Author: Dr. Dinesh Pratap Singh,
Publisher: SBPD Publications
ISBN:
Category : Philosophy
Languages : en
Pages : 314
Book Description
1. Introduction : Research Methodology, 2. Research Process, 3. Measurement-I, 4. Measurement-II, 5. Sampling Fundamentals, 6. Sampling Designs, 7. Data Collection-I (Primary Data), 8. Data Collection-I (Primary Data), 9. Testing of Hypothesis, 10. Tests of Significance-I, 11. Tests of Significance-II (ANOVA), 12. Tests of Significance-III (c2-Test), 13. Non-Parametric Tests, 14. Regression, 15. Report Preparation-I, 16. Report Preparation-II .
Business Research Method And Project Work - SBPD Publications
Author: Dr. Dinesh Pratap Singh,
Publisher: SBPD Publications
ISBN:
Category : Philosophy
Languages : en
Pages : 314
Book Description
1. Introduction : Research Methodology, 2. Research Process, 3. Measurement-I, 4. Measurement-II, 5. Sampling Fundamentals, 6. Sampling Designs, 7. Data Collection-I (Primary Data), 8. Data Collection-I (Primary Data), 9. Testing of Hypothesis, 10. Tests of Significance-I, 11. Tests of Significance-II (ANOVA), 12. Tests of Significance-III (c2-Test), 13. Non-Parametric Tests, 14. Regression, 15. Report Preparation-I, 16. Report Preparation-II .
Publisher: SBPD Publications
ISBN:
Category : Philosophy
Languages : en
Pages : 314
Book Description
1. Introduction : Research Methodology, 2. Research Process, 3. Measurement-I, 4. Measurement-II, 5. Sampling Fundamentals, 6. Sampling Designs, 7. Data Collection-I (Primary Data), 8. Data Collection-I (Primary Data), 9. Testing of Hypothesis, 10. Tests of Significance-I, 11. Tests of Significance-II (ANOVA), 12. Tests of Significance-III (c2-Test), 13. Non-Parametric Tests, 14. Regression, 15. Report Preparation-I, 16. Report Preparation-II .
Research Methodology by Shantanu Kumar Sahu, Tejinder Jeet Singh (SBPD Publications)
Author: Shantanu Kumar Sahu
Publisher: SBPD Publications
ISBN:
Category : Science
Languages : en
Pages : 270
Book Description
An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Introduction : Research Methodology, 2. Research Process, 3. Research Problem Formulation, 4. Research Design, 5. Measurement in Research, 6. Data Collection : Primary Data, 7. Data Collection : Secondary Data, 8. Sampling Fundamentals, 9 . Sampling Designs, 10. Processing Operations and Analysis, 11. Hypothesis Testing, 12. Chi-Square Test, 13. Z-Test and t-Test, 14. Analysis of Variance (ANOVA) F-Test, 15 . Data Representation, 16. Report Writing & Research Report Layout, 17. Types of Reports and Mechanics of Writing A Research Report.
Publisher: SBPD Publications
ISBN:
Category : Science
Languages : en
Pages : 270
Book Description
An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Introduction : Research Methodology, 2. Research Process, 3. Research Problem Formulation, 4. Research Design, 5. Measurement in Research, 6. Data Collection : Primary Data, 7. Data Collection : Secondary Data, 8. Sampling Fundamentals, 9 . Sampling Designs, 10. Processing Operations and Analysis, 11. Hypothesis Testing, 12. Chi-Square Test, 13. Z-Test and t-Test, 14. Analysis of Variance (ANOVA) F-Test, 15 . Data Representation, 16. Report Writing & Research Report Layout, 17. Types of Reports and Mechanics of Writing A Research Report.
व्यवसायिक शोध पद्धति एवं प्रोजैक्ट कार्य Vyavasaayik Shodh Paddhati Evan Projaikt Kaary (Business Research Method And Project Work) - SBPD Publications
Author: Dr. Dinesh Pratap Singh,
Publisher: SBPD Publications
ISBN:
Category : Psychology
Languages : en
Pages : 223
Book Description
1. Research Method, 2. Research Process, 3. Measurement-I, 4. Measurement-II, 5. Sampling Fundamentals, 6. Sampling Designs, 7. Data Collection-I, 8. Data Collection-II, 9. Testing of Hypothesis, 10. Test of Significance-I, 11. Test of Significance-II, 12. Test of Significance-III, 13. Non-Parametric Tests, 14. Regression, 15. Report Preparation-I, 16. Report Preparation-II.
