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Author: Grant Fleming
Publisher: Cambridge University Press
ISBN: 9781139452137
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
Never before had a book been published which provides such a comprehensive study of Australian corporate leadership over the past 100 years. Written by a team of economic historians The Big End of Town, first published in 2004, is a proper business history of twentieth-century Australia. This book traces the evolution of large business enterprises in Australia, from the giants of the nineteenth century - such as Dalgety's, CSR and BHP - to the contemporary leaders in Newscorp and Qantas. It delves into why the market leaders became the major players, examines what was crucial to their success, and their roles in leading the Australian economy. By investigating their evolution this book provides a useful evaluation of the factors that have led to their competitive success and provides an essential guide for all businesses in Australia and beyond.
Author: Grant Fleming
Publisher: Cambridge University Press
ISBN: 9781139452137
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
Never before had a book been published which provides such a comprehensive study of Australian corporate leadership over the past 100 years. Written by a team of economic historians The Big End of Town, first published in 2004, is a proper business history of twentieth-century Australia. This book traces the evolution of large business enterprises in Australia, from the giants of the nineteenth century - such as Dalgety's, CSR and BHP - to the contemporary leaders in Newscorp and Qantas. It delves into why the market leaders became the major players, examines what was crucial to their success, and their roles in leading the Australian economy. By investigating their evolution this book provides a useful evaluation of the factors that have led to their competitive success and provides an essential guide for all businesses in Australia and beyond.
Author: R.A. Church
Publisher: Routledge
ISBN: 1135761612
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.
Author: Claire E. F. Wright
Publisher: ANU Press
ISBN: 1760465135
Category : History
Languages : en
Pages : 232
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Book Description
In a time of pandemics, war and climate change, fostering knowledge that transcends disciplinary boundaries is more important than ever. Economic history is one of the world’s oldest interdisciplinary fields, with its prosperity dependent on connection and relevance to disciplinary behemoths economics and history. Australian Economic History is the first history of an interdisciplinary field in Australia, and the first to set the field’s progress within the structures of Australian universities. It highlights the lived experience of doing interdisciplinary research, and how scholars have navigated the opportunities and challenges of this form of knowledge. These lessons are vital for those seeking to develop robust interdisciplinary conversations now and in the future. This previously untold story of economic history in Australia exposes the centrality of economic thought and scholarship to Australian intellectual and political life. Deftly positioning economic history in an innovative institutional, place-based and person-focused narrative, Claire Wright entangles economics with the history of education to produce a tale of university interdisciplinarity, influence and impact. Written with vitality and bursting with both data and anecdote, this book makes an exceptional contribution to the intersecting fields of history, economics and higher education studies. – Hannah Forsyth, author of A History of the Modern Australian University. Few readers would expect to find a classical tragedy in the story of an academic field. Yet that is what Claire Wright shows us in this study of Economic History, as it has been practiced in Australia. She traces the field from legendary beginnings to triumphant growth to organisational collapse - and renaissance on other terms. Carefully researched and vigorously written, this book raises questions about disciplines and interdisciplinary fields, universities and markets, and social bases of intellectual work, that are relevant to all fields today. – Raewyn Connell, author of The Good University Australia proved a pioneer in the study of economic history, nurturing a discipline with innovative data and understanding of material trends. Yet by the 1990s economic history departments closed as senior scholars retired and the field was subsumed by conventional economics. In this absorbing study, Dr Claire Wright challenges the conventional account. She is tough-minded about financial and institutional pressures on the field, but cautiously optimistic about the future. It is a mistake, she argues, to see institutional representation as the benchmark of influence. Instead, the interdisciplinary nature of economic history has encouraged new research and teaching across the humanities and social sciences. With close attention to individual scholars and their university departments, and a deep sense of the trajectory of the field, Australian Economic History: Transformations of an Interdisciplinary Field is an original and important contribution to Australian intellectual history. – Glyn Davis, Distinguished Professor of Political Science in the Crawford School of Public Policy, The Australian National University
Author: Gordon Boyce
Publisher: Bloomsbury Publishing
ISBN: 1137120088
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
This text blends economic theory with empirical evidence to chart business development over the last two centuries in the UK, the United States, Japan and Australia. It addresses enduring concerns for entrepreneurs and managers and demonstrates the value of an historical perspective from which to judge present day issues. Each chapter considers an issue of current significance, introduces theories to illuminate the topic, and discusses historical evidence and debates. Also included are relevant case studies and original documents. Discussion questions, statistical tables, and further reading are appended to each chapter.
Author: Michael J Oliver
Publisher: Routledge
ISBN: 1351732536
Category : Business & Economics
Languages : en
Pages : 377
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Book Description
This title was first published in 2002: There are few students of European economic history who will not have come across the writings of Derek H. Aldcroft. His contributions to the field of economic and social history are vast and distinguish him as one of the most prolific economic historians of the 20th century. This volume honours Derek's contribution to the literature of economic and social history and its contents reflect his wide-ranging interests, particularly on issues relating to transport history and the growth and structural change in economies. From transport in the Industrial Revolution to late 20th-century international financial architecture, the essays in this book, contributed by leading economic historians, are a tribute to a remarkable scholar.
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Category : Bibliography
Languages : en
Pages : 404
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Book Description
Author: 布卢姆斯伯里出版公司
Publisher: 中信出版社
ISBN: 9787800736599
Category : Business
Languages : en
Pages : 2176
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Book Description
责任者取自版权页。
Author: Teresa da Silva Lopes
Publisher: Cambridge University Press
ISBN: 1139463713
Category : History
Languages : en
Pages : 348
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Book Description
In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances with direct competitors. Brands also determine the waves of mergers and acquisitions in the beverage industry. Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the industry and the firms.
Author:
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ISBN:
Category : Business records
Languages : en
Pages : 384
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Book Description
Author:
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ISBN:
Category : Books
Languages : en
Pages : 1886
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Book Description
