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Author: Juliette Sander
Publisher: Grosvenor House Publishing
ISBN: 1803814276
Category : Business & Economics
Languages : en
Pages : 111
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Book Description
Emails are at the center of everything we do. Whether personal or professional, we send and read emails every single day, multiple times a day. Yet, most people have no idea what goes into writing a good email. In this book, Juliette Sander pulls from a combination of research and real-life application and presents a business email strategy that will upgrade your writing and get you the results you hope for. From the sales pitches you email to clients to the marketing campaigns and even the networking emails you send, this book will give you insights into what encourages people to open, click on, and respond to emails. If you have ever stared at a blank page unsure where to start or wondered why you weren't getting the desired responses to your emails, this book is for you!
Author: Juliette Sander
Publisher: Grosvenor House Publishing
ISBN: 1803814276
Category : Business & Economics
Languages : en
Pages : 111
Get Book Here
Book Description
Emails are at the center of everything we do. Whether personal or professional, we send and read emails every single day, multiple times a day. Yet, most people have no idea what goes into writing a good email. In this book, Juliette Sander pulls from a combination of research and real-life application and presents a business email strategy that will upgrade your writing and get you the results you hope for. From the sales pitches you email to clients to the marketing campaigns and even the networking emails you send, this book will give you insights into what encourages people to open, click on, and respond to emails. If you have ever stared at a blank page unsure where to start or wondered why you weren't getting the desired responses to your emails, this book is for you!
Author: Ganesh Ramakrishnan
Publisher: Packt Publishing Ltd
ISBN: 1800560834
Category : Computers
Languages : en
Pages : 384
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Book Description
Enhance your skills as a cloud investigator to adeptly respond to cloud incidents by combining traditional forensic techniques with innovative approaches Key Features Uncover the steps involved in cloud forensic investigations for M365 and Google Workspace Explore tools and logs available within AWS, Azure, and Google for cloud investigations Learn how to investigate containerized services such as Kubernetes and Docker Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionAs organizations embrace cloud-centric environments, it becomes imperative for security professionals to master the skills of effective cloud investigation. Cloud Forensics Demystified addresses this pressing need, explaining how to use cloud-native tools and logs together with traditional digital forensic techniques for a thorough cloud investigation. The book begins by giving you an overview of cloud services, followed by a detailed exploration of the tools and techniques used to investigate popular cloud platforms such as Amazon Web Services (AWS), Azure, and Google Cloud Platform (GCP). Progressing through the chapters, you’ll learn how to investigate Microsoft 365, Google Workspace, and containerized environments such as Kubernetes. Throughout, the chapters emphasize the significance of the cloud, explaining which tools and logs need to be enabled for investigative purposes and demonstrating how to integrate them with traditional digital forensic tools and techniques to respond to cloud security incidents. By the end of this book, you’ll be well-equipped to handle security breaches in cloud-based environments and have a comprehensive understanding of the essential cloud-based logs vital to your investigations. This knowledge will enable you to swiftly acquire and scrutinize artifacts of interest in cloud security incidents. What you will learn Explore the essential tools and logs for your cloud investigation Master the overall incident response process and approach Familiarize yourself with the MITRE ATT&CK framework for the cloud Get to grips with live forensic analysis and threat hunting in the cloud Learn about cloud evidence acquisition for offline analysis Analyze compromised Kubernetes containers Employ automated tools to collect logs from M365 Who this book is for This book is for cybersecurity professionals, incident responders, and IT professionals adapting to the paradigm shift toward cloud-centric environments. Anyone seeking a comprehensive guide to investigating security incidents in popular cloud platforms such as AWS, Azure, and GCP, as well as Microsoft 365, Google Workspace, and containerized environments like Kubernetes will find this book useful. Whether you're a seasoned professional or a newcomer to cloud security, this book offers insights and practical knowledge to enable you to handle and secure cloud-based infrastructure.
Author: Nathan J. Muller
Publisher: McGraw-Hill Professional Publishing
ISBN:
Category : Computers
Languages : en
Pages : 424
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Book Description
Bluetooth is a wireless networking standard that allows seamless communication of voice, email and such like. This guide to Bluetooth helps to figure out if it's right for your products and services. It details the strengths and weaknesses of Bluetooth and has coverage of applications and products.