Publisher: SBPD Publications
ISBN:
Category : Psychology
Languages : en
Pages : 223
Book Description
1. Research Method, 2. Research Process, 3. Measurement-I, 4. Measurement-II, 5. Sampling Fundamentals, 6. Sampling Designs, 7. Data Collection-I, 8. Data Collection-II, 9. Testing of Hypothesis, 10. Test of Significance-I, 11. Test of Significance-II, 12. Test of Significance-III, 13. Non-Parametric Tests, 14. Regression, 15. Report Preparation-I, 16. Report Preparation-II.
व्यावसायिक सांख्यिकी (Vyavsayik Sankhyiki - Business Statistics)- SBPD Publications
Author: Dr. V.C. Sinha,
Publisher: SBPD Publications
ISBN:
Category : Education
Languages : en
Pages : 589
Book Description
1.Statistics : Meaning, Nature and Limitations, 2. Statistics : Scope and Importance, 3. Statistical Investigation, 4 .Types and Collection of Data , 5 .Questionnaire and Schedule, 6 .Sample Survey, 7. Editing of Collected Data, 8 .Classification and Tabulation of Data , 9. Diagrammatic Presentation of Data, 10. Graphic Presentation of Data, 11. Construction of Frequency Distribution, 12. Measures of Central Tendency , 13. Geometric Mean and Harmonic Mean, 14. Partition Values, 15. Measures of Dispersion , 16. Measures of Skewness , 17. Moments , 18. Measures of Kurtosis, 19. Correlation, 20. Index Number, 21.Analysis of Time Series, Table (Log-Antilog).
Publisher: SBPD Publications
ISBN:
Category : Education
Languages : en
Pages : 589
Book Description
1.Statistics : Meaning, Nature and Limitations, 2. Statistics : Scope and Importance, 3. Statistical Investigation, 4 .Types and Collection of Data , 5 .Questionnaire and Schedule, 6 .Sample Survey, 7. Editing of Collected Data, 8 .Classification and Tabulation of Data , 9. Diagrammatic Presentation of Data, 10. Graphic Presentation of Data, 11. Construction of Frequency Distribution, 12. Measures of Central Tendency , 13. Geometric Mean and Harmonic Mean, 14. Partition Values, 15. Measures of Dispersion , 16. Measures of Skewness , 17. Moments , 18. Measures of Kurtosis, 19. Correlation, 20. Index Number, 21.Analysis of Time Series, Table (Log-Antilog).
Research Methodology
Author: Gupta Mukul
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120343816
Category : Reference
Languages : en
Pages : 256
Book Description
This well-organised and lucid text on Research Methodology is intended to fulfill the felt-need for an introductory, accessible and student friendly book. Written with the aim of making the teaching and learning of research methods and methodology simple, the book provides theoretical information in an operational manner about the various methods, techniques and procedures followed in research. This book based on the practical experiences of the authors as researchers, practitioners and teachers intends to cater to the needs of students of MBA, BBA, Humanities and Social Sciences. The book will also be of immense use to the researchers, practicing managers and public health organisations. KEY FEATURES: Contains case studies and sample questionnaires. Covers brief knowledge of statistics and its applications required in research. Objective type questions, review questions, sample question papers and previous years' examination papers have been included for brushing up of the knowledge. Gives working knowledge of various useful computer software used in the research analysis such as SPSS, Excel etc. Report writing is explained in the systematic manner explaining the process, layout, types, mechanics involved, various principles and precautions to be taken while writing a good report to make the research worth.
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120343816
Category : Reference
Languages : en
Pages : 256
Book Description
This well-organised and lucid text on Research Methodology is intended to fulfill the felt-need for an introductory, accessible and student friendly book. Written with the aim of making the teaching and learning of research methods and methodology simple, the book provides theoretical information in an operational manner about the various methods, techniques and procedures followed in research. This book based on the practical experiences of the authors as researchers, practitioners and teachers intends to cater to the needs of students of MBA, BBA, Humanities and Social Sciences. The book will also be of immense use to the researchers, practicing managers and public health organisations. KEY FEATURES: Contains case studies and sample questionnaires. Covers brief knowledge of statistics and its applications required in research. Objective type questions, review questions, sample question papers and previous years' examination papers have been included for brushing up of the knowledge. Gives working knowledge of various useful computer software used in the research analysis such as SPSS, Excel etc. Report writing is explained in the systematic manner explaining the process, layout, types, mechanics involved, various principles and precautions to be taken while writing a good report to make the research worth.
