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Author: Miko Coffey
Publisher: Packt Publishing Ltd
ISBN: 1788395492
Category : Computers
Languages : en
Pages : 447
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Book Description
Discover the best way to build, design and launch professional websites with Squarespace quickly, without needing to learn any code About This Book Discover time-saving tricks and best practices, and avoid common pitfalls while creating a website Create visually stunning Responsive Design templates for your website with Squarespace 7 Understand how to monitor, measure, and manage your website after launching it Who This Book Is For This book is ideal for anyone who wants to learn how to use the latest version of Squarespace to create a website from scratch and take it through to go-live. You don't need any prior experience with Squarespace, HTML, or CSS, or building websites in general as everything is done using Squarespace's simple, browser-based interface. What You Will Learn Develop an essential Website Toolkit that will act as reference and materials for your entire project, ensuring you stay on-target to meet your objectives Set up your Squarespace account, learn how the interface works, and select the correct template for your website's purpose and goals Create your website framework, fill it with content, and arrange your pages using Squarespace's easy drag-and-drop tools Customize your site's look and feel to match your brand, and create a stunning visual impact for your website on all types of devices, including mobiles and tablets Configure the core functions your business needs, whether connecting to social media, promoting events, showcasing your work, or selling goods and services online Learn time-saving tricks and how to avoid common pitfalls from an experienced professional with years of Squarespace experience Gain valuable insights about search engine optimization, communicating effectively online, and other e-marketing advice How to monitor, measure, and manage your website post-launch In Detail Squarespace is a web-based tool that allows non-technical people to create and manage professional-looking websites quickly, without needing to write any code. It empowers business owners to take total control of their own websites, without needing to pay someone to design or maintain it. This book covers much more than just how to use Squarespace. It covers all aspects of creating a successful business website, from developing your brand identity, to writing and structuring content to match your target audience's needs, and dozens of other other valuable tips that will help your website shine. Most importantly, you'll learn the correct steps to follow in order to ensure your project is smooth and stress-free. The book starts by helping you plan your website project and gather all the raw materials you'll need. Next, you'll set up your account and become familiar with the terminology and tools that you'll be using. Once you've learned the basics of how the Squarespace interface, templates, and different page types operate, you will create the framework of your website, ready for you to insert content and functionality. Then, once all the core elements are in place, you'll apply the aesthetic fine-tuning needed to bring your website in line with your brand. After the aesthetics have been honed and all functions tested, you will launch your website and drive traffic to it, monitor it, and improve it. Style and approach This easy-to-follow guide will teach you to build websites the easiest way in the latest version of Squarespace.
Author: Miko Coffey
Publisher: Packt Publishing Ltd
ISBN: 1788395492
Category : Computers
Languages : en
Pages : 447
Get Book
Book Description
Discover the best way to build, design and launch professional websites with Squarespace quickly, without needing to learn any code About This Book Discover time-saving tricks and best practices, and avoid common pitfalls while creating a website Create visually stunning Responsive Design templates for your website with Squarespace 7 Understand how to monitor, measure, and manage your website after launching it Who This Book Is For This book is ideal for anyone who wants to learn how to use the latest version of Squarespace to create a website from scratch and take it through to go-live. You don't need any prior experience with Squarespace, HTML, or CSS, or building websites in general as everything is done using Squarespace's simple, browser-based interface. What You Will Learn Develop an essential Website Toolkit that will act as reference and materials for your entire project, ensuring you stay on-target to meet your objectives Set up your Squarespace account, learn how the interface works, and select the correct template for your website's purpose and goals Create your website framework, fill it with content, and arrange your pages using Squarespace's easy drag-and-drop tools Customize your site's look and feel to match your brand, and create a stunning visual impact for your website on all types of devices, including mobiles and tablets Configure the core functions your business needs, whether connecting to social media, promoting events, showcasing your work, or selling goods and services online Learn time-saving tricks and how to avoid common pitfalls from an experienced professional with years of Squarespace experience Gain valuable insights about search engine optimization, communicating effectively online, and other e-marketing advice How to monitor, measure, and manage your website post-launch In Detail Squarespace is a web-based tool that allows non-technical people to create and manage professional-looking websites quickly, without needing to write any code. It empowers business owners to take total control of their own websites, without needing to pay someone to design or maintain it. This book covers much more than just how to use Squarespace. It covers all aspects of creating a successful business website, from developing your brand identity, to writing and structuring content to match your target audience's needs, and dozens of other other valuable tips that will help your website shine. Most importantly, you'll learn the correct steps to follow in order to ensure your project is smooth and stress-free. The book starts by helping you plan your website project and gather all the raw materials you'll need. Next, you'll set up your account and become familiar with the terminology and tools that you'll be using. Once you've learned the basics of how the Squarespace interface, templates, and different page types operate, you will create the framework of your website, ready for you to insert content and functionality. Then, once all the core elements are in place, you'll apply the aesthetic fine-tuning needed to bring your website in line with your brand. After the aesthetics have been honed and all functions tested, you will launch your website and drive traffic to it, monitor it, and improve it. Style and approach This easy-to-follow guide will teach you to build websites the easiest way in the latest version of Squarespace.
