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Author: Courtland L. Bovee
Publisher: Pearson Education India
ISBN: 9332585792
Category :
Languages : en
Pages : 794
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Book Description
The Ever-Changing Mold of Modern Business Communication.Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices.
Author: Courtland L. Bovee
Publisher: Pearson Education India
ISBN: 9332585792
Category :
Languages : en
Pages : 794
Get Book Here
Book Description
The Ever-Changing Mold of Modern Business Communication.Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices.
Author: Courtland L. Bovée
Publisher:
ISBN: 9780130491763
Category : Business
Languages : en
Pages : 606
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Book Description
Learn to Write Business Messages Quickly and Easily with the Three-Step Process You will learn to write business messages quickly, easily, and effectively with the exclusive Bovee/Thill/Schatzman three-step process: planning, writing, and completing business messages. When you use a process, you move toward a particular result, and this text's three-step process helps you get better results than you would get with any other business communication textbook. Students and instructors alike will appreciate how this practical, three-step strategy provides a solid foundation for solving communication problems and creating well-crafted business messages. The three-step process is fully integrated throughout the book. It is introduced and explained in detail in chapters 4-6, just before the specific types of business messages are discussed. Then the three-step process is applied to short messages (letters, memos, and e-mail) in chapters 7-9, to reports and proposals in chapters 12-14, to speeches and oral presentations in chapters 15-16, and to employment messages in chapters 17-18. *Planning *Analyze Study your purpose, lay out your writing schedule, and then profile your audience. your audience. *Analyze Study your purpose, lay out your writing schedule, and then profile your audience. *Writing *Organize Define your main ideas, limit the scope, group your points, and choose the direct or indirect approach. *Compose Control your style through level of formality and conversational tone. Choose your words carefully so that you can create effective sentences and paragraphs. *Completing *Revise Evaluate content and review readability, editing, and rewriting for clarity and conciseness. *Produce Use effective design elements and suitable delivery methods. *Proofread Review for errors in layout, spelling, and mechanics. This text provides dozens of superb examples of the finished product, including documents from such well-known companies as Krispy Kreme Doughnuts, Ace Hardware, Target, Office Depot, Petsmart, and Carnival Cruise Lines, to name just a few. Many documents are accompanied by a graphic describing how the three-step process is applied, and all include annotations in the margins that discuss precisely how to apply the principles presented in the text. reasons that Business Communication Today is the most successful business communication textbook published in the past 50 years.
Author: Bonnye E. Stuart
Publisher: John Wiley & Sons
ISBN: 0470027673
Category : Business & Economics
Languages : en
Pages : 449
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Book Description
Integrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach – Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. This book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory will be introduced when necessary to the understanding of the practical application of the various concepts. This co-authored book will be broad enough in scope and method to be used as a core text in business communication. Case studies will be an integral part of the material. The book focuses on the practical application of theory and concepts Presents case studies from many sectors to illustrate concepts The book will have an interdisciplinary approach utilizing examples from communications, mass communications, marketing, public relations, management, and intercultural and organizational communication being used in many countries throughout the world There will be a strong pedagogical structure within the text with a website providing additional materials for students and lecturers Contributions from Katherine Van Wormer, Theresa Thao Pham, Charles Lankester, Elizabeth Dougall, Jean Watin-Augouard, Kristi LeBlanc, Geof Cox
Author: Toby D. Atkinson
Publisher: 범문사
ISBN:
Category : Business communication
Languages : en
Pages : 424
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Book Description
A completely revised and expanded guide to communicating in the global marketplace. This book provides information about every aspect of international communication, including coverage of procedures for effectively using mail, fax, and telephone systems; use of the Internet and World Wide Web; and techniques for making your English understood overseas.
Author: Scott McLean
Publisher:
ISBN: 9781936126118
Category : Business communication
Languages : en
Pages : 408
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Book Description
Author: Olvera-Lobo, María Dolores
Publisher: IGI Global
ISBN: 179986801X
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Author: Elizabeth A. Tuleja
Publisher: Taylor & Francis
ISBN: 1317361733
Category : Business & Economics
Languages : en
Pages : 341
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Book Description
This book brings together principles and new theories in intercultural communication in a concise and practical manner, focusing on communication as the foundation for management and global leadership. Grounded in the Cultural Intelligence Model, this compact text examines the concepts associated with understanding culture and communication in the global business environment to help readers: • Understand intercultural communication processes. • Improve self-awareness and communication in intercultural settings. • Expand skills in identifying, analyzing, and solving intercultural communication challenges at work. • Evaluate whether one’s communication has been effective. Richly illustrated with examples, activities, real-world applications, and recent case studies that make the content come alive, Intercultural Communication for Global Business is an ideal companion for any business student or manager dedicated to communicating more effectively in a globalized society.
Author: Carol M. Lehman
Publisher: Cengage Learning
ISBN: 9780324782189
Category : Business & Economics
Languages : en
Pages : 656
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Book Description
Author: Lillian H. Chaney
Publisher:
ISBN: 9780132127905
Category : Business communication
Languages : en
Pages : 0
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Book Description
This title prepares future managers to face the differences in business communication across cultures. It contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies, and includes the general 'dos' and 'don'ts' in international business.
Author: H. L. Goodall, Jr.
Publisher: Cengage Learning
ISBN: 9780495567387
Category : Performing Arts
Languages : en
Pages : 336
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Book Description
What communication skills are essential in today's global economy? BUSINESS AND PROFESSIONAL COMMUNICATION IN THE GLOBAL WORKPLACE, Third Edition, provides a strong theoretical foundation of organizational communication for the business and professional communication course. Featuring coverage of the most up-to-date skill set available, the book considers the rapid changes in professional communication due to the global economy, advances in information technology, and an increasingly diverse workforce. The authors' engaging narrative style, the unique CCCD model (Choosing, Creating, Coordinating, and Delivering) for building presentation competencies, and an integrated companion website combine to provide today's definitive resource on professional communications. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