Research Methodology - SBPD Publications
Author: Dr. B.N. Gupta,
Publisher: SBPD Publications
ISBN:
Category : Psychology
Languages : en
Pages : 248
Book Description
1.Research Methodology ,2 .Research Process, 3 .Testing Of Hypothesis, 4.Sampling Fundamentals, 5. Sampling Designs, 6 .Measurement- I, 7.Measurement- II, 8 .Data Collection- II (Primary Data), 9. Data Collection- II (Secondary Data), 10.Processing of Data, 11. Test of Significance - I, 12. test of Significance- Ii (Analysis of Variance), 13.Test of Significance - III (X2-test), 14. Non- Parametric Test, 15. Report Preparation- I, 16. Report Preparation- II.
Publisher: SBPD Publications
ISBN:
Category : Psychology
Languages : en
Pages : 248
Book Description
1.Research Methodology ,2 .Research Process, 3 .Testing Of Hypothesis, 4.Sampling Fundamentals, 5. Sampling Designs, 6 .Measurement- I, 7.Measurement- II, 8 .Data Collection- II (Primary Data), 9. Data Collection- II (Secondary Data), 10.Processing of Data, 11. Test of Significance - I, 12. test of Significance- Ii (Analysis of Variance), 13.Test of Significance - III (X2-test), 14. Non- Parametric Test, 15. Report Preparation- I, 16. Report Preparation- II.
Industrial Relation & Labour Law Latest Edition 2020 A Book based on The Industrial Dispute Act, 1947 and The Factories Act, 1948
Author: Dr. Satish Kumar Saha
Publisher: SBPD Publications
ISBN: 9389585384
Category : Political Science
Languages : en
Pages : 216
Book Description
Contents:- 1. Industrial Relation: Concept and Scope 2. Trade Unions 3. The Trade Unions Act 1926 4. Registration of trade Union 5. Funds, Right and Liabilities of Registered Trade Unions 6. Collective Bargaining 7. The Industrial Dispute Act: An Introduction 8. Authorities under the Act and Settlement of Dispute 9. References of Industrial Dispute 10. Procedure, Powers and Duties of Authorities 11. Strikes and Lock-Outs 12. Lay-off and Retrenchment 13. Special Provisions Relating to Lay-off, Retrenchment 14. Penalties and Other Miscellaneous Provisions 15. The Factories Act, 1949: An Introduction 16. Provisions of the Factories Act Relating to Health and Welfare of Welfare 17. Provisions of the Factories Act Relating to Safety 18. Working Hours of Adult, Employment of young Person and Annual Leave with Wages 19.Special Provisions, Penalties and Procedure and Supplemental
Publisher: SBPD Publications
ISBN: 9389585384
Category : Political Science
Languages : en
Pages : 216
Book Description
Contents:- 1. Industrial Relation: Concept and Scope 2. Trade Unions 3. The Trade Unions Act 1926 4. Registration of trade Union 5. Funds, Right and Liabilities of Registered Trade Unions 6. Collective Bargaining 7. The Industrial Dispute Act: An Introduction 8. Authorities under the Act and Settlement of Dispute 9. References of Industrial Dispute 10. Procedure, Powers and Duties of Authorities 11. Strikes and Lock-Outs 12. Lay-off and Retrenchment 13. Special Provisions Relating to Lay-off, Retrenchment 14. Penalties and Other Miscellaneous Provisions 15. The Factories Act, 1949: An Introduction 16. Provisions of the Factories Act Relating to Health and Welfare of Welfare 17. Provisions of the Factories Act Relating to Safety 18. Working Hours of Adult, Employment of young Person and Annual Leave with Wages 19.Special Provisions, Penalties and Procedure and Supplemental
Practical/Laboratory Manual Chemistry Class - XI
Author: Er. Meera Goyal
Publisher: RAJEEV BANSAL
ISBN: 9351679594
Category : Science
Languages : en
Pages : 100
Book Description
1.Basic Laboratory Techniques 1.To cut a glass tube or glass rod, 2.To bend the glass rod at an angle, 3.To draw a glass jet from a glass tube 4.To bore a cork and fit a glass tube into it Viva-Voce 2.Characterisation and Purification of Chemical Substances 1.To determine the melting point of the given unknown organic compound and its identification (simple laboratory technique) Viva-Voce 2.To determine the boiling point of a given liquid when available in small quantity (simple laboratory method) Viva-Voce 3.To prepare crystals of pure potash alum [K2SO4.Al2(SO4)3.24H2O] from the given impure sample 4.To prepare the pure crystals of copper sulphate from the given crude sample 5.To prepare pure crystals of benzoic acid from a given impure sample Viva-Voce 3.Measurement of pH Values 1.To determine the pH value of vegetable juices, fruit juices, tap water and washing soda by using universal pH paper 2.To determine and compare the pH values of solutions of strong acid (HCI) and weak acid (CH3COOH) of same concentration 3.To study the pH change in the titration of strong base Vs. strong acid by using universal indicator paper 4.To study the pH change by common