British Television Advertising PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download British Television Advertising PDF full book. Access full book title British Television Advertising by Renée Dickason. Download full books in PDF and EPUB format.
Author: Renée Dickason
Publisher: Indiana University Press
ISBN: 9781860205712
Category : Art
Languages : en
Pages : 202
Get Book Here
Book Description
Since television in the UK began, advertisements have come to be acceptable to the viewer and to be considered, by some, as a bastion of "Britishness" in a world of increasing media globalization. This study examines the question of television advertising as an expression of cultural identity.
Author: Renée Dickason
Publisher: Indiana University Press
ISBN: 9781860205712
Category : Art
Languages : en
Pages : 202
Get Book Here
Book Description
Since television in the UK began, advertisements have come to be acceptable to the viewer and to be considered, by some, as a bastion of "Britishness" in a world of increasing media globalization. This study examines the question of television advertising as an expression of cultural identity.
Author: Brian Henry
Publisher: Vintage
ISBN:
Category : Business & Economics
Languages : en
Pages : 560
Get Book Here
Book Description
Author: Ruth McElroy
Publisher: Springer
ISBN: 1137578750
Category : Performing Arts
Languages : en
Pages : 176
Get Book Here
Book Description
This book presents a compelling case for a paradigmatic shift in the analysis of television drama production that recentres questions of power, control and sustainability. Television drama production has become an increasingly lucrative global export business as drama as a form enjoys increased prestige. However, this book argues that the growing emphasis on international markets and global players such as Netflix and Amazon Prime neglects the realities of commissioning and making television drama in specific national and regional contexts. Drawing on extensive empirical research, Producing British Television Drama demonstrates the centrality of public service broadcasters in serving audiences and sustaining the commercial independent sector in a digital age. It attends closely to three elements—the role of place in the production of content; the experiences of those working in the sector; and the interventions from cultural intermediaries in articulating and ascribing value to television drama. With chapters examining the evolution of British TV drama, as well as what might be in store in its future, this book offers invaluable insights into the UK as a major supplier of and market for television drama.
Author: Burton Paulu
Publisher: U of Minnesota Press
ISBN: 1452909555
Category : Radio broadcasting
Languages : en
Pages : 262
Get Book Here
Book Description
Author: Richard Farmer
Publisher: Edinburgh University Press
ISBN: 1474423132
Category : Electronic books
Languages : en
Pages : 416
Get Book Here
Book Description
Making substantial use of new and underexplored archive resources that provide a wealth of information and insight on the period in question, this book offers a fresh perspective on the major resurgence of creativity and international appeal experienced by British cinema in the 1960s
Author: Steven McKevitt
Publisher: Oxford University Press
ISBN: 0192554778
Category : Business & Economics
Languages : en
Pages : 313
Get Book Here
Book Description
At the end of the twentieth century, Britain was a consumer society. Commerce, intoxicating and addictive, had almost entirely colonized modern life. People were immersed in, and ultimately defined by, promotional culture. The things they consumed had overtaken class, religion, geography, or occupation as the primary form of self-identity and self-expression. For much of the twentieth century all forms of brand communication- from political campaigning to product advertising- were based on the theory of rational appeals to rational consumers. There was only one problem with this theory: it was wrong. The Persuasion Industries: The Making of Modern Britain examines develops in marketing, advertising, public relations, and branding. It explores the role they played in the emergence of the consumer society. New ideas from fields of behavioural psychology and economics, together with internal developments such as planning, positioning, and corporate branding allowed persuasion to become the driving force within many commercial enterprises. Together these changes led to the emergence of an alternative emotional model of brand communication. A simple idea that proved so compelling it changed the world we live in.
Author: Krom, Ipek
Publisher: IGI Global
ISBN: 1799896749
Category : Business & Economics
Languages : en
Pages : 397
Get Book Here
Book Description
International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field. The Handbook of Research on Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.
