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Author: Simon Pont
Publisher:
ISBN: 9780749466213
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Simon Pont, Chief Strategy Officer at Vizeum, sets out to decode brand charisma, taking readers on a provocative and insightful journey through the brand and advertising strategies behind some of the world's leading companies.
Author: Simon Pont
Publisher:
ISBN: 9780749466213
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Simon Pont, Chief Strategy Officer at Vizeum, sets out to decode brand charisma, taking readers on a provocative and insightful journey through the brand and advertising strategies behind some of the world's leading companies.
Author: David Burkus
Publisher: John Wiley & Sons
ISBN: 1118611144
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth Written by David Burkus, founder of popular leadership blog LDRLB For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.
Author: Alan Rothschild
Publisher: Maker Media, Inc.
ISBN: 1457187167
Category : Antiques & Collectibles
Languages : en
Pages : 292
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Book Description
Learn about the role that patent models played in American history--and even learn to build your own replica! Patent models, working models required for US patent filings from 1790 to 1880, offer insight into--and inspiration from--a period of intense technological advancement, the Industrial Revolution. The Rothschild Patent Model Collection consists of thousands of patent models, many from the 19th century. This book features the most outstanding of these patent models, and offers deep insight into the cultural, economic, and political history of the United States. This book not only catalogs hundreds of the most compelling models from the collection, but shows you how to build your own replicas of several selected models using Lego, 3D printing, and other materials and techniques.
Author: Todd Sattersten
Publisher: "O'Reilly Media, Inc."
ISBN: 1449309011
Category : Computers
Languages : en
Pages : 43
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Book Description
The publishing industry has responded to the emergence of digital technologies with many useful and innovative products, but the business of publishing has not yet reinvented itself for this new era—old, outdated models prevail, limiting both vision and opportunity. Every Book Is a Startup provides a roadmap for publishing professionals interested in bringing a fresh, entrepreneurial approach to the business of book publishing, based on techniques proven effective in the world of tech startups. This book shows you how to apply tech industry concepts such as customer development, validated learning, and pivots to create publishing business practices that are agile, flexible, and highly profitable. Here at O'Reilly Media, we've incorporated many of these techniques into our own publishing business, including "release early, release often." With that in mind, the initial release of this project discusses two core ideas for how this new way of thinking can be applied to book publishing, and solicits your ideas about what we might include in future releases of this book. What do you want to know more about? Would a variety of case studies be helpful? Let us know! The current ebook release of Every Book Is a Startup is priced at $7.99; subsequent releases will be priced higher. Buy the current release now and you'll receive all updates at no additional cost. A print edition will be available for purchase when the book is complete.
Author: Tom Holt
Publisher: Orbit
ISBN: 0316233064
Category : Fiction
Languages : en
Pages : 429
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Book Description
A novel set in the magical offices of The Portable Door, now a majorly fantastical film starring Christoph Waltz, Sam Neill, and Miranda Otto. “Tom Holt may be the most imaginative satirist to land on our shores since Douglas Adams.” — Christopher Moore, New York Times bestselling author It touches all our lives – our triumphs and tragedies, our proudest achievements, our most traumatic disasters. Alloyed of love and fear, death and fire, and the inscrutable acts of the gods, insurance is indeed the force that binds the universe together. Hardly surprising, therefore, that Frank Carpenter, one of the foremost magical practitioners of our age, felt himself irresistibly drawn to it. Until, that is, he met Jane, a high-flying corporate heroine with an annoying habit of falling out of trees and getting killed. Repeatedly. It's not long before Frank and Jane find themselves face to face with the greatest enigma of our times: When is a door not a door? When it's a mousetrap. The J.W. Wells & Co. Series: The Portable Door In Your Dreams Earth, Air, Fire and Custard You Don't Have to Be Evil to Work Here, But It Helps The Better Mousetrap May Contain Traces of Magic Other titles from Tom Holt: Doughnut When It's A Jar The Outsorcerer's Apprentice The Good, the Bad and the Smug The Management Style of the Supreme Beings An Orc on the Wild Side Holt Writing as K. J. Parker: Sixteen Ways to Defend a Walled City How To Rule An Empire and Get Away With It A Practical Guide to Conquering the World
Author: Agatha Christie
Publisher: Samuel French
ISBN: 9780573702440
Category : Drama
Languages : en
Pages : 0
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Book Description
Melodrama; 5 male roles, 3 female roles.