ion (CH3COO– ion) in case of weak acid (CH3COOH) 5.To determine the change in pH value of weak base (NH4OH) in presence of a common ion (NH4+) Viva-Voce 4.Chemical Equilibrium 1 To study the shift in equilibrium between ferric ions and thiocyanate ions by changing the concentrations of either of the ions 2.To study the shift in equilibrium between [Co(H2O)6]2+ and Cl– ions by changing the concentrations of either of the ions Viva-Voce 5. Quantitative Analysis 1.To prepare M/10 oxalic acid solution by direct weighing method 2.To prepare M/10 solution of sodium carbonate by direct weighing method 3.To determine the strength of given solution of sodium hydroxide by titrating it against N/10 or M/20 solution of oxalic acid 4.To determine the strength of a given solution of hydrochloric acid by titrating it against a standard N/10 or M/20 sodium carbonate solution Viva-Voce 6.Qualitative Analysis Analysis of Anions Analysis of Cations Viva-Voce 7.Detection of Elements in Organic Compounds 1.To detect the presence of nitrogen, sulphur and halogens in a given organic compound by Lassaigne’s test 2.To detect the presence of nitrogen, sulphur and halogens in the given organic compound sample number .......... by Lassaigne’s test Viva-Voce INVESTIGATORY PROJECTS 1.Checking of Bacterial Contamination in Water 1.To check the bacterial contamination in drinking water by testing sulphide ions Viva-Voce 2. Methods of Water Purification 1.To purify water from suspended impurities by using sedimentation 2. To purify water by boiling 3. o purify water by distillation method 4. To purify water by reverse osmosis technique 5. To purify water by GAC method 6. To purify water by bleach treatment 7. To purify water by oxidising agent 8. To purify water by ozone treatment method Viva-Voce 3. Water Analysis 1.To test the hardness of different water samples Viva-Voce 4. Foaming Capacity of Various Soaps 1 .To compare the foaming capacity of different washing soaps 2. To study the effect of addition of sodium carbonate on foaming capacity of washing soap Viva-Voce 5. Tea Analysis 1.To study the acidity of different samples of tea leaves (tea) by using pH paper Viva-Voce 6.Analysis of Fruits and Vegetable Juices 1. To analysis the fruit and vegetable juices for the constituent present in them Viva-Voce 7. Rate of Evaporation 1. To study the rate of evaporation of different liquids lViva-Voce 8. Effect of Acids and Bases on Tensile Strength of Fibres 1.To compare the tensile strength of natural fibres and synthetic fibres 2.To study the effect of acids and bases on tensile strength of different fibres Viva-Voce
Publisher: RAJEEV BANSAL
ISBN: 9351679594
Category : Science
Languages : en
Pages : 100
Book Description
1.Basic Laboratory Techniques 1.To cut a glass tube or glass rod, 2.To bend the glass rod at an angle, 3.To draw a glass jet from a glass tube 4.To bore a cork and fit a glass tube into it Viva-Voce 2.Characterisation and Purification of Chemical Substances 1.To determine the melting point of the given unknown organic compound and its identification (simple laboratory technique) Viva-Voce 2.To determine the boiling point of a given liquid when available in small quantity (simple laboratory method) Viva-Voce 3.To prepare crystals of pure potash alum [K2SO4.Al2(SO4)3.24H2O] from the given impure sample 4.To prepare the pure crystals of copper sulphate from the given crude sample 5.To prepare pure crystals of benzoic acid from a given impure sample Viva-Voce 3.Measurement of pH Values 1.To determine the pH value of vegetable juices, fruit juices, tap water and washing soda by using universal pH paper 2.To determine and compare the pH values of solutions of strong acid (HCI) and weak acid (CH3COOH) of same concentration 3.To study the pH change in the titration of strong base Vs. strong acid by using universal indicator paper 4.To study the pH change by common ion (CH3COO– ion) in case of weak acid (CH3COOH) 5.To determine the change in pH value of weak base (NH4OH) in presence of a common ion (NH4+) Viva-Voce 4.Chemical Equilibrium 1 To study the shift in equilibrium between ferric ions and thiocyanate ions by changing the concentrations of either of the ions 2.To study the shift in equilibrium between [Co(H2O)6]2+ and Cl– ions by changing the concentrations of either of the ions Viva-Voce 5. Quantitative Analysis 1.To prepare M/10 oxalic acid solution by direct weighing method 2.To prepare M/10 solution of sodium carbonate by direct weighing method 3.To determine the strength of given solution of sodium hydroxide by titrating it against N/10 or M/20 solution of oxalic acid 4.To determine the strength of a given solution of hydrochloric acid by