Author: Noman Shams
Publisher: Omega Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 34
Book Description
Every entrepreneur sets out to solve a problem or series of identified problems in society and then grow a profitable business. Growth is the most important aspect of a business's life cycle; without it, no business succeeds and every entrepreneur would just turn out a failure. Growth means many things to many entrepreneurs and businesses. It can mean making more sales, generating more revenue, creating more product lines, expanding to new locations, getting more funding in the case of startups, increasing capacity by hiring and so much more. Among the many things that make up growth for a business, generating more sales and making more money is at the forefront of it. Without more revenue, no business would become self-sustaining, and business death would become an eventuality. This is why marketing is the most important thing every business needs to succeed in to grow… According to the US Chamber of Commerce… 8 out of every 10 small business close within the first 5 years of establishment. Why is this shocking statistic possible? I will tell you. It's obviously because of the lack of sales and generation of revenue to power the growth of the business. And how do they generate revenues? By having a continuous inflow of customers to serve, who pay them… And how do they get a steady inflow of customers? By marketing continuously and driving in new prospects through brand awareness and other marketing campaign objectives. Research shows that businesses that master the art of marketing early enough in their life cycle, experience massive growth than those that do not. Apple Inc. succeeded not because they created wonderful and innovative products from the beginning but because Steve Jobs was a wonder at marketing their creations and getting them into as many offices and homes as possible. So, as an entrepreneur, if you want to succeed with your venture or business, you must focus on marketing to grow your business and become profitable… Business synergy is one of the often overlooked and fastest methods to implement marketing and grow exponentially. The problem is that many entrepreneurs do not necessarily pay attention to business synergy or understand it from the perspective from which they can see how powerful synergy is to the growth of their business. But that's about to change. In this book, I want to help as many entrepreneurs as are reading this book to lift the blindfold from their eyes and get them to see the new light of synergy in the core areas of their businesses, where they can implement it and quickly grow and become profitable. Synergy is not just for big corporations with deep pockets, large teams, and sophisticated strategies that make them able to make industry shaking synergistic moves. We are going to explore synergy at the microlevel… The level where it even matters more for small businesses and entrepreneurs like you. Let’s begin!
Business Synergy Unmasked
Author: Noman Shams
Publisher: Omega Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 34
Book Description
Every entrepreneur sets out to solve a problem or series of identified problems in society and then grow a profitable business. Growth is the most important aspect of a business's life cycle; without it, no business succeeds and every entrepreneur would just turn out a failure. Growth means many things to many entrepreneurs and businesses. It can mean making more sales, generating more revenue, creating more product lines, expanding to new locations, getting more funding in the case of startups, increasing capacity by hiring and so much more. Among the many things that make up growth for a business, generating more sales and making more money is at the forefront of it. Without more revenue, no business would become self-sustaining, and business death would become an eventuality. This is why marketing is the most important thing every business needs to succeed in to grow… According to the US Chamber of Commerce… 8 out of every 10 small business close within the first 5 years of establishment. Why is this shocking statistic possible? I will tell you. It's obviously because of the lack of sales and generation of revenue to power the growth of the business. And how do they generate revenues? By having a continuous inflow of customers to serve, who pay them… And how do they get a steady inflow of customers? By marketing continuously and driving in new prospects through brand awareness and other marketing campaign objectives. Research shows that businesses that master the art of marketing early enough in their life cycle, experience massive growth than those that do not. Apple Inc. succeeded not because they created wonderful and innovative products from the beginning but because Steve Jobs was a wonder at marketing their creations and getting them into as many offices and homes as possible. So, as an entrepreneur, if you want to succeed with your venture or business, you must focus on marketing to grow your business and become profitable… Business synergy is one of the often overlooked and fastest methods to implement marketing and grow exponentially. The problem is that many entrepreneurs do not necessarily pay attention to business synergy or understand it from the perspective from which they can see how powerful synergy is to the growth of their business. But that's about to change. In this book, I want to help as many entrepreneurs as are reading this book to lift the blindfold from their eyes and get them to see the new light of synergy in the core areas of their businesses, where they can implement it and quickly grow and become profitable. Synergy is not just for big corporations with deep pockets, large teams, and sophisticated strategies that make them able to make industry shaking synergistic moves. We are going to explore synergy at the microlevel… The level where it even matters more for small businesses and entrepreneurs like you. Let’s begin!
