Author:
Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 573
Book Description
British Design and Art Direction
Author:
Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 573
Book Description
Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 573
Book Description
British design and art direction, 1988
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
1988 British Design and Art Direction
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 573
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 573
Book Description
1988 British Design And Art Direction
Author: Edward BOOTH
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
1988 British Design and Art Direction
Author:
Publisher:
ISBN: 9780904866605
Category : Commercial art
Languages : en
Pages : 573
Book Description
Publisher:
ISBN: 9780904866605
Category : Commercial art
Languages : en
Pages : 573
Book Description
The Art Directors Annual 88
Author: Art Directors Club
Publisher: Rotovision
ISBN: 2888930854
Category : Art
Languages : en
Pages : 370
Book Description
View the year's most innovative works in visual communication, in stunning, full color. The winners of the Art Directors Club Annual Awards are showcased here.
Publisher: Rotovision
ISBN: 2888930854
Category : Art
Languages : en
Pages : 370
Book Description
View the year's most innovative works in visual communication, in stunning, full color. The winners of the Art Directors Club Annual Awards are showcased here.
Image Ethics in the Digital Age
Author: Larry P. Gross
Publisher: U of Minnesota Press
ISBN: 9780816638253
Category : Language Arts & Disciplines
Languages : en
Pages : 404
Book Description
'Image Ethics in the Digital Age' brings together leading experts in the fields of journalism, media studies, & law to address the challenges presented by new technology & assess the implications for personal & societal values & behavior.
Publisher: U of Minnesota Press
ISBN: 9780816638253
Category : Language Arts & Disciplines
Languages : en
Pages : 404
Book Description
'Image Ethics in the Digital Age' brings together leading experts in the fields of journalism, media studies, & law to address the challenges presented by new technology & assess the implications for personal & societal values & behavior.
British Design and Art Direction
Author:
Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 682
Book Description
Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 682
Book Description
British Design and Art Direction
Author:
Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 540
Book Description
Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 540
Book Description
Pictorial Metaphor in Advertising
Author: Charles Forceville
Publisher: Routledge
ISBN: 1134663145
Category : Language Arts & Disciplines
Languages : en
Pages : 256
Book Description
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification, and analysis of 'pictorial metaphors'. By using insights taken from a range of linguistic, artistic and cognitive perspectives for example, interaction and relevance theory, Forceville shows not only how metaphor can occur in pictures, but also provides a framework within which these pictorial metaphors can be analyzed. The theoretical insights are applied to thirty advertisements and billboards of British, French, German and Dutch origin. Apart from substantiating the claim that it makes sense to talk about `pictorial metaphors', the detailed analyses of the advertisements suggest how metaphor theory can be employed as a tool in media studies. Context in its various manifestations plays a key role in the analyses. Furthermore, the results of a small-scale experiment shed light on where general agreement about the meaning of a pictorial metaphor can shade over into other more idiosyncratic but equally valid interpretations. The final chapter sketches the ways in which the insights gained can be used for further research.
Publisher: Routledge
ISBN: 1134663145
Category : Language Arts & Disciplines
Languages : en
Pages : 256
Book Description
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification, and analysis of 'pictorial metaphors'. By using insights taken from a range of linguistic, artistic and cognitive perspectives for example, interaction and relevance theory, Forceville shows not only how metaphor can occur in pictures, but also provides a framework within which these pictorial metaphors can be analyzed. The theoretical insights are applied to thirty advertisements and billboards of British, French, German and Dutch origin. Apart from substantiating the claim that it makes sense to talk about `pictorial metaphors', the detailed analyses of the advertisements suggest how metaphor theory can be employed as a tool in media studies. Context in its various manifestations plays a key role in the analyses. Furthermore, the results of a small-scale experiment shed light on where general agreement about the meaning of a pictorial metaphor can shade over into other more idiosyncratic but equally valid interpretations. The final chapter sketches the ways in which the insights gained can be used for further research.