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Author: Michael E. McGrath
Publisher: McGraw Hill Professional
ISBN: 0071610340
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Author: Michael E. McGrath
Publisher: McGraw Hill Professional
ISBN: 0071610340
Category : Business & Economics
Languages : en
Pages : 400
Get Book Here
Book Description
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Author: C. Gordon Bell
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
This book is written primarily for people who are creating the future high-tech world by designing, building, and marketing innovative products. More specifically, it is for all engineers, engineering managers, entrepreneurs and intapreneurs. The book provides insight into the problems entrepreneurs face and gives a model for successful startup companies in a formal checklist.
Author: Timothy Bresnahan
Publisher: Cambridge University Press
ISBN: 9780521827225
Category : Business & Economics
Languages : en
Pages : 390
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Book Description
Richards; 7.
Author: Jemielniak, Dariusz
Publisher: IGI Global
ISBN: 146661837X
Category : Computers
Languages : en
Pages : 332
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Book Description
"This book explores the culture of modern high-tech workplaces and the different challenges and opportunities that new technologies present for modern workers and employers, reviewing various management practices throughout the world"--Provided by publisher.
Author: United States. Congress. House. Committee on Science, Space, and Technology
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 104
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Book Description
Author: Thomas Fotiadis
Publisher: Routledge
ISBN: 1351363808
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products, the intensity of the competition, confusion and/ or fear of adoption among consumers, fast pacing changes in the external environment. The very nature of the interrelations that evolve as part of the dynamic process of strategy formulation contributes further to the formulation of a very challenging environment which is described as tumultuous, volatile and turbulent. These specific features, qualities and characteristics constitute the core of the innate need for an integrated approach that requires and depends on the cooperation and coordination of specific functional competencies. This book employs a systemic approach that accommodates the integration of specialized departmental capabilities as a fundamental prerequisite and a cornerstone for the successful navigation of high-tech organizations in their extremely competitive environments. It provides a solid and extant context of compact and consistent cognitive background that is specific to the HT strategic marketing field, and a strategic tool that utilizes, relies and is built on the turbulent environment of HT rather than just overlooking, avoiding or ignoring it, and that assumes a proactive point of view, capitalizing on characteristics specific to this field, through the provision of a strategic managerial and marketing model that is overlaid onto a reliably assessed foundation of dynamic qualities, with a long-term orientation and scope, albeit one that would be easy to apply and which will generate immediate results.
Author: Morone
Publisher:
ISBN: 9780071033862
Category :
Languages : en
Pages : 280
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Book Description
Why are so many U.S. firms performing poorly in high-technology industries like consumer electronics & semiconductors? Why are they being outperformed in the fast-growing, dynamic, short-cycle-time industries that they themselves pioneered? Why are some firms-foreign & domestic-better than others at competing through technology? And what can governments do to promote industrial competitiveness? Joseph Monroe argues that the answers to these questions can be found in the practices & behavior of general management. Monroe's investigation into the role of general management in building competitive advantage on the basis of technology highlights three U.S. successes in high-tech markets. GE Medical Systems, Motorola Communications, & Corning are among a small number of U.S. businesses that have built global leadership in precisely the kinds of high-tech markets in which many U.S. firms have been outperformed by their Japanese counterparts. Monroe explores the managerial strategies, practices, & philosophies behind their success, & how these influenced, & were influenced by, technology development. His conclusion that successful firms are often those whose corporate strategies are shaped by technology opportunities is striking in its divergence from the conventional wisdom about American managerial practice & the role that government can play in promoting high-technology strength.
Author: José Miguel López-Higuera
Publisher: SPIE Press
ISBN: 0819471801
Category : Industrial engineering
Languages : en
Pages : 290
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Book Description
This book provides actual entrepreneurial stories giving insight into the pitfalls and successes one might find in starting or even continuing with a small high-tech business. Insights into innovative, speculative, and (largely) successful new ventures, as experienced by those who went through the process, are complemented by comments and observations from others in the field including researchers, economists, investors, regional development agencies, technology transfer organizations, and universities.The book is recommended to entrepreneurs in all high technology disciplines and in particular for students and early career professionals. It can be also useful for undergraduate and postgraduate courses in entrepreneurship, which many institutions are currently introducing, and to those who are interested in how a high-tech business might develop.
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 558
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Book Description
Author: Jakki J. Mohr
Publisher: Pearson Prentice Hall
ISBN: 9780136049968
Category : Business & Economics
Languages : en
Pages : 584
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Book Description
This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
