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Author: Panos Mourdoukoutas
Publisher: Routledge
ISBN: 1317475496
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.
Author: Panos Mourdoukoutas
Publisher: Routledge
ISBN: 1317475496
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.
Author: Firend Alan Rasch
Publisher: IJBMR
ISBN: 172106060X
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
What is Business Model? Different people define the concept of business model differently. For the average person, business model merely describes the way in which a firm makes money. Some see it as the company plan for generating revenues, some see it as the structure of operations and how to organize various activities to provide services, others define it as the architecture of the organization and division of resources to generate profits. Companies and society has always been the rubrics that holds the very make up of business activities. Combined, these two forces form the essence of contribution to what makes economy, shaping our daily activities, and the formation of business cycles. Given the ever-increasing complexity of the global marketplace, business (exchange of good and services, manufacturing, farming, production, distribution, sales and consumption) is rooted in the way we live and how our societies and ultimately nations, progress. A viable, efficient and effective business model is vital to organizational success of failure.
Author: Panos Mourdoukoutas
Publisher: Springer Science & Business Media
ISBN: 3642021107
Category : Business & Economics
Languages : en
Pages : 110
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Book Description
Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market: Begin with the consumers Be innovative Target the right group Create the right message Find the right environment
Author: P. Mourdoukoutas
Publisher: Springer
ISBN: 1137342897
Category : Business & Economics
Languages : en
Pages : 169
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Book Description
As a game of economics, investing involves the basic principles of economics that help investors identify financial goals and constraints, and come up with the right asset and portfolio allocation. Mourdoukoutas outlines the rules for investing in irrational markets successfully.
Author: M. A. Soupios
Publisher: Hampton Roads Publishing
ISBN: 1612830943
Category : Philosophy
Languages : en
Pages : 75
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Book Description
A Stoic Guide to the Art of Living a Richer, More Meaningful Life Plato, Aristotle, Socrates, Epictetus, Epicurus, Pythagorus, Aesop—such wisdom, now at your fingertips. Timeless wisdom from these ancient Greek philosophers plus others has been condensed by the authors into ten memorable and easy-to-understand rules that, if lived by, can enable modern readers to have rich, meaningful lives. The ten rules . . . represent enduring features of the Greek wisdom. In a very real sense, they defy time and place and represent insights that remain profoundly relevant for contemporary culture. They can serve as anti-dotes for an age in which much that is true and valuable has been obscured by falsity and misconception. Accordingly, these ancient aphorisms are offered to all those interested in rubbing the dust from their eyes. With each chapter examining a rule, all chapters begin with a quote from one of the great Greek philosophers who inspired the rule, followed by a story or explanation of the rule and its importance in life, and end with teaching points on which to meditate and reflect. From this simple starting point, each rule allows the reader to unfurl and explore the richness and depth that can be found in life by embracing the lesson offered. Any reader searching for meaning will return to this simple, slim volume again and again to find tried-and-true wisdom that spans the ages to speak to us today.
Author:
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 300
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Book Description
Author: Sharma, Ravi S.
Publisher: IGI Global
ISBN: 161350148X
Category : Computers
Languages : en
Pages : 471
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Book Description
Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.
Author: Christiansen, Bryan
Publisher: IGI Global
ISBN: 1466665521
Category : Business & Economics
Languages : en
Pages : 702
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Book Description
In the modern globalized economy, it is important for businesses of all sizes to take advantage of the opportunity to enter diverse markets around the world. Through an international presence, organizations can remain competitive. The Handbook of Research on Global Business Opportunities combines comprehensive viewpoints and research on various business enterprises from around the world in companies of all sizes and models, discussing different aspects and concerns in the global business environment such as corruption, taxation, supply chain management, and economic impacts. This handbook is an essential reference source for business executives from both large and small firms, business scholars, researchers, academics, students, and professionals.
Author: Arsen Darnay
Publisher: Gale Cengage
ISBN:
Category : Business & Economics
Languages : en
Pages : 600
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Book Description
Contains over six hundred alphabetically arranged entries that provide information on various aspects of small business, covering human resources, production and productivity, financial activities, marketing, legal issues, and many other topics.
Author:
Publisher:
ISBN:
Category : Academic libraries
Languages : en
Pages : 614
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Book Description
