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Author: Alan Bryman
Publisher: Oxford University Press, USA
ISBN: 0199284989
Category : Business & Economics
Languages : en
Pages : 822
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Book Description
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
Author: Alan Bryman
Publisher: Oxford University Press, USA
ISBN: 0199284989
Category : Business & Economics
Languages : en
Pages : 822
Get Book Here
Book Description
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
Author: Alan Bryman
Publisher: Oxford University Press, USA
ISBN: 0199583404
Category : Business & Economics
Languages : en
Pages : 807
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Book Description
Each chapter is filled with examples that provide context for the theories and concepts being discussed.
Author: Alan Bryman
Publisher: Oxford University Press, USA
ISBN: 0199668647
Category : Business & Economics
Languages : en
Pages : 817
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Book Description
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
Author: Alan Bryman
Publisher: Oxford University Press, USA
ISBN: 0199583404
Category : Business & Economics
Languages : en
Pages : 807
Get Book Here
Book Description
Each chapter is filled with examples that provide context for the theories and concepts being discussed.
Author: Joe F. Hair Jr.
Publisher: Routledge
ISBN: 1317508270
Category : Business & Economics
Languages : en
Pages : 507
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Book Description
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.
Author: Dr Sue Greener
Publisher: Bookboon
ISBN: 8776814211
Category : Business
Languages : en
Pages : 110
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Book Description
Author: Joseph F. Hair
Publisher: M.E. Sharpe
ISBN: 0765630656
Category : Business & Economics
Languages : en
Pages : 498
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Book Description
Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.
Author: Donald R. Cooper
Publisher:
ISBN: 9787300084213
Category : Industrial management
Languages : zh-CN
Pages : 480
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Book Description
教育部高校工商管理类教学指导委员会双语教学推荐教材工商管理经典教材·核心课系列
Author: Emma Bell
Publisher: Oxford University Press, USA
ISBN: 0198809875
Category : Business & Economics
Languages : en
Pages : 687
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Book Description
Previous edition published as by Alan Bryman & Emma Bell.
Author: Bernard C. Beins
Publisher: Cambridge University Press
ISBN: 1108436234
Category : Psychology
Languages : en
Pages : 476
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Book Description
This comprehensive text introduces current scientific research with interesting, familiar issues to engage students.