Author: Miko Coffey
Publisher:
ISBN: 9781788396714
Category : Computers
Languages : en
Pages : 454
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Book Description
Discover the best way to build, design and launch professional websites with Squarespace quickly, without needing to learn any codeAbout This Book* Discover time-saving tricks and best practices, and avoid common pitfalls while creating a website* Create visually stunning Responsive Design templates for your website with Squarespace 7* Understand how to monitor, measure, and manage your website after launching itWho This Book Is ForThis book is ideal for anyone who wants to learn how to use the latest version of Squarespace to create a website from scratch and take it through to go-live. You don't need any prior experience with Squarespace, HTML, or CSS, or building websites in general as everything is done using Squarespace's simple, browser-based interface.What You Will Learn* Develop an essential Website Toolkit that will act as reference and materials for your entire project, ensuring you stay on-target to meet your objectives* Set up your Squarespace account, learn how the interface works, and select the correct template for your website's purpose and goals* Create your website framework, fill it with content, and arrange your pages using Squarespace's easy drag-and-drop tools* Customize your site's look and feel to match your brand, and create a stunning visual impact for your website on all types of devices, including mobiles and tablets* Configure the core functions your business needs, whether connecting to social media, promoting events, showcasing your work, or selling goods and services online* Learn time-saving tricks and how to avoid common pitfalls from an experienced professional with years of Squarespace experience* Gain valuable insights about search engine optimization, communicating effectively online, and other e-marketing advice* How to monitor, measure, and manage your website post-launchIn DetailSquarespace is a web-based tool that allows non-technical people to create and manage professional-looking websites quickly, without needing to write any code. It empowers business owners to take total control of their own websites, without needing to pay someone to design or maintain it.This book covers much more than just how to use Squarespace. It covers all aspects of creating a successful business website, from developing your brand identity, to writing and structuring content to match your target audience's needs, and dozens of other other valuable tips that will help your website shine. Most importantly, you'll learn the correct steps to follow in order to ensure your project is smooth and stress-free.The book starts by helping you plan your website project and gather all the raw materials you'll need. Next, you'll set up your account and become familiar with the terminology and tools that you'll be using. Once you've learned the basics of how the Squarespace interface, templates, and different page types operate, you will create the framework of your website, ready for you to insert content and functionality. Then, once all the core elements are in place, you'll apply the aesthetic fine-tuning needed to bring your website in line with your brand. After the aesthetics have been honed and all functions tested, you will launch your website and drive traffic to it, monitor it, and improve it.Style and approachThis easy-to-follow guide will teach you to build websites the easiest way in the latest version of Squarespace.
Author: Kelsey Gilbert Kreiling
Publisher: Packt Publishing Ltd
ISBN: 1801818797
Category : Computers
Languages : en
Pages : 354
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Book Description
Uncover expert insights, practical tools, and a library of resources, including everything you need to build design-focused websites with rich user experience—from signup to launch Purchase of the print or Kindle book includes a free PDF eBook Key Features Discover professional insights as you get hands-on with designing a custom website on Squarespace 7.1 and Fluid Engine Launch a website on your domain with features like commerce, member areas, blogging, and scheduling Grow your audience with a mobile-optimized website you can own, edit, and update Book Description You may have heard about Squarespace and even started a trial site, but launching it can be a real challenge for new users. While the basic features look simple enough, shaping Squarespace to fit your business needs requires expert help. That's where author and Squarespace expert Kelsey Gilbert Kreiling can help. Squarespace from Signup to Launch is a comprehensive resource for customizing the most design-focused and user-friendly website builder in the no-code world. Enriched with insights and resources from Squarespace experts such as Christy Price, Will Myers, David Iskander, Kristine Neil, Kathryn Joachim, Beatriz Caraballo, Justin Mabee, Shelly Morse, and more, this book goes beyond a technical manual. It prepares you to build a website, explains the foundational knowledge behind Squarespace 7.1 and Fluid Engine, and fosters a professional designer's mindset. Throughout the book, you'll learn how to build forms, use content blocks, optimize websites for mobile, build an online store, and become proficient in Squarespace's built-in SEO, marketing, and analytics tools. By the end of this Squarespace book, you'll have the confidence to build professional websites with a developer's technical knowledge, project organization, and design intuition. You won't just launch your site; you'll be proud to share it with the world. What you will learn Build a website on Squarespace, step by step, with expert insights and practical tips Plan your site content with an easy-to-understand outline Source and create the visual elements necessary to achieve a professional website Go beyond pre-set templates by creating a polished design from navigation to footer Integrate custom code to enhance both the design and functionality of your project Optimize your website for mobile viewing and search engine visibility Implement effective marketing strategies to promote your site and grow your audience after its launch Who this book is for If you are interested in building a website on the Squarespace platform, using its newest version 7.1 and Fluid Engine, this book is for you. Whether you're a brand designer with little or no code experience, an entrepreneur seeking full ownership and usability of a website, or a website designer versed in other platforms looking to expand your skill set to other platforms, this comprehensive go-to guide covers everything you need. No matter your entry point, this book will offer an understanding of the why and how of Squarespace.
