Author: Mark Roberge
Publisher: John Wiley & Sons
ISBN: 1119047072
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements: Hire the same successful salesperson every time — The Sales Hiring Formula Train every salesperson in the same manner — The Sales Training Formula Hold salespeople accountable to the same sales process — The Sales Management Formula Provide salespeople with the same quality and quantity of leads every month — The Demand Generation Formula Leverage technology to enable better buying for customers and faster selling for salespeople Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can't major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless. The Sales Acceleration Formula completely alters this paradigm. In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable. A formula does exist.
Author: Alexander F. Bergfeld
Publisher: BoD – Books on Demand
ISBN: 3734795311
Category : Political Science
Languages : en
Pages : 197
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Book Description
This book is about the strategic building of technology ventures, either through self-creation or professional guidance in corporate accelerators. It outlines the Acceleration 2.0 framework, based on latest research concerning business acceleration, corporate venturing and startup development. The “business Acceleration 2.0 framework is explained in three case studies. The comparison of the case studies from the ICT industry explains the dynamic development of startups, including the needs and wants as well as strengths and weaknesses. Overall the book provides a guideline including all important terms and elements to successfully realize a business plan and to build a startup accordingly. In essence this book supports the efficient growth of young companies by providing a guideline to follow and supports young companies during the starting, funding and building phase of the business.
Author: Pamela Wigglesworth
Publisher: Experiential Pte Ltd
ISBN: 9810793316
Category : Business & Economics
Languages : en
Pages : 69
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Book Description
Are you a sohopreneures, mompreneur, small business owner, recent graduate or retiree with a new business looking to kick-start your online marketing strategy? Every day you hear about some new method that you should be doing but you don’t know where or how to begin. The good news is that you don’t have to do everything, but you do need to get yourself established online. Small Business Acceleration: Get Noticed using Facebook, LinkedIn, Email Marketing, Public Relations and Video Marketing was written by an entrepreneur, for entrepreneurs. This book offers a practical step-by-step guide for getting started with online marketing in the key areas of social media, email marketing, public relations and video marketing. Focusing on these areas that will provide you the greatest impact for your time and money. Each chapter provides step-by-step instructions for creating and enhancing your online presence in addition to best practices for each subject. Effectively set up a Facebook Fan Page for your business Learn how to run a contest on Facebook Fully utilize your LinkedIn Profile to maximize your reach Discover how to market your business using LinkedIn Learn how to use LinkedIn paid advertising Understand the power of email marketing Build a list using opt-in forms and Opt-In Pop-up Become your own mini Public Relations firm Write your own press releases and distribute online for free Discover why video is so powerful for your small business Avoid getting caught up in ‘shiny object syndrome’ and follow a simple do-it-yourself plan that will make it easier for prospects to find you and for you to effectively connect with your target audience.
Author: Sarfraz A. Mian
Publisher: Edward Elgar Publishing
ISBN: 1788974786
Category : Business & Economics
Languages : en
Pages : 545
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Book Description
This pioneering work explores both the theory and practice of business and technology incubation over the past six decades as an approach to new venture creation and development. With a global scope, the Handbook examines key concepts, models, and mechanisms, providing a research-based analytical foundation from which to understand the emerging role of modern incubation tools in building entrepreneurship ecosystems for promoting targeted economic development.
Author: Brent Keltner
Publisher: Page Two
ISBN: 1774581019
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Want to accelerate your sales? Stop selling, and start connecting. Today’s buyers are inundated with sales pitches coming at them from websites, peer reviews, social media, and email blasts. Is it any wonder they’re overloaded, overwhelmed, and tuned out? The fact is, product-centered pitching simply doesn’t cut it anymore. Buyers don’t want to hear about your product’s features—they want to hear about how it can solve their problems or help them reach their goals. In The Revenue Acceleration Playbook, sales and marketing expert Brent Keltner introduces a proven, go-to-market framework to increase personalization and authenticity across every step of the buyer journey—from initial buyer engagement and prospecting, to closing new deals and expanding customer relationships, to growing target market segments. Drawing on more than twenty successful company examples, Keltner shows you, step by step, how to build an authentic buyer journey that will generate more opportunities, higher account values, and faster segment growth. An essential handbook for CEOs, revenue leaders, go-to-market team members and everyone in between, The Revenue Acceleration Playbook is your guide to building a high-growth organization, from the sales floor to the executive suite.
