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Author: Gerard Blokdijk
Publisher: Complete Publishing
ISBN: 9781488897672
Category : Reference
Languages : en
Pages : 150
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Book Description
The one-stop-source powering Buying Behavior success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Buying Behavior knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Buying Behavior innovation - INCLUDED are numerous real-world Buying Behavior blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What affects consumer buying behavior? How do social factors affect buying behavior? Does Square package and report consumers' buying behavior to the merchants it services? Does internet research influence customer buying behavior? How does social class affect buying behavior? Are there trends in online (buying) behavior within B2B? Will real-time location based services influence consumer buying behavior? How can social media affect buying behavior? How is Big Data moving beyond buying behavior, likes and popularity to account for other dimensions of quality? What is the impact of email marketing in women's buying behavior? Does packaging play an important role in the process of consumer buying behavior? What is the role of digital marketing in women's buying behavior? Do you have a tool for gauging your target market's pulse or buying behavior patterns? When deciding where to spend your after-graduation trip, which consumer buying behavior will be involved? Is consumer buying behavior the same as consumer buying interest? Or consumer buying interest influenced by consumer buying behavior? Where can I read about studies/statistics regarding online buying behavior ? ...and much more...
Author: Gerard Blokdijk
Publisher: Complete Publishing
ISBN: 9781488897672
Category : Reference
Languages : en
Pages : 150
Get Book Here
Book Description
The one-stop-source powering Buying Behavior success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Buying Behavior knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Buying Behavior innovation - INCLUDED are numerous real-world Buying Behavior blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What affects consumer buying behavior? How do social factors affect buying behavior? Does Square package and report consumers' buying behavior to the merchants it services? Does internet research influence customer buying behavior? How does social class affect buying behavior? Are there trends in online (buying) behavior within B2B? Will real-time location based services influence consumer buying behavior? How can social media affect buying behavior? How is Big Data moving beyond buying behavior, likes and popularity to account for other dimensions of quality? What is the impact of email marketing in women's buying behavior? Does packaging play an important role in the process of consumer buying behavior? What is the role of digital marketing in women's buying behavior? Do you have a tool for gauging your target market's pulse or buying behavior patterns? When deciding where to spend your after-graduation trip, which consumer buying behavior will be involved? Is consumer buying behavior the same as consumer buying interest? Or consumer buying interest influenced by consumer buying behavior? Where can I read about studies/statistics regarding online buying behavior ? ...and much more...
Author: Ondrej Jaško
Publisher: University of Belgrade, Faculty of Organizational Sciences
ISBN: 8676803269
Category : Business & Economics
Languages : en
Pages : 1520
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Book Description
Author: Alan G. Lafley
Publisher: Harvard Business Press
ISBN: 142218739X
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Author: Matthew Dixon
Publisher: Penguin
ISBN: 1101545895
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.
Author:
Publisher: ببلومانيا للنشر والتوزيع
ISBN:
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
Author: Daniel Kahneman
Publisher: Farrar, Straus and Giroux
ISBN: 1429969350
Category : Psychology
Languages : en
Pages : 511
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Book Description
Major New York Times bestseller Winner of the National Academy of Sciences Best Book Award in 2012 Selected by the New York Times Book Review as one of the ten best books of 2011 A Globe and Mail Best Books of the Year 2011 Title One of The Economist's 2011 Books of the Year One of The Wall Street Journal's Best Nonfiction Books of the Year 2011 2013 Presidential Medal of Freedom Recipient Kahneman's work with Amos Tversky is the subject of Michael Lewis's The Undoing Project: A Friendship That Changed Our Minds In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.
Author: Neil Rackham
Publisher: Taylor & Francis
ISBN: 1000111482
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Author: William F. Massy
Publisher: MIT Press (MA)
ISBN:
Category : Business & Economics
Languages : en
Pages : 488
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Book Description
Approaches to stochastic modeling; Estimating and testing stochastic models; Brand-choice models; Zero-order models; Two state markov models; Linear learning models for brand choice; A probability diffusion model; Application of the probability diffusion model; Purchase incidence models; Models for purchase timing and market penetration; A stochastic model for monitoring new product adoption; Parameter estimations and some emperical results for STEAM; Extension to STEAM.
Author: Marcia W. Blenko
Publisher: Harvard Business Press
ISBN: 1422147576
Category : Business & Economics
Languages : en
Pages : 182
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Book Description
-Identify your critical decisions. Focus on those that matter most to your company's performance. --
Author: Carl Richards
Publisher: Penguin
ISBN: 1101559551
Category : Business & Economics
Languages : en
Pages : 179
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Book Description
"It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it's not rational." -From The Behavior Gap Why do we lose money? It's easy to blame the economy or the financial markets-but the real trouble lies in the decisions we make. As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon-the distance between what we should do and what we actually do-"the behavior gap." Using simple drawings to explain the gap, he found that once people understood it, they started doing much better. Richards's way with words and images has attracted a loyal following to his blog posts for The New York Times, appearances on National Public Radio, and his columns and lectures. His book will teach you how to rethink all kinds of situations where your perfectly natural instincts (for safety or success) can cost you money and peace of mind. He'll help you to: • Avoid the tendency to buy high and sell low; • Avoid the pitfalls of generic financial advice; • Invest all of your assets-time and energy as well as savings-more wisely; • Quit spending money and time on things that don't matter; • Identify your real financial goals; • Start meaningful conversations about money; • Simplify your financial life; • Stop losing money! It's never too late to make a fresh financial start. As Richards writes: "We've all made mistakes, but now it's time to give yourself permission to review those mistakes, identify your personal behavior gaps, and make a plan to avoid them in the future. The goal isn't to make the 'perfect' decision about money every time, but to do the best we can and move forward. Most of the time, that's enough."