Publisher: Omega Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 34
Book Description
Every entrepreneur sets out to solve a problem or series of identified problems in society and then grow a profitable business. Growth is the most important aspect of a business's life cycle; without it, no business succeeds and every entrepreneur would just turn out a failure. Growth means many things to many entrepreneurs and businesses. It can mean making more sales, generating more revenue, creating more product lines, expanding to new locations, getting more funding in the case of startups, increasing capacity by hiring and so much more. Among the many things that make up growth for a business, generating more sales and making more money is at the forefront of it. Without more revenue, no business would become self-sustaining, and business death would become an eventuality. This is why marketing is the most important thing every business needs to succeed in to grow… According to the US Chamber of Commerce… 8 out of every 10 small business close within the first 5 years of establishment. Why is this shocking statistic possible? I will tell you. It's obviously because of the lack of sales and generation of revenue to power the growth of the business. And how do they generate revenues? By having a continuous inflow of customers to serve, who pay them… And how do they get a steady inflow of customers? By marketing continuously and driving in new prospects through brand awareness and other marketing campaign objectives. Research shows that businesses that master the art of marketing early enough in their life cycle, experience massive growth than those that do not. Apple Inc. succeeded not because they created wonderful and innovative products from the beginning but because Steve Jobs was a wonder at marketing their creations and getting them into as many offices and homes as possible. So, as an entrepreneur, if you want to succeed with your venture or business, you must focus on marketing to grow your business and become profitable… Business synergy is one of the often overlooked and fastest methods to implement marketing and grow exponentially. The problem is that many entrepreneurs do not necessarily pay attention to business synergy or understand it from the perspective from which they can see how powerful synergy is to the growth of their business. But that's about to change. In this book, I want to help as many entrepreneurs as are reading this book to lift the blindfold from their eyes and get them to see the new light of synergy in the core areas of their businesses, where they can implement it and quickly grow and become profitable. Synergy is not just for big corporations with deep pockets, large teams, and sophisticated strategies that make them able to make industry shaking synergistic moves. We are going to explore synergy at the microlevel… The level where it even matters more for small businesses and entrepreneurs like you. Let’s begin!
Unmasking Invisible Challenges in Entrepreneurship
Author: Rajagopal
Publisher: Springer Nature
ISBN: 3031636538
Category :
Languages : en
Pages : 173
Book Description
Publisher: Springer Nature
ISBN: 3031636538
Category :
Languages : en
Pages : 173
Book Description
Unmasked Leadership
Author: Kiran Aidhi
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 211
Book Description
Unmasked Leadership - Rediscover Yourself as a Leader' is a breath of wisdom transcending traditional leadership literature. In a world marked by ambition and ambiguity, leaders often grapple with what's expected and how to gain vital insights in the B.A.N.I. landscape (Brittle, Anxious, Non-linear, and Incomprehensible). Kiran's book fills this void with guidance, avoiding jargon and forced models. Distinguished by its simplicity and actionable approach, the book uses the 7 models to encourage readers not only to reflect but to take tangible steps toward self-improvement. The celebration of life and unwavering character stand out, emphasizing the importance of celebrating small victories to avoid burnout and the need for the endangered quality of unwavering character in today's world. Kiran's unique perspective arises from both professional evolution and genuine, selfless character. More than a guide, the book is an experiential mirror, guiding readers on a journey of self-discovery, emotional intelligence, effective communication, and meaningful connections. Arriving at a time hungry for authentic leadership, Kiran's book is not just a guide but an impactful endeavor that resonates with genuine leadership in our complex world. By the end of the journey, readers are enlightened and empowered to rediscover themselves as leaders, crafting a legacy through a human-centric lens.