Author: Poornima Shenoy, Supriya Panchangam
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 125
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Book Description
A comprehensive toolkit that offers practical advice to program and community managers. It helps build the differentiated lens for women centric entrepreneurship. The SPS roadmap serves as a powerful framework for successful program implementation. The book carries views and the guidance of key ecosystem participants.
Author: Praveen K. Gupta
Publisher: FT Press
ISBN: 0132703343
Category :
Languages : en
Pages : 321
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Book Description
In the U.S., service related activities have become dominant aspects of the economy and currently account for well over 50% of our GNP. The authors' framework eliminates outdated, low-value techniques originally created for manufacturing firms, replacing them with advanced techniques that fully leverage your investments in technology. Tyagi and Gupta begin by explaining why conventional balanced scorecard approaches don't work well for service organizations, discussing issues ranging from the inherent variability of customers, servers, and processes, the crucial importance of engagement, and the unique challenges of service innovation. Next, they introduce a Service Scorecard framework that encompasses the seven key elements of service organization success: Growth, Leadership, Acceleration, Collaboration, Innovation, Execution, and Retention. You'll learn how to set clear performance targets at the function and business level; benchmark performance against best practices; identify improvement opportunities; and capture performance data that offers a leading indicator for financials. Their proven approach is designed for easy understanding and implementation without the need for expensive consultants. Simply put, it offers today's most direct path to measuring performance and optimizing business value in any service organization.
Author: OECD
Publisher: OECD Publishing
ISBN: 9264281398
Category :
Languages : en
Pages : 198
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Book Description
This joint OECD-ILO report provides a comparative analysis of case studies focusing on improving skills use in the workplace across eight countries.
Author: Costa, Teresa Gomes da
Publisher: IGI Global
ISBN: 179986927X
Category : Business & Economics
Languages : en
Pages : 554
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Book Description
Due to the global health crisis, economies had to adapt to combat pandemic situations. In the present pandemic crisis, new legislation, methods, labor approaches, values, and social behaviors have emerged with a huge impact in all organizations. However, countries have applied different solutions, procedures, and rules to deal with crises. Therefore, the impact has been different per country. Organizations need to understand their customers and businesses not only to increase operational efficiency but also to increase stakeholder’s satisfaction and their competitiveness in a sustainable way. Customers are becoming more exigent and markets more complex, calling for the need for higher differentiation. This was enhanced in this pandemic situation, and to survive, organizations needed to change and adapt to the new normal. The Handbook of Research on Reinventing Economies and Organizations Following a Global Health Crisis deals with management and economic issues, particularly with the reinvention of businesses and economies due to the pandemic situation and the relevance of entrepreneurship, innovation, and intensive knowledge used to deal with these changes. This book emphasizes the challenges, difficulties, and opportunities for the success of businesses and economies in periods of crisis and provides information for dealing with entrepreneurship and innovation, networks, and complementarities to recover businesses. The chapters also point out possible opportunities, challenges, and risks in the process of recovery highlighting innovation, internationalization, technology, and intensive knowledge in promoting economies and companies’ competitiveness. This book is ideal for entrepreneurs, managers, economists, directors, shareholders, researchers, academicians, and students interested in how businesses reinvent and recover following a global health crisis.
Author: John P. Kotter
Publisher: Harvard Business Review Press
ISBN: 1625271743
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Describes how organizations can learn to move swiftly to accommodate change while still providing the necessary structures that nurture employees and long-term success.