Author: David Stephenson
Publisher: Pearson UK
ISBN: 1292218126
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. 'Big Data' refers to a new class of data, to which 'big' doesn't quite do it justice. Much like an ocean is more than simply a deeper swimming pool, big data is fundamentally different to traditional data and needs a whole new approach. Packed with examples and case studies, this clear, comprehensive book will show you how to accumulate and utilise 'big data' in order to develop your business strategy. Big Data Demystified is your practical guide to help you draw deeper insights from the vast information at your fingertips; you will be able to understand customer motivations, speed up production lines, and even offer personalised experiences to each and every customer. With 20 years of industry experience, David Stephenson shows how big data can give you the best competitive edge, and why it is integral to the future of your business.
Author: Phyllis Dutwin
Publisher: McGraw Hill Professional
ISBN: 0071600817
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
Decode the mystery of English grammar to add polish to your papers, emails, business letters, and more English Grammar Demystified teaches the fundamentals of the subject in an easy, step-by-step approach that allows you to learn at your own pace. With help from this book, you will understand the parts of speech, learn to use punctuation correctly, master verb tenses, spot and avoid common grammatical errors, and improve your overall sentence structures. Throughout the book you can monitor your progress through self-tests, and a comprehensive final exam at the end of the book gives you instant feedback on new language skills.
Author: Eric T. Peterson
Publisher: Bookrenter
ISBN: 9780974358420
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Author: Bruce T. Batchelor
Publisher: Agio Publishing House
ISBN: 1897435002
Category : Business & Economics
Languages : en
Pages : 181
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Book Description
Book Marketing DeMystified: SELF-PUBLISHING SUCCESS Do you want to sell more copies of your self-published book? Of course you do. This book reveals how you will achieve publishing success. Discover which sales and marketing tactics are creating results for other authors. Learn how the modern book publishing industry actually functions, including little-known practices that could hold the key to your profitability. Each concept is explained and illustrated with inspiring true-life stories of authors who have achieved success on their own terms. Book Marketing DeMystified: SELF-PUBLISHING SUCCESS is based on 10 months of interviews with industry insiders and bestselling indie (self-publishing) authors who have used iUniverse, Xlibris, Trafford, Lulu and other services, or have done it all on their own. Learn how one author sold over one million copies, hardly any of those through bookstores. Each author reveals the hits and misses of sales and marketing where innovation and clever choices bring best results and satisfaction. In this book, author Bruce Batchelor -- who invented the print-on-demand publishing process that has enabled indie authors to sell tens of millions of books -- helps you pick which specific marketing efforts will be most time-efficient and cost-effective for you, your book and your purpose. By creating the right marketing mix, you will be successful in selling your book and will enjoy yourself along the way! About author BRUCE BATCHELOR A bestselling author, Bruce speaks at writers conferences and consults to the publishing industry. He is the editor and CEO at Agio Publishing House and lives with his wife and son in Victoria, BC, Canada.
Author: Shu Chen Hou
Publisher: KOKOSHUNGSAN®
ISBN:
Category : Business & Economics
Languages : en
Pages : 155
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Book Description
Do you struggle to write copy that converts? Do you find yourself spending hours trying to craft the perfect message, only to see lackluster results? If so, you're not alone. Writing copy that sells is one of the most challenging aspects of marketing. But with the right guidance, anyone can learn to write copy that engages their audience and drives conversions. Introducing "Copywriting Demystified: The Foolproof Guide to Writing Copy That Sells". This comprehensive guide is the ultimate resource for anyone looking to master the art of copywriting. Whether you're a business owner, marketer, or freelance writer, this guide will teach you everything you need to know to write copy that converts. Written by a team of seasoned copywriters and marketers, "Copywriting Demystified" is packed with practical tips, real-world examples, and actionable advice. You'll learn how to identify your target audience and craft messaging that resonates with them. You'll discover the secrets of writing headlines and subheadings that grab attention and keep readers engaged. You'll learn how to use storytelling techniques to build trust and establish credibility with your audience. But "Copywriting Demystified" isn't just about the basics. This guide goes beyond the fundamentals of copywriting to cover advanced techniques for optimizing your copy. You'll learn how to write effective calls-to-action that drive conversions and boost sales. You'll discover how to optimize your copy for search engines and increase your online visibility. What sets "Copywriting Demystified" apart from other copywriting guides is its focus on practicality. This guide doesn't just tell you what to do, it shows you how to do it. You'll find plenty of real-world examples and case studies to illustrate key concepts and help you apply them to your own writing. But don't take our word for it. Here's what some of our readers have to say: "This guide is a game-changer. I've been struggling to write effective copy for years, but "Copywriting Demystified" has given me the tools and confidence to take my writing to the next level." - John, small business owner "I've read plenty of copywriting guides, but this one stands out. It's comprehensive, practical, and easy to follow. I've already started seeing better results from my writing." - Sarah, marketing professional So what are you waiting for? If you're ready to take your copywriting skills to the next level, "Copywriting Demystified" is the guide you've been looking for. Order your copy today and start writing copy that sells.