Author: Kris Black
Publisher: John Wiley & Sons
ISBN: 1118575431
Category : Computers
Languages : en
Pages : 398
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Book Description
Build your own blog, website, or portfolio with Squarespace Squarespace lets you create visually rich web pages with any configuration of text, images, or blocks you wish, just by dragging and dropping. Even if you've been using earlier versions of Squarespace, the features in version 6 will amaze you - and bring you straight to this must-have guide for practical information! If you're a do-it-yourself website builder, get up to speed fast on all the next-generation Squarespace tools, including cool new features for mobile sites, SEO, social networks, and more. Brings you up to speed on Squarespace 6 and its revolutionary LayoutEngine tool for building visually-rich web pages Deciphers the very latest features for page-building in today's markets, including mobile, social media, and using SEO Delves into using auto-publish for social networks, using built-in mobile websites, syncing with social networks, gathering real-time statistics, managing your site from your smartphone or mobile device, and much more Covers the essentials, such as using templates, drag-and-drop image uploads, image-editing with Aviary, and using Page Builder to create, share, and reblog content Build awesome, professional websites for your business in no time with Squarespace 6 For Dummies.
Author: Sarah Martin
Publisher: Apress
ISBN: 1484229371
Category : Computers
Languages : en
Pages : 280
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Book Description
Utilize the power of Squarespace to create custom professional websites. Learn the principles and tools used by Squarespace’s most successful web professionals to take your skills to the next level. Beginning with an overview of the Squarespace interface and template selection guidelines, this book shows you how the key web languages work together within Squarespace. You'll also see how to use the Custom CSS Editor, Code Injections, and Code Blocks to customize Squarespace templates and how the Style Editor selections affect the template's structure. Learn the accommodations that must be made in JavaScript for the customizations to work correctly in AJAX-based templates. Finally, discover what Developer Mode is, how to use it, and when to use it. The Definitive Guide to Squarespace is the only book you need to get up and running with Squarespace web development. What You'll Learn Choose the right selectors for your CSS or JavaScript customization. Understand what AJAX is and how it impacts the templates that use it. Explore the structure of Squarespace templates Who This Book Is For Web designers, developers, digital marketers, and advanced personal-use users
Author: The Staff of Entrepreneur Media, Inc.
Publisher: Entrepreneur Press
ISBN: 1613084145
Category : Business & Economics
Languages : en
Pages : 986
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Book Description
Set up your business for success with the perfect shot. The experts at Entrepreneur provide a two-part guide to success. First, learn how to turn your talent for snapping great pictures into a lucrative business. Then, master the fundamentals of business startup including defining your business structure, funding, staffing, and more. This kit includes: Essential industry and business-specific startup steps with worksheets, calculators, checklists, and more Entrepreneur magazine’s Start Your Own Business, a guide to starting any business and surviving the first three years and beyond Interviews and advice from successful entrepreneurs in the industry Worksheets, brainstorming sections, and checklists Entrepreneur’s Startup Resource Kit (downloadable) MORE ABOUT ENTREPRENEUR’S STARTUP RESOURCE KIT Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents, and more—all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter, and letters covering all aspects of sales operations to help you make the sale and generate new customers and huge profits.
Author: The Staff of Entrepreneur Media, Inc.
Publisher: Entrepreneur Press
ISBN: 1613084064
Category : Business & Economics
Languages : en
Pages : 958
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Book Description
Set up your business for success with the perfect shot. The experts at Entrepreneur provide a two-part guide to success. First, learn how to take your writing career into your own hands as a professional freelance writer. Then, master the fundamentals of business startup including defining your business structure, funding, staffing, and more. This kit includes: Essential industry and business-specific startup steps with worksheets, calculators, checklists, and more Entrepreneur magazine’s Start Your Own Business, a guide to starting any business and surviving the first three years and beyond Interviews and advice from successful entrepreneurs in the industry Worksheets, brainstorming sections, and checklists Entrepreneur’s Startup Resource Kit (downloadable) MORE ABOUT ENTREPRENEUR’S STARTUP RESOURCE KIT Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents, and more—all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter, and letters covering all aspects of sales operations to help you make the sale and generate new customers and huge profits.
Author: Niall McKeown
Publisher: Business Expert Press
ISBN: 163157034X
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic; it’s about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use the seven principles of digital business strategy to define the direction of travel for your business in today’s digital economy.
Author: Richard C. Hanna
Publisher: Business Expert Press
ISBN: 1606499939
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including social and digital media channels, cannot duplicate or recreate the unique capabilities of email marketing. This book is for those who wish to learn more about how email marketing works, whether as students, teachers, or practitioners. The authors recap the history of email and email marketing and explain how it informs email today. They cover the fundamentals of email marketing, including types of emails, the elements of an email, email metrics, best practices for email for improving performance, list development, and the benefits of segmenting an email list. Also addressed are special topics in email strategy, including the psychology of email recipients, AB testing for optimizing email elements, integrating email with social media, and aligning email with big data sources.
Author: Ann Handley
Publisher: John Wiley & Sons
ISBN: 0470948728
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