Author: Ruth Kassinger
Publisher: John Wiley & Sons
ISBN: 0471429910
Category : Juvenile Nonfiction
Languages : en
Pages : 124
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Book Description
Discover the secrets behind some amazing inventions! Through observation, experimentation, and perseverance, humansthrough the ages have managed to solve a whole array of perplexingproblems. These solutions have included such incredible inventionsas the parachute, the periscope, the solar water heater, thesuspension bridge, the stethoscope, and many more. Now, with Builda Better Mousetrap in hand, you too can experience your own Eureka!moments of inspiration and sharpen your problem-solving skills aswell, while you explore the history and science behind some of theworld's most exciting inventions. With this collection of fascinating, hands-on projects you'lldiscover the answers to such intriguing questions as: Who inventedthe hovercraft? Why is there a hole in the top of a parachute? Whatis an Aerobie and why does it fly so well? And you'll be encouragedto come up with your own awesome inventions. With easy-to-followinstructions on how to make everything from a rocket, to akaleidoscope, to a bottle organ, Build a Better Mousetrap is filledwith enough exciting projects and challenges to get you started ona lifetime of invention.
Author: Alden J. Balmer
Publisher: Fox Chapel Publishing Company Incorporated
ISBN: 9781565233591
Category : Juvenile Nonfiction
Languages : en
Pages : 144
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Book Description
In this guide written by a Teacher-of-the-Year winner, your kids will learn how to construct race cars from ordinary, affordable household materials, while learning the science behind how they work, in language easy enough for a 7th grader to understand.
Author: Kevin Yee
Publisher:
ISBN: 9780977375813
Category : Disneyland (Calif.)
Languages : en
Pages : 0
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Book Description
Read one Cast Member's stories of backstage areas, fights, fires, private parties, orientation, cast events, cast romance, pranks, stupid guest tricks, mishaps, accidents, helping to create the Haunted Mansion Holiday, and working on September 11, 2001. But this is no mere listing of things that go wrong at Disneyland. For the first time, readers can experience what it's like to really work at Disneyland, from the mundane to the extravagant. The book is aimed primarily at current and former Cast Members, who will recognize so much of their experience captured in these pages. Readers who have worked at the park will be entranced all over again by the magic of working in Walt Disney's park. It's not an experience one soon forgets, and readers will find themselves inevitably drawn in as well.
Author: Alex Wellerstein
Publisher: University of Chicago Press
ISBN: 022602038X
Category : History
Languages : en
Pages : 558
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Book Description
"Nuclear weapons, since their conception, have been the subject of secrecy. In the months after the dropping of the atomic bombs on Hiroshima and Nagasaki, the American scientific establishment, the American government, and the American public all wrestled with what was called the "problem of secrecy," wondering not only whether secrecy was appropriate and effective as a means of controlling this new technology but also whether it was compatible with the country's core values. Out of a messy context of propaganda, confusion, spy scares, and the grave counsel of competing groups of scientists, what historian Alex Wellerstein calls a "new regime of secrecy" was put into place. It was unlike any other previous or since. Nuclear secrets were given their own unique legal designation in American law ("restricted data"), one that operates differently than all other forms of national security classification and exists to this day. Drawing on massive amounts of declassified files, including records released by the government for the first time at the author's request, Restricted Data is a narrative account of nuclear secrecy and the tensions and uncertainty that built as the Cold War continued. In the US, both science and democracy are pitted against nuclear secrecy, and this makes its history uniquely compelling and timely"--