Author: Dr. Erdal Ozkaya
Publisher: Packt Publishing Ltd
ISBN: 1801819599
Category : Computers
Languages : en
Pages : 274
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Book Description
Gain useful insights into cybersecurity leadership in a modern-day organization with the help of use cases Key FeaturesDiscover tips and expert advice from the leading CISO and author of many cybersecurity booksBecome well-versed with a CISO's day-to-day responsibilities and learn how to perform them with easeUnderstand real-world challenges faced by a CISO and find out the best way to solve themBook Description The chief information security officer (CISO) is responsible for an organization's information and data security. The CISO's role is challenging as it demands a solid technical foundation as well as effective communication skills. This book is for busy cybersecurity leaders and executives looking to gain deep insights into the domains important for becoming a competent cybersecurity leader. The book begins by introducing you to the CISO's role, where you'll learn key definitions, explore the responsibilities involved, and understand how you can become an efficient CISO. You'll then be taken through end-to-end security operations and compliance standards to help you get to grips with the security landscape. In order to be a good leader, you'll need a good team. This book guides you in building your dream team by familiarizing you with HR management, documentation, and stakeholder onboarding. Despite taking all that care, you might still fall prey to cyber attacks; this book will show you how to quickly respond to an incident to help your organization minimize losses, decrease vulnerabilities, and rebuild services and processes. Finally, you'll explore other key CISO skills that'll help you communicate at both senior and operational levels. By the end of this book, you'll have gained a complete understanding of the CISO's role and be ready to advance your career. What you will learnUnderstand the key requirements to become a successful CISOExplore the cybersecurity landscape and get to grips with end-to-end security operationsAssimilate compliance standards, governance, and security frameworksFind out how to hire the right talent and manage hiring procedures and budgetDocument the approaches and processes for HR, compliance, and related domainsFamiliarize yourself with incident response, disaster recovery, and business continuityGet the hang of tasks and skills other than hardcore security operationsWho this book is for This book is for aspiring as well as existing CISOs. This book will also help cybersecurity leaders and security professionals understand leadership in this domain and motivate them to become leaders. A clear understanding of cybersecurity posture and a few years of experience as a cybersecurity professional will help you to get the most out of this book.
Author: John Gilligan
Publisher: Oxford University Press
ISBN: 0192636790
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
This book deals with risk capital provided for established firms outside the stock market, private equity, which has grown rapidly over the last three decades, yet is largely poorly understood. Although it has often been criticized in the public mind as being short termist and having adverse consequences for employment, in reality this is far from the case. Here, John Gilligan and Mike Wright dispel some of the biggest myths and misconceptions about private equity. The book provides a unique and authoritative source from a leading practitioner and academic for practitioners, policymakers, and researchers that explains in detail what private equity involves and reviews systematic evidence of what the impact of private equity has been. Written in a highly accessible style, the book takes the reader through what private equity means, the different actors involved, and issues concerning sourcing, checking out, valuing, and structuring deals. The various themes from the systematic academic evidence are highlighted in numerous summary vignettes placed alongside the text that discuss the practical aspects. The main part of the work concludes with an up-to-date discussion by the authors, informed commentators on the key issues in the lively debate about private equity. The book further contains summary tables of the academic research carried out over the past three decades across the private equity landscape including: the returns to investors, economic performance, impact on R&D and employees, and the longevity and life-cycle of private equity backed deals.
