Business Communication-I for Bachelor in Business Administration (BBA), Bachelor in Business Administration (Honours) & Bachelor in Business Administration (Honours with Research) Degree Examination as per NEP 2020 PDF Download
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Author: Dr. Jayesh Chakravorty I Dr. Mukul A. Burghate : Authors
Publisher: www.ijcams.com
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 103
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Book Description
Preface I Welcome to Mastering Business Communication: A Comprehensive Guide for BBA Students. This book is crafted specifically to support your journey through the dynamic world of business communication. As you embark on your Bachelor of Business Administration (BBA) studies, mastering the art and science of effective communication is essential for your academic and professional success. Mastering Business Communication: A Comprehensive Guide for BBA Students is a carefully crafted resource designed to equip aspiring business professionals with the essential communication skills needed to succeed in today's dynamic and competitive world. Aligned with the Model Curriculum for UG Degree in BBA prescribed by AICTE, this book offers a holistic approach to business communication, covering a wide range of topics that are crucial for effective professional interactions. In today's fast-paced business environment, clear and persuasive communication is more critical than ever. Whether you're drafting a business proposal, participating in a team meeting, or crafting a strategic marketing plan, the ability to convey your ideas succinctly and convincingly can set you apart. This book is designed to equip you with the skills and strategies needed to excel in various business contexts. Each chapter of this book delves into the fundamental principles of business communication, offering practical insights and actionable tips. From understanding the nuances of verbal and non-verbal communication to mastering written correspondence and digital interactions, you'll find a wealth of knowledge aimed at refining your skills. Real-world examples, case studies, and exercises are included to help you apply these concepts in practical scenarios, making the learning experience both engaging and relevant. The journey through this book will not only enhance your technical communication skills but also develop your ability to think critically and strategically about how you present information. By fostering a deeper understanding of audience analysis, message crafting, and feedback mechanisms, we aim to prepare you for the diverse communication challenges you'll face in the business world. As you turn these pages, remember that effective communication is an evolving skill. The tools and techniques presented here are meant to be a foundation upon which you can build and adapt throughout your career. Embrace the learning process, practice diligently, and apply your knowledge with confidence. We hope this book serves as a valuable resource and guide throughout your BBA studies and beyond. Here's to your success in mastering the art of business communication and making a lasting impact in your future endeavors. With warm regards, Dr. Jayesh Chakravorty I Dr. Mukul A. Burghate Authors
Author: Dr. Jayesh Chakravorty I Dr. Mukul A. Burghate : Authors
Publisher: www.ijcams.com
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 103
Get Book Here
Book Description
Preface I Welcome to Mastering Business Communication: A Comprehensive Guide for BBA Students. This book is crafted specifically to support your journey through the dynamic world of business communication. As you embark on your Bachelor of Business Administration (BBA) studies, mastering the art and science of effective communication is essential for your academic and professional success. Mastering Business Communication: A Comprehensive Guide for BBA Students is a carefully crafted resource designed to equip aspiring business professionals with the essential communication skills needed to succeed in today's dynamic and competitive world. Aligned with the Model Curriculum for UG Degree in BBA prescribed by AICTE, this book offers a holistic approach to business communication, covering a wide range of topics that are crucial for effective professional interactions. In today's fast-paced business environment, clear and persuasive communication is more critical than ever. Whether you're drafting a business proposal, participating in a team meeting, or crafting a strategic marketing plan, the ability to convey your ideas succinctly and convincingly can set you apart. This book is designed to equip you with the skills and strategies needed to excel in various business contexts. Each chapter of this book delves into the fundamental principles of business communication, offering