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Author: Steve Schrier
Publisher: Unbound Publishing
ISBN: 1783528796
Category : Business & Economics
Languages : en
Pages : 199
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Book Description
The Business Book Awards 2022 Finalist The world of sales is undergoing a massive change: the world is getting smaller, data is getting bigger, communication is becoming easier, and buyers are empowered like never before. Build Your Sales Tribe is a manual for navigating this change and bringing your business into the future. It is based on a fundamental tenet: if you don’t have a solid commercial approach, scaling a business is near impossible. In the Information Age, generalist salespeople for ‘simple sales’, those used by most business-to-consumer (B2C) and some business-to-business (B2B) organisations, are becoming redundant. Businesses need the right approach to more complex sales – one that has value for both the buyer and seller. This book guides the reader through setting up functions and foundations that will allow them to build a successful approach to sales and find the right salespeople for the job. It delivers advice and offers a series of practical projects on a wide range of topics from interview questions to targeting customers, pricing models to measurement, ethical approaches in selling to diversity and inclusion, negotiation techniques to account management and much, much more.
Author: Steve Schrier
Publisher: Unbound Publishing
ISBN: 1783528796
Category : Business & Economics
Languages : en
Pages : 199
Get Book
Book Description
The Business Book Awards 2022 Finalist The world of sales is undergoing a massive change: the world is getting smaller, data is getting bigger, communication is becoming easier, and buyers are empowered like never before. Build Your Sales Tribe is a manual for navigating this change and bringing your business into the future. It is based on a fundamental tenet: if you don’t have a solid commercial approach, scaling a business is near impossible. In the Information Age, generalist salespeople for ‘simple sales’, those used by most business-to-consumer (B2C) and some business-to-business (B2B) organisations, are becoming redundant. Businesses need the right approach to more complex sales – one that has value for both the buyer and seller. This book guides the reader through setting up functions and foundations that will allow them to build a successful approach to sales and find the right salespeople for the job. It delivers advice and offers a series of practical projects on a wide range of topics from interview questions to targeting customers, pricing models to measurement, ethical approaches in selling to diversity and inclusion, negotiation techniques to account management and much, much more.
Author: Susanne Currid
Publisher: Panoma Press
ISBN: 9781909623132
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
This guide to marketing for food and drink businesses explains the concept of "tribe building" and how to use it to create dynamic marketing strategies.
Author: Graham Hawkins
Publisher:
ISBN: 9781544904672
Category :
Languages : en
Pages : 276
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Book Description
B2B sales is harder than ever before. Product lifecycles are getting shorter, sales cycles are getting longer, there are more competitors entering the market, and buyers are doing most of their research online before they even call you. When you finally get the meeting, buyers only want your best price.Despite all of this, your manager keeps asking for more - more calls, more meetings, more pipeline, faster, faster, faster!You're stuck between a rock and a hard place - a more challenging sales environment than ever before on one side, and ever-increasing quotas and expectations on the other.How will you respond? Wait and see how it all unfolds? Or fight for your career and your livelihood? In The Future of the Sales Profession, sales leader Graham Hawkins shares the cold, hard truths about the new realities facing the sales profession, and how you can protect and enhance your career."The Future of the Sales Profession is a fascinating, sobering and enlightening book. If, as Graham suggests, over 20% of sales people will lose their jobs by 2020, then this book is the best survival guide you could ever hope for." - Cian McLoughlin, CEO of Trinity Perspectives"This book is a compelling and comprehensive insight into the changing nature of business in the 21st century. Sales people will all have to adapt, and Graham has articulate exactly how." - John Merakovsky, CEO SEEK Learning."Graham Hawkins has nailed the future of selling in this must-read for every sales person seeking to prosper in the age of automation and customer empowerment." - Tony J. Hughes MD of RSVPsellingGraham Hawkins is an author, speaker and the Founder of SalesTribe, the world's first career transition management company designed forB2B sales people. Businesses need access to modern sales best practices, and sales people need new opportunities. SalesTribe makes those connections.
Author: Mitch Russo
Publisher:
ISBN:
Category :
Languages : en
Pages : 210
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Book Description
In 1988, Mitch Russo had a problem. His little software company, Timeslips Corp was overwhelmed with tech support calls and he needed more revenue to expand. Almost by accident, he stumbled upon a process called "certification" which, at first, almost crashed the company but later, when refined and revised, became the foundation for growth to 8 figures.By 1991, Mitch had built a massive group of Certified Consultants that reduced tech support costs by 20%, gave his little company a national presence with over 350 offices nationwide while also evolving into his 3rd largest sales channel. Eventually, that very process that took Timeslips to its peak, was deployed by CEO friend Scott Cook for Intuit. Today, Intuit has thousands of Certified Pro-Advisors which all came from the information Mitch shared with Scott.Modernized and streamlined, Mitch Russo created a set of tools, templates, and processes that can help anyone who wants to create their own certification program accomplish that on their own. This book takes certification one step further and helps companies create a massive force of loyal, enthusiastic fans who pay for the privilege of becoming a member of your tribe and help build a bright and rewarding future working with you. See exactly how Intuit, Microsoft, Salesforce, Infusionsoft, Hubspot, and others created unstoppable brands all by using certification. Not just letting some customers buy a "certificate" The PowerTribes book explains how to build an unassailable force of nature that can carry your company long into the future, as both an alternate sales channel and as a culture-driven community! When you buy this book, use your invoice number to get a free companion course by registering at: PowerTribesBook.com
Author: Christine Comaford
Publisher: McGraw Hill Professional
ISBN: 1260108783
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
WALL STREET JOURNAL AND USA TODAY BESTSELLER Is your team thriving in a world of relentless and rapid change? From the New York Times bestselling author of SmartTribes and Rules for Renegades comes a potent set of neuroscience-based tools to empower your team in uncertain times. Whether it’s diminished sales, increased competition, or corporate restructuring, change is a natural part of doing business in today’s high-speed, information-overload, instant-response environment. But inherent in human nature is resistance to change—a basic emotional response that is well-documented by neuroscience. In this groundbreaking guide, top leadership consultant and employee engagement expert Christine Comaford shows you how to bring your tribe together to tackle any challenge head-on. Using her simple, proven strategies, you’ll be able to: * Meet the demands of changing markets, customers, and competitors * Adapt to new management, restructuring, and other corporate shakeups * Spark innovation and teamwork in the workplace—and keep it burning * Empower your people to embrace change as a new opportunity for growth Filled with case studies and all-too-familiar examples, this book will enable you to release resistance to change, build more emotionally agile teams, and mobilize the entire organization quickly and efficiently toward a clear and common goal. By training and empowering your team members to shift their emotional states—and see the positive potential of change—you can lead your tribe through any challenge and ensure success for years to come.