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 211
Book Description
Unmasked Leadership - Rediscover Yourself as a Leader' is a breath of wisdom transcending traditional leadership literature. In a world marked by ambition and ambiguity, leaders often grapple with what's expected and how to gain vital insights in the B.A.N.I. landscape (Brittle, Anxious, Non-linear, and Incomprehensible). Kiran's book fills this void with guidance, avoiding jargon and forced models. Distinguished by its simplicity and actionable approach, the book uses the 7 models to encourage readers not only to reflect but to take tangible steps toward self-improvement. The celebration of life and unwavering character stand out, emphasizing the importance of celebrating small victories to avoid burnout and the need for the endangered quality of unwavering character in today's world. Kiran's unique perspective arises from both professional evolution and genuine, selfless character. More than a guide, the book is an experiential mirror, guiding readers on a journey of self-discovery, emotional intelligence, effective communication, and meaningful connections. Arriving at a time hungry for authentic leadership, Kiran's book is not just a guide but an impactful endeavor that resonates with genuine leadership in our complex world. By the end of the journey, readers are enlightened and empowered to rediscover themselves as leaders, crafting a legacy through a human-centric lens.
Funny Business
Author: Rodney Marks
Publisher: Made For Success Publishing
ISBN: 1613399146
Category : Business & Economics
Languages : en
Pages : 234
Book Description
Funny Business: management unmasked is an exposé of management as it is practiced in business, government and the non-profit sector. Keywords are explained through humour, making them better understood than a library of management textbooks. Management theories and applications are made memorable through savage wit and fearless comedy. This book is an ideal gift for bosses, peers and subordinates to give to each other. It is similarly useful to distribute at conferences and semonars, to question assumptions and the status quo. Each business word in the book holds a bundle of meanings, and can serve to create entertaining and productive discussions.
Publisher: Made For Success Publishing
ISBN: 1613399146
Category : Business & Economics
Languages : en
Pages : 234
Book Description
Funny Business: management unmasked is an exposé of management as it is practiced in business, government and the non-profit sector. Keywords are explained through humour, making them better understood than a library of management textbooks. Management theories and applications are made memorable through savage wit and fearless comedy. This book is an ideal gift for bosses, peers and subordinates to give to each other. It is similarly useful to distribute at conferences and semonars, to question assumptions and the status quo. Each business word in the book holds a bundle of meanings, and can serve to create entertaining and productive discussions.
Unmasking School Leadership
Author: Ciaran Sugrue
Publisher: Springer
ISBN: 9401794332
Category : Education
Languages : en
Pages : 318
Book Description
This book is a longitudinal life history of the lives and work of primary school principals in Ireland. It provides a unique opportunity to peer inside the realities of leading schools in changing times. In a system that until recently did not prepare principals for the onerous roles and responsibilities, a small system with limited mobility, inter-personal relationships emerge as critical, frequently privileged over professional relationships. Consequently, principals struggle to bring about change, to build trust in order to cultivate a transformative leadership agenda, while several aspects of systemic structures and processes emerge as constraints on leadership capacity building. In the absence of comprehensive leadership portfolio development, classroom teachers, catapulted into the principal’s office, tend to be cautious and careful in ways that tend to perpetuate the status quo while putting a premium on the exercise of soft power and an over-reliance on the good will of colleagues. Several of the ‘leadership lessons’ that emerge from this in-depth analysis concur with an increasing international consensus that due to complexity and increasingly performative policy demands, learning about leadership for all is an absolute necessity. However, care must be taken to avoid overly scripted programmes. Critical to the cultivation of a professionally responsible leadership disposition, rather than capitulation to ‘technologies of control,’ is professional renewal cultivated through adequate attention to the Zone of Proximal Distance.
Publisher: Springer
ISBN: 9401794332
Category : Education
Languages : en
Pages : 318
Book Description
This book is a longitudinal life history of the lives and work of primary school principals in Ireland. It provides a unique opportunity to peer inside the realities of leading schools in changing times. In a system that until recently did not prepare principals for the onerous roles and responsibilities, a small system with limited mobility, inter-personal relationships emerge as critical, frequently privileged over professional relationships. Consequently, principals struggle to bring about change, to build trust in order to cultivate a transformative leadership agenda, while several aspects of systemic structures and processes emerge as constraints on leadership capacity building. In the absence of comprehensive leadership portfolio development, classroom teachers, catapulted into the principal’s office, tend to be cautious and careful in ways that tend to perpetuate the status quo while putting a premium on the exercise of soft power and an over-reliance on the good will of colleagues. Several of the ‘leadership lessons’ that emerge from this in-depth analysis concur with an increasing international consensus that due to complexity and increasingly performative policy demands, learning about leadership for all is an absolute necessity. However, care must be taken to avoid overly scripted programmes. Critical to the cultivation of a professionally responsible leadership disposition, rather than capitulation to ‘technologies of control,’ is professional renewal cultivated through adequate attention to the Zone of Proximal Distance.
