Business to Business Direct Marketing PDF Download
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Author: Robert W. Bly
Publisher: McGraw Hill Professional
ISBN: 9780844232430
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
Author: Robert W. Bly
Publisher: McGraw Hill Professional
ISBN: 9780844232430
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
Author: John Coe
Publisher: McGraw Hill Professional
ISBN: 0071408797
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
Publisher Description
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613082320
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Author: Mary Lou Roberts
Publisher: Prentice Hall International (UK)
ISBN: 9780130804341
Category : Business & Economics
Languages : en
Pages : 472
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Book Description
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Author: Robert W. Bly
Publisher: Penguin
ISBN: 9780028642109
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Author: Nick Ellis
Publisher: Oxford University Press, USA
ISBN: 0199551685
Category : Business & Economics
Languages : en
Pages : 381
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Book Description
The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.
Author: Barry Silverstein
Publisher: Maximum Press (FL)
ISBN: 9781885068729
Category : Business & Economics
Languages : en
Pages : 436
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Book Description
Business-to-business marketing is the fastest growing segment of direct marketing and online commerce. This practical yet forward-thinking blueprint for success goes a step further than other Internet marketing books by focusing on how to enhance the business-to-business segment of direct marketing through the Internet. Internet marketers will learn proven strategies for increasing profits such as generating leads with e-mail, using Internet events for marketing, and building customer relationships. This new edition has been updated with the latest case studies, Web site references, and Int.
Author: Bob Stone
Publisher: N T C Business Books
ISBN: 9780844236650
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
Building a successful direct marketing business takes more than luck and creativity - it requires the type of insight and leadership skills that can only be learned through decades of real-world experience. Here, in a single volume, you have at your fingertips the wisdom of the world's leading direct marketing companies. Their stories will do more than inform less-seasoned direct marketing professionals - they will inspire you to lead your company to unprecedented growth - and profits.
Author: Manfred Krafft
Publisher: Springer Science & Business Media
ISBN: 3540396322
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Author: Jim Kobs
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 420
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Book Description
Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a good friend. Profitable Direct Marketing incorporates the wisdom of his years of experience and is an important addition to the library of every serious direct marketer. -- Jonah Gitlitz President Direct Marketing Association, Inc. This eagerly awaited new edition provides the know-how needed by every advertising, promotion and direct marketing manager who wants to succeed in the age of the individual. Highly recommended for both the basics and its advanced strategic insights. -- Stan Rapp Coauthor of MaxiMarketing Like Jim Kobs himself, his book is so wise, so clear, so well-organized, and so knowledgeable, I can't imagine a better place to get a broad grasp of the direct marketing of today and tomorrow. -- Thomas L. Collins Coauthor of MaxiMarketing Before you spend another dime to promote your product or service, you should read Jim Kobs' book to ensure that you are maximizing your investment. Getting the most out of direct marketing requires not only careful planning and execution, but rigorous analysis. Jim Kobs shows you how to do it, from start to finish. -- John Schlactenhaufen Vice President Sales &Marketing Dictaphone Corporation Jim Kobs covers it all . . . . Strategy, tactics, basic rules and advanced concepts are all addressed in what is becoming a must read for anyone using or contemplating a direct marketing program. -- Stephen E. Toman Executive Vice President Grolier, Inc. Finding this book is like finding your glasses . what seemed vague and obscure becomes clear. -- Susan J.McIntyre Direct Marketing Manager NIKE, Inc. This second edition updates, reinvigorates and adds fresh knowledge and insights to Jim Kobs' masterful work. -- Barrie M. Spelling Vice President, New Business Colgate-Palmolive Company Profitable Direct Marketing is a goldmine of information for immediate (and enjoyable) reading, and is an invaluable reference source for years to come. -- Richard S. Hodgson Author of Direct Mail and Mail Order Handbook