Author: Christine Comaford
Publisher: Penguin
ISBN: 159184648X
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Are You Scaring Your People into Mediocrity? All leaders want to outperform, outsell, and outinnovate the competition. And most teams are fully capable of doing so. The problem: we consistently say and do things that spark unconscious fears and keep our people stuck in their Critter State. This primitive fight, flight, or freeze mode distills all decision making to one question: What will keep me safest? Lying low, sucking up, procrastinating, and doing a good enough job may keep employees breathing, but it doesn’t make for vital organizations. Leaders have to get their people unstuck and fully engaged, replacing their old, limiting mental patterns with new patterns that foster optimal performance. New York Times bestselling author and applied neuroscience expert Christine Comaford knows what it takes to move people from the Critter State into the Smart State, where they have full access to their own creativity, innovation, higher consciousness, and emotional engagement. When an entire culture maintains that state, it becomes what she calls a SmartTribe. Focused. Accountable. Collaborative. Imbued with the energy and passion to solve problems and do what needs doing, again and again and again. Comaford brings to this book more than thirty years of company-building experience, combined with her expertise in behavioral modification and organizational development. She has helped hundreds of leaders navigate rapid growth, maximize performance, resolve internal conflicts, and execute turnarounds with the full support of their people. Now she shares potent yet easy-to-learn neuroscience techniques that will help you do the same. You’ll learn how to move your team forward and reach your next revenue inflection point using the five key Accelerators of the Smart State—focus, clarity, accountability, influence, and sustainability. You’ll get better at anticipating and moving through your own stuck spots and those of your people. Using her proven system, Comaford’s clients have already created hundreds of millions of dollars in new value. They’ve seen their revenues and profits increase by up to 210% annually; individuals become up to 50% more productive and 100% more accountable; marketing demand generation grow by up to 237%; new products and services created up to 48% faster; and sales close up to 50% faster. They spot changes in their markets more quickly, then pounce on them to create the future they want. Ultimately, SmartTribes will help you and your team achieve optimal performance and engagement—brilliance—and leave competitors in the dust.
Author: Tim Sanders
Publisher: Penguin
ISBN: 0698408217
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Sales genius is a team sport. As a B2B sales leader, you know that by Murphy’s Law, despite your team's best efforts, some deals will inevitably get stuck or key relationships will go sour. And too often, it's the most important ones—the last thing you need when millions of dollars are on the line. "Dealstorming" is Tim Sanders’s term for a structured, scalable, repeatable process that can break through any sales deadlock. He calls it “a Swiss Army knife for today’s toughest sales challenges.” It fixes the broken parts of the brainstorming process and reinvigorates account management for today's increasingly complicated sales environment. Dealstorming drives sales innovation by combining the wisdom and creativity of everyone who has a stake in the sale. You may think you are applying teamwork to your challenges, but don't be so sure. There's a good chance you're operating inside a sales silo, not building a truly collaborative team across your whole company. The more disciplines you bring into the process, the more unlikely (but effective!) solutions the team can come up with. Sanders explains his seven-step Dealstorming process and shows how it has helped drive results for companies as diverse as Yahoo!, CareerBuilder, Regus, and Condé Nast. You'll learn how to get the right team on board for a new dealstorm, relative to the size of the sales opportunity and its degree of difficulty. The key is adding people from non-sales areas of your company, making them collaborators early in the process. That will help them own the execution and delivery after the deal is done. The book includes real world examples from major companies like Oracle and Skillsoft, along with problem finding exercises, innovation templates, and implementation strategies you can apply to your unique situation. It's based on Sanders' many years as a sales executive and consultant, personally leading dozens of sales collaboration projects. It also features the results of interviews with nearly two hundred B2B sales leaders at companies such as LinkedIn, Altera and Novell. The strategies laid out in Dealstorming have led to a stunning 70% average closing ratio for teams across all major industries, leading to game-changing deals and long-term B2B relationships. Now you can learn how to make dealstorming work for you.
Author: Seth Godin
Publisher: Penguin
ISBN: 9781591842330
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.
Author: Pat Flynn
Publisher: Get Smart Books
ISBN: 9781949709469
Category : Brand choice
Languages : en
Pages : 0
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Book Description
"Want to create a brand that will stand the test of time? Want to build a business that will last, one made to withstand the onslaught of competition, the whims of algorithmic changes, and the unscrupulous efforts of trolls and hackers? The key isn't the best technology, the diverse revenue stream, or the biggest marketing budget. The key is people. If you want to build a business and brand that can't be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create. You need superfans"--Dust jacket flap
Author: Seth Godin
Publisher: Penguin
ISBN: 0593328973
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
From the bestselling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along. With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.
