Diversity in Advertising PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Diversity in Advertising PDF full book. Access full book title Diversity in Advertising by Jerome D. Williams. Download full books in PDF and EPUB format.
Author: Jerome D. Williams
Publisher: Psychology Press
ISBN: 1135617562
Category : Business & Economics
Languages : en
Pages : 472
Get Book Here
Book Description
This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different. This volume provides a vast array of information for academics and practitioners seeking to better understand how individual characteristics impact on the sending, receiving, and processing of communication efforts. It highlights past and current knowledge on diversity in advertising, important questions that have not been addressed satisfactorily in this area, and how current theories can be used to construct better communication plans and message content. The various chapters draw upon existing literature from the fields of psychology, marketing, and related disciplines to amplify understanding and insight into developing effective advertising approaches to reach diverse audiences. This book will contribute to the understanding of the diversity of people, the changing landscape of the U.S., and the need for a more inclusive society.
Author: Jerome D. Williams
Publisher: Psychology Press
ISBN: 1135617562
Category : Business & Economics
Languages : en
Pages : 472
Get Book Here
Book Description
This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different. This volume provides a vast array of information for academics and practitioners seeking to better understand how individual characteristics impact on the sending, receiving, and processing of communication efforts. It highlights past and current knowledge on diversity in advertising, important questions that have not been addressed satisfactorily in this area, and how current theories can be used to construct better communication plans and message content. The various chapters draw upon existing literature from the fields of psychology, marketing, and related disciplines to amplify understanding and insight into developing effective advertising approaches to reach diverse audiences. This book will contribute to the understanding of the diversity of people, the changing landscape of the U.S., and the need for a more inclusive society.
Author: Erin C. Heil
Publisher: Carolina Academic Press LLC
ISBN: 9781531009298
Category : Human trafficking
Languages : en
Pages : 358
Get Book Here
Book Description
"This book is an edited reader that not only discusses the myriad of types of human trafficking (e.g. sex trafficking, labor trafficking, adoption, child soldiers, organ trafficking, servile marriage...) but also the diversity of victims' identities and the relationship to heightened trafficking risk (e.g. race, ethnicity, socioeconomic status, age, sex, sexual orientation, gender identity...). The book emphasizes the multiple types of human trafficking and exploitation evident worldwide, with a particular emphasis on identity-based vulnerabilities and those otherwise marginalized in the research literature. The public discourse associated with human trafficking has led the general public to believe that human trafficking is synonymous with sex trafficking. Although this is the most identified form of human trafficking, it is not the only practice of traffickers. This edited reader reveals the complexity of human trafficking, and lays the groundwork for a shift in the global understanding and policies associated with human trafficking. It brings together experts from multi-disciplinary perspectives and backgrounds to discuss the various types of human trafficking as well as the myriad of victim identities and related vulnerabilities"--
Author: Rafe Sagarin
Publisher: Island Press
ISBN: 9781597268264
Category : Nature
Languages : en
Pages : 314
Get Book Here
Book Description
The need to understand and address large-scale environmental problems that are difficult to study in controlled environments—issues ranging from climate change to overfishing to invasive species—is driving the field of ecology in new and important directions. Observation and Ecology documents that transformation, exploring how scientists and researchers are expanding their methodological toolbox to incorporate an array of new and reexamined observational approaches—from traditional ecological knowledge to animal-borne sensors to genomic and remote-sensing technologies—to track, study, and understand current environmental problems and their implications. The authors paint a clear picture of what observational approaches to ecology are and where they fit in the context of ecological science. They consider the full range of observational abilities we have available to us and explore the challenges and practical difficulties of using a primarily observational approach to achieve scientific understanding. They also show how observations can be a bridge from ecological science to education, environmental policy, and resource management. Observations in ecology can play a key role in understanding our changing planet and the consequences of human activities on ecological processes. This book will serve as an important resource for future scientists and conservation leaders who are seeking a more holistic and applicable approach to ecological science.
