Bullseye Marketing: How to Grow Your Business Faster PDF Download
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Author: Louis Gudema
Publisher: Wedgewood Press
ISBN: 9781732203617
Category : Business & Economics
Languages : en
Pages : 382
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Book Description
In Bullseye Marketing, Louis Gudema describes an intuitive, three-phase marketing method for companies to grow faster. The book includes hundreds of tips and best practices, and over 100 full-color examples.
Author: Louis Gudema
Publisher: Wedgewood Press
ISBN: 9781732203617
Category : Business & Economics
Languages : en
Pages : 382
Get Book Here
Book Description
In Bullseye Marketing, Louis Gudema describes an intuitive, three-phase marketing method for companies to grow faster. The book includes hundreds of tips and best practices, and over 100 full-color examples.
Author: Justin Mares
Publisher: S Curve Publishing
ISBN: 0976339609
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.
Author: Gabriel Weinberg
Publisher: Penguin
ISBN: 0698411870
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
Author: Louis Gudema
Publisher: Wedgewood Press
ISBN: 9781732203648
Category : Business & Economics
Languages : en
Pages : 382
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Book Description
Companies that market better and more grow faster, but people at many companies are overwhelmed by the dozens of marketing options and thousands of software packages - not to mention the competing claims of vendors. With his unique Bullseye Marketing approach, Louis Gudema cuts through the noise and prioritizes the fastest, least expensive ways for companies to increase leads and sales while delaying slower, more expensive programs. Ironically, many companies do the exact opposite, starting with programs like social media and content marketing that can take a couple of years or longer to produce significant results. The book has been named One of the Best Marketing Plan Books of All Time. In this book you'll learn: The "marketing assets" that every company has but few fully utilize How to implement the three-phase Bullseye Marketing approach: Fully exploit your existing marketing assets Sell to people who want to buy now Cast a wider net with long-term awareness and branding programs Which marketing software programs are most useful when building out a marketing program How to build a modern marketing team The agile marketing method that is perfect for implementing the Bullseye approach How to bridge the gap between marketing goals and business goals Useful for almost any company, Bullseye Marketing is especially so for small- and mid-sized businesses with up to 1,000 employees. Bullseye Marketing includes 100s of tips and best practices that you can start using now to improve your business results. And interviews with modern marketing experts Ann Handley, Scott Brinker, Evan Kirstel, Gini Dietrich, Jeanne Hopkins, Jim Ewel, James Carbary and Zorian Rotenberg.
Author: Evelyn Starr
Publisher:
ISBN: 9781736287200
Category :
Languages : en
Pages : 296
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Book Description
Break through your brand's invisible barrier. Has your business hit a wall? Have you struggled to figure out why? Business owners bear the burden of chief brand builder. You think it will get easier once you get past start-up mode, but growth brings more to manage, not less. It's hard to know if you're doing well. When your numbers climb, they signal success to you. But then they level off. And refuse to budge. Your brand's hit its awkward adolescent stage. Based on 30 years of marketing experience and extensive study, brand expert Evelyn Starr shows you how to identify what holds your brand back and overcome it. In this groundbreaking book, you'll discover: The eight symptoms adolescent brands display, including identity crisis, oversleeping, and suffering from FOMO. Specific questions to help you diagnose the symptom hindering your brand. How brands like FedEx, Netflix, Spotify, and Crocs navigated their adolescence to emerge stronger. What business owners like you have done to course correct their brands and what worked best. Step-by-step guides to help you exit that stage ready to scale. Finally, you can stop guessing what your brand needs. With the right pieces in place, your brand will be ready for its next leap of growth. If you like sports and entertainment stories, easy-to-understand explanations, and plenty of examples, you'll love how this book demystifies your brand woes and helps you fix them. Get it now to jump-start your business growth!
Author: Craig Simpson
Publisher: Entrepreneur Press
ISBN: 1599185180
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Author: Brian Tracy
Publisher: Sourcebooks, Inc.
ISBN: 1492630470
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
Your aim in life should be to achieve all of the wonderful things that are possible for you. There is no reason for you not to be earning twice as much as you are today, or even five or ten times as much. Your potential is practically limitless, if you could just learn how to utilize it. Clarity, Focus, and Concentration: Three strong, simple attributes needed to hone in your potential and hit the bull's eye! And just as you can develop your physical muscles through hard work and concentration, you can develop your mental muscles through continuous repetition. You have the ability right now to achieve more than you ever have before. Bull's Eye will teach you how to unleash your powers for success and accomplish more in the next few months than many people do in a lifetime.
Author: Aline Santos
Publisher: Human After All Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
Facebook's EMEA Client Council is made up of leaders from some of the most influential brands and agencies across Europe, the Middle East and Africa. The goal of the council has been to create a forum where the best minds in business can come together to share ideas and develop best practices. Build Brilliant Brands is the first attempt to capture their ideas, insights and opinions. It features 22 essays — 18 penned by council members, four by guest contributors — split across three distinct chapters: what hasn't changed in marketing, what's changing, and what needs to change. And though the essays cover a wide range of topics, each is designed to inspire and inform those who are in the business of building brilliant brands.
Author: Jeff Blackman
Publisher: John Wiley & Sons
ISBN: 9780471463634
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
If you want real-world solutions to drive monstrous results, like a 25—50% increase or more in revenue and earnings, Stop Whining! Start Selling! is for you! As a business leader, salesperson, CEO, manager, executive, or entrepreneur, get ready to grow your business, enhance your profits, boost your earnings, and improve your life. Quickly, ethically, and dramatically! This book gives you an almost unfair competitive advantage. It’s loaded with powerful insights and how-to success strategies on: Ethics Sales Marketing Negotiations And more! Order your copy today!
Author: Eddie Yoon
Publisher: Harvard Business Review Press
ISBN: 1633692086
Category : Business & Economics
Languages : en
Pages : 181
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Book Description
Not your average consumer. Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers. Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers. In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.