Author: Great Britain: Parliament: House of Lords: Select Committee on Communications
Publisher: The Stationery Office
ISBN: 9780108459290
Category : Business & Economics
Languages : en
Pages : 108
Get Book Here
Book Description
This is the first report from the House of Lords Select Committee on Communications of the 2009-10 session (HLP 37-I, ISBN 9780108459290) and examines "The British film and television industries - decline or opportunity?". The report looks at how these industries have developed, the challenges they are currently facing and what practical help might be provided to enable them to develop further. The film and television industries make an important contribution to the British economy. They contribute to national income and employment, and make a net contribution to exports, which has the capacity to grow. Despite the competition from abroad, particularly the US, UK-produced content on film and television has a strong international reputation and makes a major contribution to the entertainment and education of British audiences. The publication is divided into 6 chapters and looks in detail at the following areas: Chapter 1: The British film industry; Chapter 2: A better future for British films; Chapter 3: British television; Chapter 4: Promoting British television; Chapter 5: Skills and training. With Chapter 6 setting out recommendations, including, in respect of television: that the Government should urge public service broadcasters to revive their investment in training; encourage the expansion of online video on demand; promote greater production of UK TV content by a tax credit or through the use of the proceeds of spectrum sale and sharing part of the BBC licence fee; expand the role played by BBC Worldwide in distributing UK content overseas. Recommendations in respect of film, include: new legislation specifically targeted at making the recording of a film in a cinema by camcorder a criminal offence; provide more support to smaller films and allowing British films to be partly shot abroad without suffering a financial penalty; encourage more private investment in film production. For Vol. 2, Evidence, see (ISBN 9780108459306).
Author: Adam Jaworski
Publisher: Walter de Gruyter
ISBN: 3110907372
Category : Language Arts & Disciplines
Languages : en
Pages : 336
Get Book Here
Book Description
Metalanguage brings together new, original contributions on people's knowledge about language and representations of language, e.g., representations of dialects, styles, utterances, stances and goals in relation to sociolinguistic theory, sociolinguistic accounts of language variation, and accounts of linguistic usage. Drawing on a variety of data sources such as lay and linguists' metalanguage, the media, parliamentary debates, education, and retail shopping, the book comprises four sections and an integrative commentary. The main thematic parts deal with metalanguage in relation to the following issues: the theory of metalanguage, ideology, social evaluation, and stylisation. Other key themes discussed include constructionism, identity formation, in- and out-grouping, deception, discrimination, manipulation, and the increasing semiotisation of the socio-cultural landscape. Apart from the strictly linguistic concerns, some contributions focus on discourse in a broader sense examining meta-commentary construed in modalities other than language. The book follows from and complements a great tradition of the study of metalanguage, reflexivity, and metapragmatics, and offers a new, integrating perspective from various fields of sociolinguistics: perceptual dialectology, variationism, pragmatics, critical discourse analysis, and social semiotics. The broad range of theoretical issues and accessible style of writing will appeal to advanced students and researchers in sociolinguistics and in other disciplines across the social sciences and humanities including linguists, communication researchers, anthropologists, sociologists, social psychologists, critical and social theorists. The book includes chapters by Deborah Cameron, Nikolas Coupland, Dariusz Galasinski, Peter Garrett, Adam Jaworski, Tore Kristiansen, Ulrike Hanna Meinhof, Dennis Preston, Theo van Leeuwen, Kay Richardson, Itesh Sachdev, Angie Williams, and John Wilson.
Author: Andrew Crisell
Publisher: Routledge
ISBN: 1134538057
Category : Social Science
Languages : en
Pages : 348
Get Book Here
Book Description
An Introductory History of British Broadcasting is a concise and accessible history of British radio and television. It begins with the birth of radio at the beginning of the twentieth century and discusses key moments in media history, from the first wireless broadcast in 1920 through to recent developments in digital broadcasting and the internet. Distinguishing broadcasting from other kinds of mass media, and evaluating the way in which audiences have experienced the medium, Andrew Crisell considers the nature and evolution of broadcasting, the growth of broadcasting institutions and the relation of broadcasting to a wider political and social context. This fully updated and expanded second edition includes: *the latest developments in digital broadcasting and the internet *broadcasting in a multimedia era and its prospects for the future *the concept of public service broadcasting and its changing role in an era of interactivity, multiple channels and pay per view *an evaluation of recent political pressures on the BBC and ITV duopoly *a timeline of key broadcasting events and annotated advice on further reading.
