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Author: Mary Ellen Guffey
Publisher: South Western Educational Publishing
ISBN: 9780324233643
Category : Business communication
Languages : en
Pages : 0
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Book Description
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Author: Mary Ellen Guffey
Publisher: South Western Educational Publishing
ISBN: 9780324233643
Category : Business communication
Languages : en
Pages : 0
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Book Description
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Author: Scot Ober
Publisher: Houghton Mifflin
ISBN: 9780618018659
Category : Business & Economics
Languages : en
Pages : 688
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Book Description
Students don't have to be convinced of the need for competent communication skills. By the time they enter business communication classes, students know enough about the business environment to appreciate the critical role communication plays in the contemporary organization; they're also aware of the role communication will play in helping them secure an internship or get a job and be successful at work. To sustain this inherent interest, students need a textbook that is current, fast-paced, and interesting, just like business itself. Thus, a major objective of [the book] is to present comprehensive coverage of real-world concepts in an interesting and lively manner. This edition has been extensively revised to provide students with the skills they need to communicate effectively in the complex and ever-changing contemporary work environment. The revision was based on helpful feedback received from the current users around the country(and, indeed, around the English-speaking world), changes in the discipline, and, especially, changes in the workplace itself. The following discussion highlights the features of this complete learning and teaching system: Business communication-in context--technology-centered--Work-team communication--Spotlights on contemporary issues--The 3Ps (problem, process, and porduct) model--Annotated models and checklists--basic skills first--Unprecedented instructor support--Additional student support materials.-Pref.
Author: Anna Kennedy
Publisher: John Wiley & Sons
ISBN: 1118962702
Category : Business & Economics
Languages : en
Pages : 439
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Book Description
Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. Learn the core concepts of business development, and how it differs from sales Build a practical, step-by-step business development strategy Incorporate marketing, sales, and customer management in general planning Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.
Author: Mary Ellen Guffey
Publisher: Scarborough, Ont. : Nelson Thomson Learning
ISBN: 9780176169299
Category : Business communication
Languages : en
Pages : 567
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Book Description
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 756
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Book Description
Author: Leo Jones
Publisher: Cambridge University Press
ISBN: 9780521606592
Category : Foreign Language Study
Languages : en
Pages : 132
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Book Description
A modular course for people who either work or plan to work in the tourism, hospitality and travel industries. The core language skills are developed through a range of work-related tasks. This second edition includes practice in writing emails and communication activities aimed specifically at busy professionals.
Author: Rose Arny
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1190
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Book Description
Author: Paul Lancaster
Publisher: John Wiley & Sons
ISBN: 1118730801
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company’s profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business
Author: Stewart Stuchbury
Publisher: John Wiley & Sons
ISBN: 1119274168
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Win more new business today New business is the lifeblood of every company – and this book expertly guides you through the process of securing more than your fair share of it. If you're a salesperson in the trenches looking for inspiration, this book offers real-life advice on improving your customer-facing skills to win more new business. The structured approach presented inside will have you walking the walk, talking the tallk and closing more deals in no time! Inside... Know your subject Be an active listener Make a great first impression Present solutions Stay on-brand and on-message Prospect effectively Overcome objections Structure the deal
Author: P. D. Chaturvedi
Publisher: Pearson Education India
ISBN: 9788131763735
Category :
Languages : en
Pages : 252
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Book Description