practical insights and actionable tips. From understanding the nuances of verbal and non-verbal communication to mastering written correspondence and digital interactions, you'll find a wealth of knowledge aimed at refining your skills. Real-world examples, case studies, and exercises are included to help you apply these concepts in practical scenarios, making the learning experience both engaging and relevant. The journey through this book will not only enhance your technical communication skills but also develop your ability to think critically and strategically about how you present information. By fostering a deeper understanding of audience analysis, message crafting, and feedback mechanisms, we aim to prepare you for the diverse communication challenges you'll face in the business world. As you turn these pages, remember that effective communication is an evolving skill. The tools and techniques presented here are meant to be a foundation upon which you can build and adapt throughout your career. Embrace the learning process, practice diligently, and apply your knowledge with confidence. We hope this book serves as a valuable resource and guide throughout your BBA studies and beyond. Here's to your success in mastering the art of business communication and making a lasting impact in your future endeavors. With warm regards, Dr. Jayesh Chakravorty I Dr. Mukul A. Burghate Authors
Author: Dr. Jayesh Chakravorty I Dr. Rakesh Ramteke I Dr. Mukul A. Burghate
Publisher: mukul burghate
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 178
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Book Description
Course Description: This course introduces the student to the key aspects of management -planning, organizing, leading, and controlling by integrating both classical and contemporary management practices. Through case studies, interactive sessions, and practical exercises, students will learn to apply these principles to real-world scenarios that will prepare them for leadership roles in diverse organizational settings. The goal is to equip students with the tools and insights necessary to manage effectively and drive organizational success. Course Objectives: 1. To understand the basic concepts, principles, and theories of management. 2. To examine the essential functions of managers. 3. To analyze the impact of globalization, diversity, and ethics on management. 4. To develop skills in strategic planning, decision-making, and leadership. Course Content: Unit 1: Introduction to Management Definition, nature, and significance of management, principles of management, management and administration, levels of management, role of managers and managerial skills; Evolution of management thought: Classical, Behavioral, Quantitative, Systems, Contingency and Modern approaches; Management as a science and an art; Functions of management: Planning, organizing, leading, and controlling Unit 2: Planning, Organizing and Staffing Nature, Importance and Purpose of planning in management; Types of plans: Strategic, tactical, operational ; Planning process and techniques ; Decision making- Importance and steps, decision making models and tools; Organizational structure and design; types of organizational structures: Functional, divisional, matrix; Authority, responsibility, and delegation, Centralization Vs Decentralization of authority and responsibility – Span of Control; Coordination and integration, MBO and MBE; Nature and Importance of staffing – Process of selection and recruitment 33 Model curriculum for UG Degree in BBA Unit 3: Leading, Directing and Controlling Meaning and nature of directing, Leadership theories (trait, behavioral, contingency, participative, charismatic, transformational, level-5 leader), Motivation theories and practices (Maslow, Herzberg two factor, McGregor’s theory x & theory y), Hawthorne effect, Communication (meaning and importance) in management, Team building and group dynamics; Controlling-meaning and steps in controlling, control process and systems, essentials of sound control system, methods of establishing control, types of control; Performance measurement and management. Unit 4: Startegic Mangement, Ethics and Social Responsibility Overview of strategic management, SWOT analysis and strategic formulation, Implementing and evaluating strategies. Ethical issues in management, Corporate social responsibility (CSR), Sustainable management practices. Text Books (Latest Editions): 1. Rao, V. S. P. Management Principles and Applications. Taxmann Publications. 2. Bright, D. et al. Principles of Management. OpenStax Textbooks, Houston 3. Kapoor, Premvir, Principles of Management, Khanna Book Publishing. 4. Jones, G. R., and George, J. M. Essentials of contemporary management. New York, NY: McGraw-Hill Education. 