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Author: E. Crea Donald E. Creamer &. James Baar
Publisher: Omegacom, Inc.
ISBN: 1436330920
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
But Wait! There's More! (maybe) is the story of how the great and glamorous American Advertising Magic Show became a $500 billion global business, doomed itself in an ocean of corporate funny money and now struggles amid mounting chaos to be born anew in the Internet-driven media revolution of the 21st Century. The authors, both veterans of Adland's Golden Age, describe and illuminate this important business evolution through the colorful history of the creation, growth and destruction of the world's seventh largest advertising agency from its amusing on-the-cuff founding through the mega-agency pig-out of the last 20 years. But Wait!, populated with a wide swath of habitués of the advertising and corporate world, tells through a fast moving narrative and a series of contemporary Conversations in famous and not-so famous Adland watering holes about what went well (great advertising), what went wrong (business judgment), and what went (advertising competence); addresses a major business upheaval that is profoundly affecting business, government and the core nature of mass communication; makes clear the need for a new business model, and explores eight possibilities (some good, some not). There are also "Lessons for the Model Ad Agency CEO" should any survive. Conclusion: Madison Avenue can be great again. (maybe)
Author: E. Crea Donald E. Creamer &. James Baar
Publisher: Omegacom, Inc.
ISBN: 1436330920
Category : Business & Economics
Languages : en
Pages : 448
Get Book Here
Book Description
But Wait! There's More! (maybe) is the story of how the great and glamorous American Advertising Magic Show became a $500 billion global business, doomed itself in an ocean of corporate funny money and now struggles amid mounting chaos to be born anew in the Internet-driven media revolution of the 21st Century. The authors, both veterans of Adland's Golden Age, describe and illuminate this important business evolution through the colorful history of the creation, growth and destruction of the world's seventh largest advertising agency from its amusing on-the-cuff founding through the mega-agency pig-out of the last 20 years. But Wait!, populated with a wide swath of habitués of the advertising and corporate world, tells through a fast moving narrative and a series of contemporary Conversations in famous and not-so famous Adland watering holes about what went well (great advertising), what went wrong (business judgment), and what went (advertising competence); addresses a major business upheaval that is profoundly affecting business, government and the core nature of mass communication; makes clear the need for a new business model, and explores eight possibilities (some good, some not). There are also "Lessons for the Model Ad Agency CEO" should any survive. Conclusion: Madison Avenue can be great again. (maybe)
Author: Jack Canfield
Publisher: Simon and Schuster
ISBN: 1611591406
Category : Family & Relationships
Languages : en
Pages : 417
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Book Description
Chicken Soup for the Soul: Thanks Mom will touch the heart of any mother with its stories of gratitude, joy, love, and learning from children of all ages. A mother’s job is never done, but in Chicken Soup for the Soul: Thanks Mom, she gets the praise she deserves. Children of all ages share their words of thanks in these touching, heartfelt stories. This book will bring any mother joy, inspiration, and humor, and show her that the kids were paying attention after all.
Author: Robert Crawford
Publisher: Melbourne Univ. Publishing
ISBN: 0522853226
Category : Social Science
Languages : en
Pages : 314
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Book Description
Catchy phrases, chants at cricket matches and jingles which consumers just can't get out of their heads-the best advertising stands out because it is creative, clever and, most importantly, funny. Advertising in Australia can be traced back to the early 1900s, when spruikers wooed the public with appeals to vanity, health and patriotism. By the time Australia had endured two World Wars, the Depression, economic downturns, political upheavals and direct confrontations, the advertising industry had not only survived, but had become a multi-billion dollar industry, with an enormous influence over people's everyday lives and their spending habits. But Wait, There's Morea is the first detailed history of the Australian advertising industry, exploring its development over the course of the twentieth century from a disorganised group of individuals selling newspaper space to a multi-billion dollar enterprise run by giant transnationals. It follows the admen and adwomen who worked to convert their audiences into consumers and examines their ongoing quest for legitimacy in the face of new technologies and an increasingly sophisticated and media-savvy audience.
