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Author: E. Crea Donald E. Creamer &. James Baar
Publisher: Omegacom, Inc.
ISBN: 1436330920
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
But Wait! There's More! (maybe) is the story of how the great and glamorous American Advertising Magic Show became a $500 billion global business, doomed itself in an ocean of corporate funny money and now struggles amid mounting chaos to be born anew in the Internet-driven media revolution of the 21st Century. The authors, both veterans of Adland's Golden Age, describe and illuminate this important business evolution through the colorful history of the creation, growth and destruction of the world's seventh largest advertising agency from its amusing on-the-cuff founding through the mega-agency pig-out of the last 20 years. But Wait!, populated with a wide swath of habitués of the advertising and corporate world, tells through a fast moving narrative and a series of contemporary Conversations in famous and not-so famous Adland watering holes about what went well (great advertising), what went wrong (business judgment), and what went (advertising competence); addresses a major business upheaval that is profoundly affecting business, government and the core nature of mass communication; makes clear the need for a new business model, and explores eight possibilities (some good, some not). There are also "Lessons for the Model Ad Agency CEO" should any survive. Conclusion: Madison Avenue can be great again. (maybe)
Author: E. Crea Donald E. Creamer &. James Baar
Publisher: Omegacom, Inc.
ISBN: 1436330920
Category : Business & Economics
Languages : en
Pages : 448
Get Book Here
Book Description
But Wait! There's More! (maybe) is the story of how the great and glamorous American Advertising Magic Show became a $500 billion global business, doomed itself in an ocean of corporate funny money and now struggles amid mounting chaos to be born anew in the Internet-driven media revolution of the 21st Century. The authors, both veterans of Adland's Golden Age, describe and illuminate this important business evolution through the colorful history of the creation, growth and destruction of the world's seventh largest advertising agency from its amusing on-the-cuff founding through the mega-agency pig-out of the last 20 years. But Wait!, populated with a wide swath of habitués of the advertising and corporate world, tells through a fast moving narrative and a series of contemporary Conversations in famous and not-so famous Adland watering holes about what went well (great advertising), what went wrong (business judgment), and what went (advertising competence); addresses a major business upheaval that is profoundly affecting business, government and the core nature of mass communication; makes clear the need for a new business model, and explores eight possibilities (some good, some not). There are also "Lessons for the Model Ad Agency CEO" should any survive. Conclusion: Madison Avenue can be great again. (maybe)
Author: Jack Canfield
Publisher: Simon and Schuster
ISBN: 1611591406
Category : Family & Relationships
Languages : en
Pages : 417
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Book Description
Chicken Soup for the Soul: Thanks Mom will touch the heart of any mother with its stories of gratitude, joy, love, and learning from children of all ages. A mother’s job is never done, but in Chicken Soup for the Soul: Thanks Mom, she gets the praise she deserves. Children of all ages share their words of thanks in these touching, heartfelt stories. This book will bring any mother joy, inspiration, and humor, and show her that the kids were paying attention after all.
Author: Robert Crawford
Publisher: Melbourne Univ. Publishing
ISBN: 0522853226
Category : Social Science
Languages : en
Pages : 314
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Book Description
Catchy phrases, chants at cricket matches and jingles which consumers just can't get out of their heads-the best advertising stands out because it is creative, clever and, most importantly, funny. Advertising in Australia can be traced back to the early 1900s, when spruikers wooed the public with appeals to vanity, health and patriotism. By the time Australia had endured two World Wars, the Depression, economic downturns, political upheavals and direct confrontations, the advertising industry had not only survived, but had become a multi-billion dollar industry, with an enormous influence over people's everyday lives and their spending habits. But Wait, There's Morea is the first detailed history of the Australian advertising industry, exploring its development over the course of the twentieth century from a disorganised group of individuals selling newspaper space to a multi-billion dollar enterprise run by giant transnationals. It follows the admen and adwomen who worked to convert their audiences into consumers and examines their ongoing quest for legitimacy in the face of new technologies and an increasingly sophisticated and media-savvy audience.
