publisher: North Holland
ISBN:
Category : Business & Economics
Languages : en
Pages : 1002
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Book Description
Determinants of firm and market organization; Analysis of market behavior; Empirical methods and results; International issues and comparision; government intervention in the Marketplace.
Author: David W. Conklin
Publisher: SAGE
ISBN: 1412950287
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
This text provides upper-level undergraduate students with an international managerial perspective that concisely integrates both market (i.e., industry structure) and nonmarket (i.e., political forces) analysis. Conklin teaches students how to understand the impact of environmental forces on the firm's profitability, how to prioritize both risks and opportunities, how to analyze the relationships among them, and how to recommend firm responses to them to maximize MNE profitability. Key Features Environmental forces and their interrelationships are clearly organized and analyzed under four broad themes: social, technological, economic, and political forces. Each issue is clearly correlated to real management decision-making in chapter introductions, which discuss the strategies and management practices required to respond effectively to various environmental forces. Students learn to assess the changes in environmental forces over time and to ascertain the relative attractiveness of various nations as alternative sites for conducting business. Chapter-opening lists of critical skills and capabilities provide a focus and guide for the material in the chapter, relating theories to practical applications. Chapter-ending case excerpts with discussion questions provide illustrative real-world situations related to issues presented in that chapter and challenge students to come up with their own recommended solutions.
Author: Attila Ambrus
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 45
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Book Description
Author: Oz Shy
Publisher: Cambridge University Press
ISBN: 1139432273
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
This book introduces upper-level undergraduates, graduate students, and researchers to the latest developments in network economics, one of the fastest-growing fields in all industrial organization. Network industries include the Internet, e-mail, telephony, computer hardware and software, music and video players, and service operations in the banking, legal, and airlines industries among many others. The work offers an overview of the subject matter as well as investigations about specific industries. It conveys the essential features of how strategic interactions between firms are affected by network activity, as well as covering social interaction and its influence on consumers' choices of products and services. Virtually no calculus is used in the text, and each chapter ends with a series of exercises and selected references. The text may be used for both one- and two-semester courses.
Author: Roy Radner
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