Author: Meirwyn Walters
Publisher: Hendrickson Publishers
ISBN: 1683073215
Category : Religion
Languages : en
Pages : 235
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Book Description
Intentional Preaching, written by Meirwyn Walters, is the handy guide that every preacher needs. In preparing and delivering their sermons, preachers make dozens of decisions, some intentionally, many perhaps less so. Why not make thoughtful decisions for everything that goes into preaching a good sermon? From first words to hand gestures, choosing a text, masterful use of exegesis, captivating illustrations, titles, approaches to reading Scripture, use of voice, PowerPoint, applications that stick, and scores of other aspects of sermon preparation and delivery, this book explores the panoply of elements in good preaching. Targeted at preachers, the book consists of 117 “squiblets” ranging from a sentence to three or four pages, each on a particular aspect of preaching. Some are quite short, offering practical wisdom, some provide specific advice and tools, and some contain vignettes from the field. In this delightful and sage book, there is something for every preacher to improve his or her preaching. “Although pastors may have talked among themselves about how to construct effective sermons, they have seldom brought the listeners into the conversation. . . . They need a word like this from a layman, a lawyer, and a committed follower of Jesus who really is a friend of preachers.” —Haddon Robinson Key points and features: Explores the panoply of elements in good preaching, from hand gestures, to use of voice, to captivating illustrations, and more Easily readable (and incredibly humorous) short chapters for busy pastors A handy guidebook in a small trim size, packed with snippets of sage advice
Author: John Ortberg
Publisher: NavPress
ISBN: 1496427599
Category : Religion
Languages : en
Pages : 321
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Book Description
I’d Like You More If You Were More like Me takes on one of life’s most important questions: How can I get closer to God and other people? We were created for deep connections. When people have deep connections, says John Ortberg, they win in life. When they don’t have deep connections, they cannot win in life. I’d Like You More if You Were More like Me offers help in overcoming one of the biggest obstacles to making deep connections: the fact that we’re so different. Different from God and different from each other. The good news is that connectedness is not based on similarity, but on shared experiences. When one person invites another to share an experience, they’re connected. It can be sharing a beautiful sunset or a meal, having a great conversation over cup of coffee, going for walk, or even teasing somebody. And when we share those same experiences with God, we get closer to him, too. God wants to connect with us—so much that he sent his son to live as a human being. God took on flesh and shared every human experience. So we don’t have to wonder what a close relationship with God looks like anymore. An intimate relationship with God and other people doesn’t have to be a cliché, it can be a daily way of life.
Author: Carolyn Smith
Publisher: iUniverse
ISBN: 0595405193
Category : Fiction
Languages : en
Pages : 336
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Book Description
In Pompeii's beautiful House of the Vettii, thirteen-year-old Ariana works as a kitchen slave. Unbeknownst to her, she is the daughter of her master, Claudius Vettius, a wealthy wine merchant. Ariana must deal with the smoldering jealousy of Claudius's wife, Julia, and the misplaced ardor of her half-brother, Marcus, a handsome teenage rebel. Not far from the House of the Vettii is the stately House of the Faun, notable for the bronze statue of a dancing faun, a mythical woodland creature, at the center of its spacious atrium. The master's son, Gaius, is almost fifteen, and hopes to follow in the footsteps of his father, an official in the city government. When Ariana is sent to the House of the Faun to serve as a maid, she and Gaius meet and fall in love. But they know that a slave girl and a government official's son have little chance of a future together. Numerous obstacles stand in their path, not the least of which is Marcus's jealousy. An absorbing and passionate tale, The House of the Faun tells a story of young love set against the intriguing backdrop of ancient Pompeii.
Author: Mary Kennedy
Publisher: Penguin
ISBN: 1101476842
Category : Fiction
Languages : en
Pages : 241
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Book Description
Maggie's radio show has been getting a boost in ratings ever since Madame Chantal, who claims to talk to dead people, started her regular guest appearance. But when two women are killed after a séance, it's up to Maggie to catch the culprit before she winds up on the other side...