Author: Remy Stern
Publisher: Harper Collins
ISBN: 0061971111
Category : Business & Economics
Languages : en
Pages : 277
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Book Description
Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television infomercial or home shopping network, and in But Wait . . . There's More! journalist (and infomercial addict) Remy Stern offers a lively, behind-the-scenes exploration of this enormous business—one that markets the world's most outrageous products using the most outrageous tactics. Don't let the kitschy exterior fool you: behind the laughable demonstrations, goofy grins, and cheesy dialogue lies an industry larger than the film and music industries combined. The first book of its kind, But Wait . . . There's More! exposes the never-before-told story of the infomercial and home shopping phenomenon in all its excessive glory and its meteoric rise to become one of the most profitable businesses in America. Along the way, Stern details the history behind the classic products and introduces readers to some of the most famous (and infamous) pitchmen and personalities in the business, including Tony Robbins, Billy Mays, Ron Popeil, Tony Little, Suzanne Somers, Kevin Trudeau, and Joe Francis. He also presents an in-depth look at the business behind the camera—the canny sales strategies, clever psychological tools, and occasionally questionable tactics marketers have used to get us to open up our wallets and spend, spend, spend. Stern's eye-opening account also offers a penetrating look at how late-night television conquered the American consumer and provides insight into modern American culture: our rampant consumerism, our desire for instant riches, and our collective dream of perfect abs, unblemished skin, and gleaming white teeth. Both a compelling business story and a thoroughly entertaining piece of investigative journalism (with a touch of muckraking and social satire), But Wait . . . There's More! will ensure that you never look at those too-good-to-be-true deals the same way again.
Author: Meirwyn Walters
Publisher: Hendrickson Publishers
ISBN: 1683073215
Category : Religion
Languages : en
Pages : 229
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Book Description
Intentional Preaching, written by Meirwyn Walters, is the handy guide that every preacher needs. In preparing and delivering their sermons, preachers make dozens of decisions, some intentionally, many perhaps less so. Why not make thoughtful decisions for everything that goes into preaching a good sermon? From first words to hand gestures, choosing a text, masterful use of exegesis, captivating illustrations, titles, approaches to reading Scripture, use of voice, PowerPoint, applications that stick, and scores of other aspects of sermon preparation and delivery, this book explores the panoply of elements in good preaching. Targeted at preachers, the book consists of 117 “squiblets” ranging from a sentence to three or four pages, each on a particular aspect of preaching. Some are quite short, offering practical wisdom, some provide specific advice and tools, and some contain vignettes from the field. In this delightful and sage book, there is something for every preacher to improve his or her preaching. “Although pastors may have talked among themselves about how to construct effective sermons, they have seldom brought the listeners into the conversation. . . . They need a word like this from a layman, a lawyer, and a committed follower of Jesus who really is a friend of preachers.” —Haddon Robinson Key points and features:Explores the panoply of elements in good preaching, from hand gestures, to use of voice, to captivating illustrations, and moreEasily readable (and incredibly humorous) short chapters for busy pastorsA handy guidebook in a small trim size, packed with snippets of sage advice
Author: John Ortberg
Publisher: NavPress
ISBN: 1496427599
Category : Religion
Languages : en
Pages : 321
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Book Description
I’d Like You More If You Were More like Me takes on one of life’s most important questions: How can I get closer to God and other people? We were created for deep connections. When people have deep connections, says John Ortberg, they win in life. When they don’t have deep connections, they cannot win in life. I’d Like You More if You Were More like Me offers help in overcoming one of the biggest obstacles to making deep connections: the fact that we’re so different. Different from God and different from each other. The good news is that connectedness is not based on similarity, but on shared experiences. When one person invites another to share an experience, they’re connected. It can be sharing a beautiful sunset or a meal, having a great conversation over cup of coffee, going for walk, or even teasing somebody. And when we share those same experiences with God, we get closer to him, too. God wants to connect with us—so much that he sent his son to live as a human being. God took on flesh and shared every human experience. So we don’t have to wonder what a close relationship with God looks like anymore. An intimate relationship with God and other people doesn’t have to be a cliché, it can be a daily way of life.
