Business Planning Pocketbook

Business Planning Pocketbook PDF Author: Neil Russell-Jones
Publisher: Management Pocketbooks
ISBN: 1908284390
Category : Business & Economics
Languages : en
Pages : 130

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Book Description
The Business Planning Pocketbook (3rd Edition) explains what issues to address, how to write a business plan, what questions to ask, how much detail to include and the time-frame to adopt. In the chapter on planning theory the author identifies eight different planning styles, followed in the next chapter with a description of the seven stages of the planning process. In his summary the author says: 'A plan is a statement of what you intend to achieve, how, when and with what resources'. A complex subject made simple. Author Neil Russell-Jones is widely published, speaks internationally, lectures and is a special advisor for the Princes Youth Business Trust. In the Management Pocketbooks Series he has also written books on decision-making, strategy, managing change and marketing.

Business Planning Pocketbook

Business Planning Pocketbook PDF Author: Neil Russell-Jones
Publisher: Management Pocketbooks
ISBN: 1908284390
Category : Business & Economics
Languages : en
Pages : 130

Get Book Here

Book Description
The Business Planning Pocketbook (3rd Edition) explains what issues to address, how to write a business plan, what questions to ask, how much detail to include and the time-frame to adopt. In the chapter on planning theory the author identifies eight different planning styles, followed in the next chapter with a description of the seven stages of the planning process. In his summary the author says: 'A plan is a statement of what you intend to achieve, how, when and with what resources'. A complex subject made simple. Author Neil Russell-Jones is widely published, speaks internationally, lectures and is a special advisor for the Princes Youth Business Trust. In the Management Pocketbooks Series he has also written books on decision-making, strategy, managing change and marketing.

Excel Years 11-12 Business Studies Pocket Book

Excel Years 11-12 Business Studies Pocket Book PDF Author: Morris Wood
Publisher: Pascal Press
ISBN: 9781740203050
Category : Business & Economics
Languages : en
Pages : 164

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Book Description


Talent Management Pocketbook

Talent Management Pocketbook PDF Author: Andy Cross
Publisher: Management Pocketbooks
ISBN: 1906610967
Category : Business & Economics
Languages : en
Pages : 113

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Book Description
How to find, keep and get the best from the people who can make an enterprise thrive is the subject of the Talent Management Pocketbook, now in its 2nd edition. It features checklists and self-assessment tools to gauge current talent management strategy and pinpoint where improvements can be made. Included too are examples of outstanding talent management practices. How do you judge with confidence that someone will succeed in a bigger role? The book describes how the 'potential profiler' can help identify potential talent in the key performance areas. It is one of several helpful models described. Blending talent in order to build talented teams is another focus of this illustrated pocketbook. It deals with its subject in clear, concise terms with the emphasis on providing practical solutions. The Talent Management Pocketbook has been written for trainers, HR and recruitment professionals, and for line managers with responsibility for retaining and developing talented team members.

Writing Skills Pocketbook

Writing Skills Pocketbook PDF Author: Stella Collins
Publisher: Management Pocketbooks
ISBN: 1908284269
Category : Education
Languages : en
Pages : 115

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Book Description
How do you ensure that what you write gets read, understood and acted upon? The Writing Skills Pocketbook describes a 3-phase approach to planning, preparing and polishing written communications for the modern business world. Central to the planning phase is a clear understanding of why you are writing and who you are writing for. The book guides you through the planning process and shows you how to test your approach. The second phase, preparation, demonstrates how to write clear, concise and compelling texts using the authors' eight golden rules. There is advice too on how to present and illustrate your written material to best effect, including the most commonly asked questions on punctuation. Don't be too hasty to send your letter, email or report. Take time to check it thoroughly using the book's '11-point critiquing checklist' and 'top tips for proof-reading'. This is the final, polishing phase. The Writing Skills Pocketbook is your essential guide to writing confidently, swiftly and with greater impact.