No Logo
Author: Naomi Klein
Publisher: Macmillan
ISBN: 9780312203436
Category : Business & Economics
Languages : en
Pages : 520
Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Publisher: Macmillan
ISBN: 9780312203436
Category : Business & Economics
Languages : en
Pages : 520
Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Why TV is Not Our Fault
Author: Eileen R. Meehan
Publisher: Rowman & Littlefield
ISBN: 9780742524866
Category : Performing Arts
Languages : en
Pages : 164
Book Description
For more than five decades, we've been told by pundits, commentators, advertisers, scholars, and politicians that television is both a window on the world and a mirror reflecting our culture. We've been led to believe that it shows us the world's events through news programs and, through entertainment programs, reflects the preferences, values, beliefs, and understandings shared by most Americans. We're told that if you don't like what you see on TV, don't blame the industry, blame yourself. This book dispels the myth that the television industry is just giving viewers the programming they want to see and, thus, we as viewers are "responsible" for the existence of shows like Fear Factor and yet another Survivor. In fact, Eileen Meehan explains, viewers exert no demand in the market for ratings, advertising slots, program production, or telecasting. She also counters the idea that TV programs reflect our culture directly. Introducing us to the political economy of television, Meehan covers programming, corporate strategies, advertising, the misnomer of "competition" among networks, and organizations that seek more industry accountability. She tells us why TV isn't our fault--and who's really to blame.
Publisher: Rowman & Littlefield
ISBN: 9780742524866
Category : Performing Arts
Languages : en
Pages : 164
Book Description
For more than five decades, we've been told by pundits, commentators, advertisers, scholars, and politicians that television is both a window on the world and a mirror reflecting our culture. We've been led to believe that it shows us the world's events through news programs and, through entertainment programs, reflects the preferences, values, beliefs, and understandings shared by most Americans. We're told that if you don't like what you see on TV, don't blame the industry, blame yourself. This book dispels the myth that the television industry is just giving viewers the programming they want to see and, thus, we as viewers are "responsible" for the existence of shows like Fear Factor and yet another Survivor. In fact, Eileen Meehan explains, viewers exert no demand in the market for ratings, advertising slots, program production, or telecasting. She also counters the idea that TV programs reflect our culture directly. Introducing us to the political economy of television, Meehan covers programming, corporate strategies, advertising, the misnomer of "competition" among networks, and organizations that seek more industry accountability. She tells us why TV isn't our fault--and who's really to blame.
MANIPULATED LIVES
Author: HARMANDER SINGH
Publisher: Self published by Harmander Singh
ISBN:
Category : Psychology
Languages : en
Pages : 278
Book Description
**Discover the Shadows Behind the Screen** In *Manipulated Lives: Unmasking Social Media's Shadow*, author HARMANDER SINGH invites you on a riveting exploration of the tangled web that social media weaves in our lives. This thought-provoking journey exposes the illusions of connection, the manipulation game played by algorithms, and the consequences of personal information exposure. Through gripping case studies and real-life stories, delve into the heart of digital relationships shattered by deception, the rise and pitfalls of influencer culture, and the toll constant comparison takes on mental health. This book not only uncovers the hidden dangers lurking in the online world but also provides practical advice on protecting yourself in the vast digital landscape. As you navigate these pages, you'll be prompted to reflect on your own social media use and its impact. *Manipulated Lives* is more than a cautionary tale—it's a call to awareness, empowering you to reclaim control over your digital life and foster connections that withstand the tests of authenticity. Are you ready to unmask the shadows behind your screen? Embark on this eye-opening journey today and discover the keys to navigating the complexities of social media in the 21st century.
Publisher: Self published by Harmander Singh
ISBN:
Category : Psychology
Languages : en
Pages : 278
Book Description
**Discover the Shadows Behind the Screen** In *Manipulated Lives: Unmasking Social Media's Shadow*, author HARMANDER SINGH invites you on a riveting exploration of the tangled web that social media weaves in our lives. This thought-provoking journey exposes the illusions of connection, the manipulation game played by algorithms, and the consequences of personal information exposure. Through gripping case studies and real-life stories, delve into the heart of digital relationships shattered by deception, the rise and pitfalls of influencer culture, and the toll constant comparison takes on mental health. This book not only uncovers the hidden dangers lurking in the online world but also provides practical advice on protecting yourself in the vast digital landscape. As you navigate these pages, you'll be prompted to reflect on your own social media use and its impact. *Manipulated Lives* is more than a cautionary tale—it's a call to awareness, empowering you to reclaim control over your digital life and foster connections that withstand the tests of authenticity. Are you ready to unmask the shadows behind your screen? Embark on this eye-opening journey today and discover the keys to navigating the complexities of social media in the 21st century.
