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Author: Dr Caroline Scarles
Publisher: Ashgate Publishing, Ltd.
ISBN: 1472401840
Category : Social Science
Languages : en
Pages : 442
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Book Description
Traditionally, tourism media has referred to the image of destinations constructed through media texts such as brochures and postcards, with increasing attention towards other mediascapes such as films and television. Yet, with prolific advancements in technologies of media communication, such traditional formats have experienced a shift in the productive and consumptive practices through which they come into being. The possibilities of production and subsequent consumption are unequivocally changing the ways in which tourists imagine, understand and engage with destinations. This book therefore explores the role of tourism media and mediating practices in the development of non-linear processes of communication and understanding as both producers and consumers come together to negotiate the tourist experience. In varying ways it examines the emergent relationships and connections between media practices and tourism practices, everyday experiences and encounters of place. Collectively, the authors in this book address a range of media and technologies from brochures, television, video and film to mediated virtual spaces, such as e-brochures, Internet cultures, social networks, and Google Earth. In doing so, the book highlights the continued significance of media in tourism contexts; recognising both traditional and newer technologies, and the non-linear, continuous cycle of mediated representations and experiences.
Author: Helmut Kipphan
Publisher: Springer
ISBN: 3540299009
Category : Technology & Engineering
Languages : en
Pages : 1221
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Book Description
Printers nowadays are having to learn new technologies if they are to remain competitive. This innovative, practical manual is specifically designed to cater to these training demands. Written by an expert in the field, the Handbook is unique in covering the entire spectrum of modern print media production. Despite its comprehensive treatment, it remains an easy-to-use, single-volume reference, with all the information clearly structured and readily retrievable. The author covers both traditional as well as computer-aided technologies in all stages of production, as well as electronic media and multimedia. He also deals with training, research, strategies and trends, showing readers how to implement the latest methods. With 1,200 pages, containing 1,500 illustrations - over half in colour - the Handbook conveys the current state of technology together with its specific terminology. The accompanying CD-ROM includes the entire manual in fully searchable form, plus additional software tools. Invaluable information for both beginners and "old hands" in printing works, publishing houses, trade associations, the graphics industry, and their suppliers.
Author: Dr Caroline Scarles
Publisher: Ashgate Publishing, Ltd.
ISBN: 1472401840
Category : Social Science
Languages : en
Pages : 442
Get Book Here
Book Description
Traditionally, tourism media has referred to the image of destinations constructed through media texts such as brochures and postcards, with increasing attention towards other mediascapes such as films and television. Yet, with prolific advancements in technologies of media communication, such traditional formats have experienced a shift in the productive and consumptive practices through which they come into being. The possibilities of production and subsequent consumption are unequivocally changing the ways in which tourists imagine, understand and engage with destinations. This book therefore explores the role of tourism media and mediating practices in the development of non-linear processes of communication and understanding as both producers and consumers come together to negotiate the tourist experience. In varying ways it examines the emergent relationships and connections between media practices and tourism practices, everyday experiences and encounters of place. Collectively, the authors in this book address a range of media and technologies from brochures, television, video and film to mediated virtual spaces, such as e-brochures, Internet cultures, social networks, and Google Earth. In doing so, the book highlights the continued significance of media in tourism contexts; recognising both traditional and newer technologies, and the non-linear, continuous cycle of mediated representations and experiences.
Author: Sean Adams
Publisher: Rockport Publishers
ISBN: 1610580885
Category : Design
Languages : en
Pages : 224
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Book Description
DIVMasters of Design: Corporate Brochures profiles 20 current design leaders. This book features the best corporate designers—thosewho create award-winning annual reports, internal communications, and corporate brochures. These are often the most challenging projects to design because of the sheer amount of information that is required as part of the assignment. Featured design firms include Cahan & Asssociates, VSA Partners, Blok Design, and 3 Deep Design. The principal creatives at these firms share their insight and experience on creating successful designs for major corporations. /div
Author: Dave Holston
Publisher: Simon and Schuster
ISBN: 1440339058
Category : Design
Languages : en
Pages : 224
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Book Description
A guide to strategic communication for stronger brands! Powerful brands succeed because of the quality of the long-term relationships they establish with customers and stakeholders. At their foundation, these relationships are built upon consistent and meaningful strategic communications. These communications are developed around a framework that defines business goals, considers the audience's needs, surveys the competitive environment, identifies a unique value proposition and establishes a metric for success. Strategic communications are also integrated, bringing together marketing, public relations and internal communications. They are accountable through measurement, and they are accountable to their stakeholders, the various publics and their customers. In this book, author David Holston takes the daunting task of smart communication and makes it manageable in just four steps. Holston has worked in the areas of marketing, advertising, communication planning, design management and public affairs for leading organizations for the past 25 years. He is also a national speaker and the author of two additional books, The Strategic Designer: Tools and Techniques for Managing the Design Process and Design for Online Engagement: SEO, Content and Design Optimization for Editors and Designers. This indispensable guide provides you with a process for developing visual strategic communications that are sure to help your brands succeed.
