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Author: D. K. Sachdev
Publisher: Artech House
ISBN: 9781580535939
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
To be successful in today's satellite communications marketplace, you know that business savvy counts as much as technical expertise. This informative new book gives you the management insight and expertise needed to successfully operate satellite systems as business ventures. Based on the author's more than 25 years experience in developing and managing satellite systems, the book explains how to master the complexities of deploying satellite systems while reaching overall business objectives.
Author: D. K. Sachdev
Publisher: Artech House
ISBN: 9781580535939
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
To be successful in today's satellite communications marketplace, you know that business savvy counts as much as technical expertise. This informative new book gives you the management insight and expertise needed to successfully operate satellite systems as business ventures. Based on the author's more than 25 years experience in developing and managing satellite systems, the book explains how to master the complexities of deploying satellite systems while reaching overall business objectives.
Author: Kevin Popovic
Publisher: CRC Press
ISBN: 1482256150
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your community of users. Prospects presented with a call to action through satellite marketing are more likely to act because they are actively engaged with your message. Identifying opportunities for social media within integrated marketing communications, Satellite Marketing outlines a proven process to help you create an actionable strategic plan based on measurable goals. It provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics. Traditional marketing is still important, and the context of social media will make traditional tactics more effective. Dispelling many of the myths surrounding social media, this book will help you: Develop an effective social media strategy to boost sales and brand awareness Identify and target relevant markets Create, deploy, and maintain effective satellites Measure the success of your satellite marketing campaigns The book explains why successful marketing has evolved from product-centric to customer-centric. It presents valuable lessons learned from established communications channels that apply to social media. It also details a step-by-step process to help you identify measurable goals, better understand your audience, create a strategy, select the appropriate social media, build engagement, develop a communications plan, and monitor performance. This book is written by Kevin Popović, the Founder of Ideahaus®. Mr. Popovic is a speaker, educator, and was recently named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute.
Author: Igor Stepnov
Publisher: Springer Nature
ISBN: 3030639746
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
This book examines how new technologies have transformed global markets, as well as global business strategy. It explores how digitalization, artificial intelligence, virtual reality, and other changes in technology have led both to new opportunities but also to increased uncertainty within both business and legislature. By pulling together academics from Russia, China, France, Hungary, Azerbaijan, Tajikistan and other countries, this book provides a truly international perspective on the impact of new technologies across areas including smart cities, corporate governance, EU legislation and logistical enterprise. It will be valuable reading for academics interested in digitization, digital business, digital entrepreneurship and the way that technological change has informed strategy.
Author: Richard A. Gershon
Publisher: Routledge
ISBN: 113559354X
Category : Language Arts & Disciplines
Languages : en
Pages : 523
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Book Description
With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications and Business Strategy helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.
Author: D. K. Sachdev
Publisher: AIAA (American Institute of Aeronautics & Astronautics)
ISBN: 9781563479663
Category : Technology & Engineering
Languages : en
Pages : 0
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Book Description
Presenting firsthand histories, case studies, and lessons learned from many of the pioneers who built the satellite industry, this book contains historically important photographs that help to illuminate the stories.
Author: Bruce R. Elbert
Publisher: Artech House
ISBN: 9781580538084
Category : Computers
Languages : en
Pages : 558
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Book Description
Since the publication of the best-selling first edition of The Satellite Communication Applications Handbook, the satellite communications industry has experienced explosive growth. Satellite radio, direct-to-home satellite television, satellite telephones, and satellite guidance for automobiles are now common and popular consumer products. Similarly, business, government, and defense organizations now rely on satellite communications for day-to-day operations. This second edition covers all the latest advances in satellite technology and applications including direct-to-home broadcasting, digital audio and video, and VSAT networks. Engineers get the latest technical insights into operations, architectures, and systems components.
Author: Richard A. Gershon
Publisher: Routledge
ISBN: 1136288929
Category : Language Arts & Disciplines
Languages : en
Pages : 455
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Book Description
With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.
Author: Christian Göttsch
Publisher: Springer Science & Business Media
ISBN: 3322852091
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
Christian Göttsch lays out the structural setting and the predominant mechanisms underlying the online industry and identifies its enduring economic principles for business strategies.
Author: Peter J Buckley
Publisher: Routledge
ISBN: 1317906659
Category : Business & Economics
Languages : en
Pages : 679
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Book Description
With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next? Can firms pursue internationalization on several fronts at the same time? How should firms handle cultural and institutional differences between markets? This textbook provides students with the core research in international business and strategy, including organization, efficiency, external relationships and the challenges found in an increasingly multicultural world. Each part begins with a presentation of the issues and controversies faced in that particular area, followed by a synthesis of the research which provides avenues for future research. To facilitate and encourage further debate and learning, each part also includes at least one original case study. Compiled by two of the World's leading scholars of international business, and supplemented with critical commentaries and a range of integrative case studies, this comprehensive textbook provides advanced students of international business and strategy with a resource that will be invaluable in their studies and beyond.
Author: United States. Congress. House. Committee on Science. Subcommittee on Technology
Publisher:
ISBN:
Category : Science
Languages : en
Pages : 452
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Book Description