The Routledge Companion to Knowledge Management
Author: Jin Chen
Publisher: Taylor & Francis
ISBN: 1000585638
Category : Business & Economics
Languages : en
Pages : 350
Book Description
Knowledge when properly leveraged and harnessed contributes to effective organizational performance. How much an organization benefits from knowledge would depend on how well knowledge has been managed. There have been challenges to implementing knowledge management in today’s dramatically different world from before. This comprehensive reference work is a timely guide to understanding knowledge management. The book covers key themes of knowledge management which includes the basic framework of knowledge management and helps readers to understand the state of art of knowledge management both from the aspects of theory and practice, from the perspectives of strategy, organization, resources, as well as institution and organizational culture. This reference work reflects the increasingly important role of both philosophy and digital technologies in knowledge management research and practice. This handbook will be an essential resource for knowledge management scholars, researchers and graduate students.
Publisher: Taylor & Francis
ISBN: 1000585638
Category : Business & Economics
Languages : en
Pages : 350
Book Description
Knowledge when properly leveraged and harnessed contributes to effective organizational performance. How much an organization benefits from knowledge would depend on how well knowledge has been managed. There have been challenges to implementing knowledge management in today’s dramatically different world from before. This comprehensive reference work is a timely guide to understanding knowledge management. The book covers key themes of knowledge management which includes the basic framework of knowledge management and helps readers to understand the state of art of knowledge management both from the aspects of theory and practice, from the perspectives of strategy, organization, resources, as well as institution and organizational culture. This reference work reflects the increasingly important role of both philosophy and digital technologies in knowledge management research and practice. This handbook will be an essential resource for knowledge management scholars, researchers and graduate students.
Advertising: Methods, Research and Practices
Author: Noprita Herari
Publisher: Sayak Pal
ISBN: 8196340257
Category : Antiques & Collectibles
Languages : en
Pages : 494
Book Description
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to purchasing behavior and brand choice. Research and advertising are intertwined, and it helps to explore the horizon of advertising that helps to improve the advertising industry. The book “Advertising: Methods, Research and Practices” offers a collection of concepts and perspectives like brand identity, buying habits, online advertising, digital gaming, political advertising, contemporary Indian advertising, new age advertising, the impact of advertising on food habits and consumption preferences, AI intervention in advertising, unethical advertising practices, chocolate advertising, marketing of toys, Digital marketing and advertising. The chapters also include metaphorical language in advertising, advertising appeals, e-sport marketing, sustainable advertising, celebrity and advertising, subliminal advertising, MSME and advertising, women in advertising, public service advertising, advertisement for positive behavior change, advertisements on menstrual health and hygiene and many more. Collectively, the chapters would help in understanding the different perspectives of advertising as practice as well as the dimensions of research requirements.
Publisher: Sayak Pal
ISBN: 8196340257
Category : Antiques & Collectibles
Languages : en
Pages : 494
Book Description
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to purchasing behavior and brand choice. Research and advertising are intertwined, and it helps to explore the horizon of advertising that helps to improve the advertising industry. The book “Advertising: Methods, Research and Practices” offers a collection of concepts and perspectives like brand identity, buying habits, online advertising, digital gaming, political advertising, contemporary Indian advertising, new age advertising, the impact of advertising on food habits and consumption preferences, AI intervention in advertising, unethical advertising practices, chocolate advertising, marketing of toys, Digital marketing and advertising. The chapters also include metaphorical language in advertising, advertising appeals, e-sport marketing, sustainable advertising, celebrity and advertising, subliminal advertising, MSME and advertising, women in advertising, public service advertising, advertisement for positive behavior change, advertisements on menstrual health and hygiene and many more. Collectively, the chapters would help in understanding the different perspectives of advertising as practice as well as the dimensions of research requirements.