Author: Ronald D. Smith
Publisher: Routledge
ISBN: 113563338X
Category : Business & Economics
Languages : en
Pages : 481
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Book Description
Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various types of public relations writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere - from the standard news release to electronic mail and other opportunities using a variety of technologies and media. Updated to reflect the current technologies and practices of today’s PR professional, the contents of this third edition: addresses principles of effective writing useful in all disciplines focuses on news as the bridge an organization builds to its various publics overviews a variety of writing formats and environments that provide an internal or controlled approach. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this text concludes with a presentation of the variety of PR writing styles and approaches that form an integrated communication package. In its current, comprehensive and accessible approach, Becoming a Public Relations Writer will be an invaluable resource for future and current public relations practitioners.
Author: Muzaffer Uysal
Publisher: Psychology Press
ISBN: 1560245808
Category : Electronic books
Languages : en
Pages : 265
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Book Description
Available on Hospitality and Tourism Complete Publications via EBSCOHOST via internet. A password may be needed off campus.
Author: Daniël Janssen
Publisher: John Benjamins Publishing
ISBN: 9789027232014
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
Annotation Government documents--forms, brochures, letters, and policy papers--that are difficult to understand create problems both for the public they're intended to help and for government agencies. In this collection, researchers from five universities in the Netherlands survey recurring problems in government documents and offer possible solutions. The contributors are linguists, document designers, and other communication experts who have studied public documents both empirically and from a design point of view. Though the subject is Dutch documents, the text is in English, and the work may be of interest to those investigating government communication in other nations as well as those who produce similar documents in the private sector. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Author: Jillur Rahaman Paul
Publisher:
ISBN:
Category : AIDS (Disease)
Languages : en
Pages : 136
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Book Description
Articles with reference a study covering the people of Rājshāhi city in Bangladesh.
Author: Wilson Harvey
Publisher: Rockport Publishers
ISBN: 1610601602
Category : Design
Languages : en
Pages : 208
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Book Description
Clients the world over turn to graphic designers to help them create standout brochures. Each brochure is critical, and landing a contract is highly competitive, so it is not surprising that designers are always searching for inspiration to execute a brochure with perfection. This paperback version of RockportÆs best-selling Best of Brochure Design series delivers on its promises. The Best of Brochure Design 7 features an extraordinary collection of work from top designers around the world, including Blok Design, Cahan & Associates, Hand Made Group, Pentagram SF, Pinkhaus, Radley Yeldar, Sagmeister Inc., and many, many more. This book provides a wealth of ideas for designing all kinds of brochures, from corporate and product literature to annual reports, direct marketing, and new media. Whether youÆre going for a highly conceptual presentation, a cool and sophisticated feel, or a classic execution, this book is the go-to resource for high-quality brochure design at its very best.
Author: Goretti Faya Ornia
Publisher: Cambridge Scholars Publishing
ISBN: 1443888737
Category : Language Arts & Disciplines
Languages : en
Pages : 220
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Book Description
This book studies the text genre of medical brochures in the United Kingdom and Spain for two main reasons: firstly, to determine the features that these texts present in each country, and, secondly, to check if medical brochures published in Spain and translated from Spanish into English include all relevant features typical of original English texts. It begins by defining the terms ‘genre’, ‘class’ and ‘type’ and relating them to ‘medical brochures’. After referring to ‘text type’, a related term is explained: ‘text typology’. This leads to the discussion of several specialised typologies and the presentation of a new proposal of typology, in which the position of the genre of medical brochures is determined. In order to perform a contrastive study of medical brochures in English and in Spanish, the book defines what constitutes a ‘linguistic corpus’, comments on different types of corpora, and presents its own version of classification in which the corpus used for the study is located. Finally, the results obtained from the contrastive analysis are presented and analysed: the features observed in the original brochures (English and Spanish) are shown, and the results are contrasted with those found in the translated brochures.