Author: Saul Goodman
Publisher: Macmillan
ISBN: 1466891408
Category : Humor
Languages : en
Pages : 225
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Book Description
Lawyer Saul Goodman of Better Call Saul and Breaking Bad offers his own particular brand of funny, down-to-earth legal advice. Got the long arm of the law around your neck? Does Lady Justice have her eye on you? Were you set up at a lineup? Saul Goodman can help! There are some crazy laws out there. Did you know that in New Mexico there’s a law that says “idiots” can’t vote? Or that Massachusetts still has a ban on Quakers and witches? Or that in Georgia it’s illegal to put a donkey in a bathtub? Even if you’re not bathing a donkey (and hey, if you are, no judgment from me!), you could be breaking the law right now and not even know it. That’s why you need Don't Go to Jail! You can carry the advice of a seasoned legal practitioner with you anywhere you go, helping you to stay out of the courts and in the good graces of the criminal justice system. Want to be your own attorney? Want to avoid getting hauled in on a warrant? Want to keep the cops from discovering the baggie of “your friend’s” marijuana stashed under the passenger seat of your car? This is your chance to get those tips and many more savory bits of indispensable legal advice--all for much less than my usual hourly fee.
Author: Scott Ciencin
Publisher: Simon and Schuster
ISBN: 0689867026
Category : Fiction
Languages : en
Pages : 404
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Book Description
Even if it takes an eternity, he will make amends. Weakest link When an old friend from graduate school contacts Fred for help with her job at a top scientific facility, Fred feels a mixture of dread about renewing ties to her past and wistfulness for the quiet life she might have led entrenched in her research. But the night they are supposed to meet, her friend is gunned down, the seemingly innocent victim of a mob hit gone wrong. Fred is inconsolable. Although Angel and the others want to help, they have been called upon to solve a rash of murders among a group of wizards. These wizards are the only ones preventing an apocalyptic breach of the walls separating our reality from other, more-deadly worlds. Fred decides to leave the investigation and take her friend's place as a researcher in order to uncover the truth behind her murder. But when the worlds of scientific research and the supernatural collide, Fred may be the only one who can solve the case and stop the coming apocalypse.
Author: Gaurav Garg
Publisher: Gaurav Garg
ISBN:
Category : Health & Fitness
Languages : en
Pages : 180
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Book Description
Welcome to a journey that will transform your life from the inside out. In your hands, you hold more than just a book – you're clutching a personalized wellness roadmap that will guide you towards unlocking your body's innate wisdom and harnessing the power of your internal clock. In a world where we're constantly bombarded with fad diets, miracle supplements, and quick-fix solutions, this book offers something refreshingly different: a deep dive into the science of circadian rhythms and how they govern every aspect of our health and well-being. But don't worry – this isn't some dry, academic tome. Think of it as your personal biohacking guide, filled with practical tips, relatable anecdotes, and actionable advice that you can start implementing today. Whether you're a night owl struggling with early mornings, an athlete looking to optimize your performance, or simply someone who wants to feel more energized and alive, this book has something for you. As we embark on this exploration of chronobiology together, we'll uncover the secrets of sleep optimization, delve into the fascinating world of light therapy, and discover how time-restricted eating can revolutionize your health. We'll explore how aligning your daily habits with your body's natural rhythms can lead to improved cognitive function, enhanced stress resilience, and even aid in weight management. But this book isn't just about theory – it's about transformation. By the time you reach the final chapter, you'll have all the tools you need to create your own personalized rhythm plan, tailored to your unique biological makeup and lifestyle needs. You'll learn how to become the conductor of your own physiological orchestra, harmonizing your internal rhythms with the external world. So, are you ready to step into a life of enhanced vitality, productivity, and well-being? Are you prepared to unlock the secrets of your body's internal clock and harness its power to revolutionize your health? Then turn the page, and let's begin this rhythmic journey together. Remember, in the grand symphony of life, you're not just a passive listener – you're the composer, the conductor, and the star performer. It's time to create your masterpiece.