Author: Jason A. Scharfman
Publisher: John Wiley & Sons
ISBN: 1118237471
Category : Business & Economics
Languages : en
Pages : 405
Get Book Here
Book Description
A step-by-step guide to develop a flexible comprehensive operational due diligence program for private equity and real estate funds Addressing the unique aspects and challenges associated with performing operational due diligence review of both private equity and real estate asset classes, this essential guide provides readers with the tools to develop a flexible comprehensive operational due diligence program for private equity and real estate. It includes techniques for analyzing fund legal documents and financial statements, as well as methods for evaluating operational risks concerning valuation methodologies, pricing documentation and illiquidity concerns. Covers topics including fund legal documents and financial statement analysis techniques Includes case studies in operational fraud Companion website includes sample checklists, templates, spreadsheets, and links to laws and regulations referenced in the book Equips investors with the tools to evaluate liquidity, valuation, and documentation Also by Jason Scharfman: Hedge Fund Operational Due Diligence: Understanding the Risks Filled with case studies, this book is required reading for private equity and real estate investors, as well as fund managers and service providers, for performing due diligence on the noninvestment risks associated with private equity and real estate funds.
Author: Bryan D. Jones
Publisher: University of Chicago Press
ISBN: 022662594X
Category : Political Science
Languages : en
Pages : 323
Get Book Here
Book Description
Beginning in the late 1950s and continuing through the 1970s, the United States experienced a vast expansion in national policy making. During this period, the federal government extended its scope into policy arenas previously left to civil society or state and local governments. With The Great Broadening, Bryan D. Jones, Sean M. Theriault, and Michelle Whyman examine in detail the causes, internal dynamics, and consequences of this extended burst of activity. They argue that the broadening of government responsibilities into new policy areas such as health care, civil rights, and gender issues and the increasing depth of existing government programs explain many of the changes in America politics since the 1970s. Increasing government attention to particular issues was motivated by activist groups. In turn, the beneficiaries of the government policies that resulted became supporters of the government’s activity, leading to the broad acceptance of its role. This broadening and deepening of government, however, produced a reaction as groups critical of its activities organized to resist and roll back its growth.
Author: Lewis Deschler
Publisher:
ISBN:
Category : Parliamentary practice
Languages : en
Pages : 1046
Get Book Here
Book Description
Author: Nélia Amado
Publisher: Springer
ISBN: 3319998617
Category : Education
Languages : en
Pages : 573
Get Book Here
Book Description
The innovative volume seeks to broaden the scope of research on mathematical problem solving in different educational environments. It brings together contributions not only from leading researchers, but also highlights collaborations with younger researchers to broadly explore mathematical problem-solving across many fields: mathematics education, psychology of education, technology education, mathematics popularization, and more. The volume’s three major themes—technology, creativity, and affect—represent key issues that are crucially embedded in the activity of problem solving in mathematics teaching and learning, both within the school setting and beyond the school. Through the book’s new pedagogical perspectives on these themes, it advances the field of research towards a more comprehensive approach on mathematical problem solving. Broadening the Scope of Research on Mathematical Problem Solving will prove to be a valuable resource for researchers and teachers interested in mathematical problem solving, as well as researchers and teachers interested in technology, creativity, and affect.
Author:
Publisher:
ISBN:
Category : Military history
Languages : en
Pages : 244
Get Book Here
Book Description
Author: Aviezer Tucker
Publisher: Cambridge University Press
ISBN: 1139452258
Category : Philosophy
Languages : en
Pages : 303
Get Book Here
Book Description
How do historians, comparative linguists, biblical and textual critics and evolutionary biologists establish beliefs about the past? How do they know the past? This book presents a philosophical analysis of the disciplines that offer scientific knowledge of the past. Using the analytic tools of contemporary epistemology and philosophy of science the book covers such topics as evidence, theory, methodology, explanation, determination and underdetermination, coincidence, contingency and counterfactuals in historiography. Aviezer Tucker's central claim is that historiography as a scientific discipline should be thought of as an effort to explain the evidence of past events. He also emphasizes the similarity between historiographic methodology to Darwinian evolutionary biology. This is an important, fresh approach to historiography and will be read by philosophers, historians and social scientists interested in the methodological foundations of their disciplines.
Author: Brad Roberts
Publisher: MIT Press
ISBN: 9780262680899
Category : Business & Economics
Languages : en
Pages : 452
Get Book Here
Book Description
Comprises a collection of articles originally published in "The Washington Quarterly" between 1990 and 1996. Articles are grouped under the following themes: The Global Economy of the 1990s; The USA Competitiveness Debate; New Directions of Trade and Investment; The New Regional Dimension; The Global Power of Financial Markets; and The Governance Agenda. Covers mainly the 1990s.