5. Robbins, S. P. & Coulter, M. A. Management. Pearson. References: 1. Indian Business Rising: The Contemporary Indian Way of Conducting Business-And How It Can Help You Improve Your Business | Harvard Business Review Press | 5813BC-PDF-ENG | https://hbsp.harvard.edu/product/5813BC-PDF-ENG Reflective Exercises and Cases: 1. Entrepreneurial Leadership in Forming High Tech Enclaves: Lessons from the Government of Andhra | F. Warren McFarlan, Espen Andersen, Ramiro 34 Model curriculum for UG Degree in BBA Montealegre | Harvard Business School | 308079-PDF-ENG | https://hbsp.harvard.edu/product/308079-PDF-ENG? 2. ATH Technologies by Robert Simons and Jennifer Packard https://www.hbs.edu/faculty/Pages/item.aspx?num=52711 3. Article review and discussion: Application of Ancient Indian Philosophy in Modern Management (http://www.irdindia.in/journal_ijrdmr/pdf/vol5_iss4/8.pdf) 4. Review of Lincoln Electric Co. by Norman Berg. 5. Review of Hawthorne case. 6. Leadership Lessons from India | Peter Cappelli, Harbir Singh, Jitendra V. Singh, Michael Useem | Harvard Business Review | R1003G-PDF-ENG | https://hbsp.harvard.edu/product/R1003G-PDF-ENG? 7. Traditional Way of Learning Ayurveda and Practising It: A Dialogue with Vaidya Bhaskarbhai Hardikar | Mukund Dixit, Sanjay Verma | IIM Ahmedabad | A00135-PDF-ENG | https://hbsp.harvard.edu/product/A00135-PDF-ENG? 8. Forest Essentials: Demystifying India's Luxury Ayurveda Brand | Veena Vohra, Seema Khanvilkar | Ivey Publishing | W28410-PDF-ENG |https://hbsp.harvard.edu/product/W28410-PDF-ENG? 9. Atijeevan Foundation: Transforming Scars into Strength | Shubham Sharma, Satyendra C Pandey | Ivey Publishing | W36939-PDF-ENG | https://hbsp.harvard.edu/product/W36939-PDF-ENG? 10. How Do Great Leaders Overcome Adversity? By Mayo (2024) https://hbswk.hbs.edu/item/cold-call-how-do-great-leaders-overcome adversity 11. Leadership principles from Hindu scriptures (https://blog.hua.edu/blog/leadership-principles-from-hindu-scriptures) 12. 5 Principles of Purposeful Leadership | Hubert Joly | Harvard Business Review | H06YSB-PDF-ENG | https://hbsp.harvard.edu/product/H06YSB PDF-ENG? 13. Bharti Airtel (A) | C.K. Prahalad, M.S. Krishnan, Sheel Mohnot | WDI Publishing | W88C34-PDF-ENG https://hbsp.harvard.edu/product/W88C34-PDF-ENG? http://www.ibscdc.org/Case_Studies/Leadership/Leadership%2C Organizational Change and CEOs/LDS0028.htm Course Outcomes: | 1. Demonstrate how management principles are used to solve practical business problems 2. Compare and contrast different management theories and their effectiveness in various organizational contexts 35 Model curriculum for UG Degree in BBA 3. Design a management strategy for a hypothetical or real organization using a mix of management theories and practices 4. Propose innovative management solutions to enhance efficiency and effectiveness in given business scenarios. ******** AEC101 Business Communication-I 1L:1T:0P Course Description: 2 Credits This course focuses on bringing in perspective the importance of Business Communication for organizations and individual employees in the context of multicultural workforce in a digital world. The course will focus on instilling effective communication skills in students for organizational set up. The course will be taught using texts, cases and classroom exercises for improving both written and oral communication in students. Course Objectives: 1. To understand the concept, process, and importance of Business Communication. 2. To help students in understanding the basic principles and techniques of business communication. 3. To train students to acquire and master written communication for the corporate world. 4. To sensitize students to understand Business Communication in Global and Cross-Cultural context. Course Content: Unit 1: Introduction to Communication in Organizations Introduction to Business Environment and Communication, Models of communication, Basics of Communication (types, channels and barriers), 7Cs of communication, Formal and informal communication, Listening Skills, communication on social media platforms. Unit 2: Written Communication Planning and executing different types of messages, emails, formal letters (Planning & Layout of Business Letter) and informal messages on e-platforms, negative messages: indirect & direct negative messages; Persuasive messages, request letters to various stakeholders, Sales Letters, Complaint & Follow up Letters, Promotion Letters, Job application Letters, cover letters, resume, Resignation Letters. 36 Model curriculum for UG Degree in BBA Unit 3 - Interpersonal Communication Team communication, managing communication during online meeting, communication with virtual team, communication in gig economy; Presentation skills (Verbal and non-verbal); Powerpoint presentation skills; Infographics, introduction to contemporary alternatives (such as- Prezi,Visme, Microsoft Sway, Zoho) Unit 4 - Digital Communication Social media and individual, social media & organizations, Media Literacy; Strong Digital communication skills – email, instant messaging, video conferencing, e-meetings, Digital collaboration, digital citizenship –digital etiquettes & responsibilities; introduction to personal and organizational websites