titrating it against a standard N/10 or M/20 sodium carbonate solution Viva-Voce 6.Qualitative Analysis Analysis of Anions Analysis of Cations Viva-Voce 7.Detection of Elements in Organic Compounds 1.To detect the presence of nitrogen, sulphur and halogens in a given organic compound by Lassaigne’s test 2.To detect the presence of nitrogen, sulphur and halogens in the given organic compound sample number .......... by Lassaigne’s test Viva-Voce INVESTIGATORY PROJECTS 1.Checking of Bacterial Contamination in Water 1.To check the bacterial contamination in drinking water by testing sulphide ions Viva-Voce 2. Methods of Water Purification 1.To purify water from suspended impurities by using sedimentation 2. To purify water by boiling 3. o purify water by distillation method 4. To purify water by reverse osmosis technique 5. To purify water by GAC method 6. To purify water by bleach treatment 7. To purify water by oxidising agent 8. To purify water by ozone treatment method Viva-Voce 3. Water Analysis 1.To test the hardness of different water samples Viva-Voce 4. Foaming Capacity of Various Soaps 1 .To compare the foaming capacity of different washing soaps 2. To study the effect of addition of sodium carbonate on foaming capacity of washing soap Viva-Voce 5. Tea Analysis 1.To study the acidity of different samples of tea leaves (tea) by using pH paper Viva-Voce 6.Analysis of Fruits and Vegetable Juices 1. To analysis the fruit and vegetable juices for the constituent present in them Viva-Voce 7. Rate of Evaporation 1. To study the rate of evaporation of different liquids lViva-Voce 8. Effect of Acids and Bases on Tensile Strength of Fibres 1.To compare the tensile strength of natural fibres and synthetic fibres 2.To study the effect of acids and bases on tensile strength of different fibres Viva-Voce
The Social Media Marketing Book
Author: Dan Zarrella
Publisher: "O'Reilly Media, Inc."
ISBN: 1449383106
Category : Computers
Languages : en
Pages : 245
Book Description
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
Publisher: "O'Reilly Media, Inc."
ISBN: 1449383106
Category : Computers
Languages : en
Pages : 245
Book Description
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
Business Communication
Author: Peter Hartley
Publisher: Routledge
ISBN: 1134645724
Category : Business & Economics
Languages : en
Pages : 399
Book Description
This is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. As well as developing their own practical skills, readers will be able to understand and apply principles of modern business communication. Among the subjects covered are: interpersonal communication, including the use and analysis of nonverbal communication group communication, including practical techniques to support discussion and meetings written presentation, including the full range of paper and electronic documents oral presentation, including the use of electronic media corporate communication, including strategies and media. The book also offers guidelines on how communication must respond to important organizational issues, including the impact of information technology, changes in organizational structures and cultures, and the diverse, multicultural composition of modern organizations. This is an ideal text for undergraduates and postgraduates studying business communication, and through its direct style and practical relevance it will also satisfy professional readers wishing to develop their understanding and skills.
Publisher: Routledge
ISBN: 1134645724
Category : Business & Economics
Languages : en
Pages : 399
Book Description
This is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. As well as developing their own practical skills, readers will be able to understand and apply principles of modern business communication. Among the subjects covered are: interpersonal communication, including the use and analysis of nonverbal communication group communication, including practical techniques to support discussion and meetings written presentation, including the full range of paper and electronic documents oral presentation, including the use of electronic media corporate communication, including strategies and media. The book also offers guidelines on how communication must respond to important organizational issues, including the impact of information technology, changes in organizational structures and cultures, and the diverse, multicultural composition of modern organizations. This is an ideal text for undergraduates and postgraduates studying business communication, and through its direct style and practical relevance it will also satisfy professional readers wishing to develop their understanding and skills.