Author: Dave Bell W6AQ
Publisher: AuthorHouse
ISBN: 149691404X
Category : Biography & Autobiography
Languages : en
Pages : 303
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Book Description
Worlds Best Hobby is an unusual title for a memoir, which is exactly what this book is. Its my life in the fascinating hobby of Amateur Radio. Much of my professional life is spent producing documentary and reality programs for television (including more than a few about Ham Radio) where I learned that the purpose of a title is to attract an audience and if it was also true, all the better. The challenge with documentary films is to make them entertaining first and foremost, and informational if possible. Ive tried very hard to make this book entertaining, and from feedback Ive gotten (from Hams and wannabee Hams who found it posted online as I was writing it) Ive succeeded, at least to some extent. I tried to make the book fun because Ham Radio is fun. And Ham Radio has more facets than a cheap diamond, as youll discover as you dig into Worlds Best Hobby. Enjoy! PS. Let me know what you think of Worlds Best Hobby especially if you like it. 73, Dave Bell, W6AQ
Author: Carolyn Smith
Publisher: iUniverse
ISBN: 0595405193
Category : Fiction
Languages : en
Pages : 336
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Book Description
In Pompeii's beautiful House of the Vettii, thirteen-year-old Ariana works as a kitchen slave. Unbeknownst to her, she is the daughter of her master, Claudius Vettius, a wealthy wine merchant. Ariana must deal with the smoldering jealousy of Claudius's wife, Julia, and the misplaced ardor of her half-brother, Marcus, a handsome teenage rebel. Not far from the House of the Vettii is the stately House of the Faun, notable for the bronze statue of a dancing faun, a mythical woodland creature, at the center of its spacious atrium. The master's son, Gaius, is almost fifteen, and hopes to follow in the footsteps of his father, an official in the city government. When Ariana is sent to the House of the Faun to serve as a maid, she and Gaius meet and fall in love. But they know that a slave girl and a government official's son have little chance of a future together. Numerous obstacles stand in their path, not the least of which is Marcus's jealousy. An absorbing and passionate tale, The House of the Faun tells a story of young love set against the intriguing backdrop of ancient Pompeii.
Author: Kim Flottum
Publisher: Quarto Publishing Group USA
ISBN: 1610580281
Category : Nature
Languages : en
Pages : 177
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Book Description
“The most lucid call to action ever written about land-based beekeeping” from the author of The Backyard Beekeeper (Tammy Horn, author of Bees in America and Beeconomy). Backyard beekeepers everywhere agree: a successful colony is a thing of beauty. Thousands of beekeepers have started beekeeping thanks to Kim Flottum’s first book, The Backyard Beekeeper, and they have added to their repertoire of skills with The Backyard Beekeeper’s Honey Handbook. Now, Better Beekeeping answers the question, “What do I do now that I’m a beekeeper?” This book takes serious beekeepers past the beginning stages and learning curves and offers solutions and rewards for keeping bees a better way. Better queens, better winters, better food, and better bees await any beekeeper willing to take on the challenge of having the right number of bees, of the right age, in the right place, in the right condition, at the right time. “There are numerous beekeeping books on the shelves that instruct on ‘how to,’ but Better Beekeeping is a book that explores ‘why to,’ which is essential for this ever-changing world of beekeeping today.” —Jennifer Berry, research coordinator at the University of Georgia’s Honey Bee Research Lab, commercial queen, and columnist for Bee Culture magazine
Author: Mary Kennedy
Publisher: Penguin
ISBN: 1101476842
Category : Fiction
Languages : en
Pages : 241
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Book Description
Maggie's radio show has been getting a boost in ratings ever since Madame Chantal, who claims to talk to dead people, started her regular guest appearance. But when two women are killed after a séance, it's up to Maggie to catch the culprit before she winds up on the other side...
