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Author: Jerome D. Williams
Publisher: Psychology Press
ISBN: 1135617562
Category : Business & Economics
Languages : en
Pages : 472
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Book Description
This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different. This volume provides a vast array of information for academics and practitioners seeking to better understand how individual characteristics impact on the sending, receiving, and processing of communication efforts. It highlights past and current knowledge on diversity in advertising, important questions that have not been addressed satisfactorily in this area, and how current theories can be used to construct better communication plans and message content. The various chapters draw upon existing literature from the fields of psychology, marketing, and related disciplines to amplify understanding and insight into developing effective advertising approaches to reach diverse audiences. This book will contribute to the understanding of the diversity of people, the changing landscape of the U.S., and the need for a more inclusive society.
Author: Jerome D. Williams
Publisher: Psychology Press
ISBN: 1135617562
Category : Business & Economics
Languages : en
Pages : 472
Get Book Here
Book Description
This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different. This volume provides a vast array of information for academics and practitioners seeking to better understand how individual characteristics impact on the sending, receiving, and processing of communication efforts. It highlights past and current knowledge on diversity in advertising, important questions that have not been addressed satisfactorily in this area, and how current theories can be used to construct better communication plans and message content. The various chapters draw upon existing literature from the fields of psychology, marketing, and related disciplines to amplify understanding and insight into developing effective advertising approaches to reach diverse audiences. This book will contribute to the understanding of the diversity of people, the changing landscape of the U.S., and the need for a more inclusive society.
Author: Erin C. Heil
Publisher: Carolina Academic Press LLC
ISBN: 9781531009298
Category : Human trafficking
Languages : en
Pages : 358
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Book Description
"This book is an edited reader that not only discusses the myriad of types of human trafficking (e.g. sex trafficking, labor trafficking, adoption, child soldiers, organ trafficking, servile marriage...) but also the diversity of victims' identities and the relationship to heightened trafficking risk (e.g. race, ethnicity, socioeconomic status, age, sex, sexual orientation, gender identity...). The book emphasizes the multiple types of human trafficking and exploitation evident worldwide, with a particular emphasis on identity-based vulnerabilities and those otherwise marginalized in the research literature. The public discourse associated with human trafficking has led the general public to believe that human trafficking is synonymous with sex trafficking. Although this is the most identified form of human trafficking, it is not the only practice of traffickers. This edited reader reveals the complexity of human trafficking, and lays the groundwork for a shift in the global understanding and policies associated with human trafficking. It brings together experts from multi-disciplinary perspectives and backgrounds to discuss the various types of human trafficking as well as the myriad of victim identities and related vulnerabilities"--
Author: Rafe Sagarin
Publisher: Island Press
ISBN: 1610912306
Category : Science
Languages : en
Pages : 230
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Book Description
The need to understand and address large-scale environmental problems that are difficult to study in controlled environments—issues ranging from climate change to overfishing to invasive species—is driving the field of ecology in new and important directions. Observation and Ecology documents that transformation, exploring how scientists and researchers are expanding their methodological toolbox to incorporate an array of new and reexamined observational approaches—from traditional ecological knowledge to animal-borne sensors to genomic and remote-sensing technologies—to track, study, and understand current environmental problems and their implications. The authors paint a clear picture of what observational approaches to ecology are and where they fit in the context of ecological science. They consider the full range of observational abilities we have available to us and explore the challenges and practical difficulties of using a primarily observational approach to achieve scientific understanding. They also show how observations can be a bridge from ecological science to education, environmental policy, and resource management. Observations in ecology can play a key role in understanding our changing planet and the consequences of human activities on ecological processes. This book will serve as an important resource for future scientists and conservation leaders who are seeking a more holistic and applicable approach to ecological science.
Author: National Institute of Dental Research (U. S.)
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Csilla Weninger
Publisher: Routledge
ISBN: 1351839896
Category : Education
Languages : en
Pages : 193
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Book Description
The narrowing of English language education curriculum in many contexts has negatively impacted classroom teaching and learning. High-stakes standardized testing, scripted curricula, and the commodification of English have converged to challenge socially meaningful classroom literacy instruction that promotes holistic development. Although in different ways, these factors have shaped the teaching of English as both first and second language. How can English educators respond? This book argues that the first step is to take account of the broader policy, political and cultural landscape and to identify the key constraints affecting teachers, students and parents. These will set the broad parameters for developing local pedagogic approaches, while still recognizing the constraints that actively push against them. Using Singapore English language teaching as a case study, this book illustrates how this process can unfold, and how media literacy principles were vernacularized to design English classroom pedagogies that stretched the bounds of what is acceptable and possible in the local context.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 284
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Book Description
Author: Jerome D. Williams
Publisher: Psychology Press
ISBN: 1135617554
Category : Business & Economics
Languages : en
Pages : 483
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Book Description
This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different. This volume provides a vast array of information for academics and practitioners seeking to better understand how individual characteristics impact on the sending, receiving, and processing of communication efforts. It highlights past and current knowledge on diversity in advertising, important questions that have not been addressed satisfactorily in this area, and how current theories can be used to construct better communication plans and message content. The various chapters draw upon existing literature from the fields of psychology, marketing, and related disciplines to amplify understanding and insight into developing effective advertising approaches to reach diverse audiences. This book will contribute to the understanding of the diversity of people, the changing landscape of the U.S., and the need for a more inclusive society.
Author: Peterson
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Nélia Amado
Publisher: Springer
ISBN: 3319998617
Category : Education
Languages : en
Pages : 573
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Book Description
The innovative volume seeks to broaden the scope of research on mathematical problem solving in different educational environments. It brings together contributions not only from leading researchers, but also highlights collaborations with younger researchers to broadly explore mathematical problem-solving across many fields: mathematics education, psychology of education, technology education, mathematics popularization, and more. The volume’s three major themes—technology, creativity, and affect—represent key issues that are crucially embedded in the activity of problem solving in mathematics teaching and learning, both within the school setting and beyond the school. Through the book’s new pedagogical perspectives on these themes, it advances the field of research towards a more comprehensive approach on mathematical problem solving. Broadening the Scope of Research on Mathematical Problem Solving will prove to be a valuable resource for researchers and teachers interested in mathematical problem solving, as well as researchers and teachers interested in technology, creativity, and affect.
Author:
Publisher:
ISBN:
Category : College student newspapers and periodicals
Languages : en
Pages : 292
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Book Description