Cross-Cultural Business Pocketbook

Cross-Cultural Business Pocketbook PDF Author: John Mattock
Publisher: Management Pocketbooks
ISBN: 190707709X
Category : Business & Economics
Languages : en
Pages : 114

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Book Description
For those who do business overseas, this book is a valuable insurance policy', commented The Good Book Guide on The Cross-cultural Business Pocketbook. 'It sets out not only examples of local attitudes and thinking but a whole way of planning and executing international communication and business dealing', continued the Guide. This Pocketbook is for anyone doing business outside his or her country, whether attending or organising a multinational conference, making a presentation to a group of managers from different countries, or being relocated abroad. Starting with a look at culture and its effects on working behaviour, the book then reviews ways of developing communication skills across the culture gap. Finally there is a section of specific material covering, amongst others, Europe, the Arab world and North America. A review of this book on Amazon.co.uk states: 'This little pocketbook is a gem. It is written clearly and has an easy to use section for identifying problem areas'.

C.R.M Pocketbook

C.R.M Pocketbook PDF Author: David Alexander
Publisher: Management Pocketbooks
ISBN: 1908284331
Category : Business & Economics
Languages : en
Pages : 131

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Book Description
An effective customer relationship management strategy can deliver a step change in customer engagement, profitability, revenue growth and sustainability. This second edition of the CRM Pocketbook will help managers take a more strategic approach to setting relationship management objectives and implementing practical plans in a multi-channel environment. Consumers are becoming more empowered and turning to channels where they can access their own personal information, have more say in how that information is used, and manage how often they receive marketing materials. They have the ability to compare and analyse product and service offerings without the need for interaction with suppliers. This book explains how organisations can build more effective engagement strategies that provide outstanding customer support and drive business value. There is a section describing the contribution needed from departments within organisations, including how to keep investors informed and supportive of CRM initiatives, leading to the delivery of the customer promise and business results.

Managing Change Pocketbook

Managing Change Pocketbook PDF Author: Neil Russell-Jones
Publisher: Management Pocketbooks
ISBN: 1908284196
Category : Business & Economics
Languages : en
Pages : 114

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Book Description
The Managing Change Pocketbook is for all those people responsible for managing change or wishing to understand an imposed change. Now in its 3rd edition this popular title in the Pocketbooks Series explains what change is and why it is necessary, why some change needs proactive management, the effects of change on people, how to gain commitment, how to manage change, the tools available, ways to communicate, and examples of success and failure.

Decision-Making Pocketbook

Decision-Making Pocketbook PDF Author: Neil Russell-Jones
Publisher: Management Pocketbooks
ISBN: 1907078746
Category : Business & Economics
Languages : en
Pages : 113

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Book Description
Practical tips, tools and techniques to ensure you identify the real issues and make balanced choices that add value.

Managing Budgets Pocketbook

Managing Budgets Pocketbook PDF Author: Anne Hawkins
Publisher: Management Pocketbooks
ISBN: 1907077782
Category : Business & Economics
Languages : en
Pages : 114

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Book Description
There are two ways to control the profitability of a business: through budgeting and through knowing and understanding internal product costs. Effective strategic decisions cannot be made without fully comprehending these vital issues. The Managing Budgets Pocketbook explains the link between these two methods of control and how they support each other. It covers the difference between revenue and capital budgets, the do's and don't's of good practice and the importance and best methods of product costing.

The Practical Pocket Guide to Account Planning

The Practical Pocket Guide to Account Planning PDF Author: Chris Kocek
Publisher:
ISBN: 9780989284905
Category : Advertising
Languages : en
Pages : 0

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Book Description
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. In this engaging 2-hour read, you'll learn: the difference between most Account Planning job descriptions and day-to-day realities, critical planning skills, including: concept testing, copy testing, discussion guides, positioning, and the basics of good research, techniques for writing better briefs and ideas for how to lead more engaging briefings, and how to be an ally to Creatives so that together you can sell big, culturally infectious ideas to Clients. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.