Author: David S. Bright
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1264
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Book Description
Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters. This is an adaptation of Principles of Management by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Norbert Wiener
Publisher: Da Capo Press
ISBN: 0786752262
Category : Computers
Languages : en
Pages : 201
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Book Description
Only a few books stand as landmarks in social and scientific upheaval. Norbert Wiener's classic is one in that small company. Founder of the science of cybernetics—the study of the relationship between computers and the human nervous system—Wiener was widely misunderstood as one who advocated the automation of human life. As this book reveals, his vision was much more complex and interesting. He hoped that machines would release people from relentless and repetitive drudgery in order to achieve more creative pursuits. At the same time he realized the danger of dehumanizing and displacement. His book examines the implications of cybernetics for education, law, language, science, technology, as he anticipates the enormous impact—in effect, a third industrial revolution—that the computer has had on our lives.
Author: Philip G. Altbach
Publisher: BRILL
ISBN: 9004423435
Category : Education
Languages : en
Pages : 292
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Book Description
Although an entirely unknown part of higher education worldwide, there are literally hundreds of universities that are owned/managed by families around the world. These institutions are an important subset of private universities—the fastest growing segment of higher education worldwide. Family-owned or managed higher education institutions (FOMHEI) are concentrated in developing and emerging economies, but also exist in Europe and North America. This book is the first to shed light on these institutions—there is currently no other source on this topic. Who owns a university? Who is in charge of its management and leadership? How are decisions made? The answers to these key questions would normally be governments or non-profit boards of trustees, or recently, for-profit corporations. There is another category of post-secondary institutions that has emerged in the past half-century challenging the time-honored paradigm of university ownership. Largely unknown, as well as undocumented, is the phenomenon of family-owned or managed higher education institutions. In Asia and Latin America, for example, FOMHEIs have come to comprise a significant segment of a number of higher education systems, as seen in the cases of Thailand, South Korea, India, Brazil and Colombia. We have identified FOMHEIs on all continents—ranging from well-regarded comprehensive universities and top-level specialized institutions to marginal schools. They exist both in the non-profit and for-profit sectors.
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: College of St Teresa
Publisher: Hassell Street Press
ISBN: 9781014640536
Category :
Languages : en
Pages : 50
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Book Description
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Gary M. Armstrong
Publisher:
ISBN: 9781488620102
Category : Customer relations
Languages : en
Pages :
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Book Description
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Author: Michael J. Stahl
Publisher: Wiley
ISBN: 9781557866110
Category : Business & Economics
Languages : en
Pages : 580
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Book Description
This introductory text for management students is exceptional in that it integrates quality as a theme throughout. Features include: * 18 chapters, making this text manageable for a one-semester course * Examples from over 125 international companies * Icons in the margins distinguishing US-based and none US-based company examples * Cases with TQM applications integrated throughout each chapter * A quality, international, ethics, and diversity exhibit in each chapter * Experiential learning excercises in each chapter * Critical thinking questions at the end of each major section within each chapter * Chapter summaries
Author: Michael J. Baker
Publisher: Routledge
ISBN: 1134506120
Category : Business & Economics
Languages : en
Pages : 907
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Book Description
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
