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Author: Eugene Schwartz
Publisher:
ISBN: 9780998503509
Category :
Languages : en
Pages :
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Book Description
Author: Eugene Schwartz
Publisher:
ISBN: 9780998503509
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Eugene M. Schwartz
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 308
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Book Description
Author: Dr. Robert C. Worstell
Publisher: Lulu.com
ISBN: 1387028081
Category : Business & Economics
Languages : en
Pages : 112
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Book Description
There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now.
Author: Jay Abraham
Publisher: Macmillan
ISBN: 9780312204655
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
Abraham--trusted advisor to America's top corporations--has written his first major book for anyone seeking fresh ideas on supercharging personal or business success.
Author: Joseph Sugarman
Publisher: John Wiley & Sons
ISBN: 111842879X
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Author: Dr. Robert C. Worstell
Publisher:
ISBN: 9781393470359
Category :
Languages : en
Pages :
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Book Description
There was one copywriter who made millionaires from people who read his book, but never wrote an ad.You may or may not have heard of Eugene M. Schwartz - one of the most successful copywriters in advertising history.He worked three hours a day and you couldn't pay him any amount to write your copy.Seriously. At one point he wrote up just how he did it. And never wrote about that subject ever again.Eugene Schwartz wrote a classic on copywriting almost 50 years ago that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except...Fortunately, Schwartz was also prolific as a speaker.So we are able to bring notes of his lectures and a precise analysis of his classic text to you to make your own millions with. In this short review guide, you can learn:How to create ads which sell your products at the expense of your competitionFind which roles your customer really wants to play - and will pay anything to get - and align these to your productDiscover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there.Learn how to control your ad-copy viewers by being their honest, trusted friend.This tribute to his genius is also a guidebook so you can duplicate his success with your own copywriting.Please enjoy this journey to greater ease and profit. The genius of Eugene Scwartz can teach you, starting immediately.Scroll Up and Get Your Copy Now.
Author: Claude C. Hopkins
Publisher: Positive Club
ISBN:
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." said Ogilvy of that book. It is a must read for any marketer, advertiser, business person. Especially now that text based advertising has become once again so important. Think Adwords, Tweets, Facebook Updates… Advertising 101…
Author: Raun K. Kaufman
Publisher: Macmillan + ORM
ISBN: 1466837268
Category : Family & Relationships
Languages : en
Pages : 287
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Book Description
As a boy, Raun Kaufman was diagnosed by multiple experts as severely autistic, with an IQ below 30, and destined to spend his life in an institution. Years later, Raun graduated with a degree in Biomedical Ethics from Brown University and has become a passionate and articulate autism expert and educator with no trace of his former condition. So what happened? Thanks to The Son-Rise Program, a revolutionary method created by his parents, Raun experienced a full recovery from autism. (His story was recounted in the best-selling book Son-Rise: The Miracle Continues and in the award-winning NBC television movie Son-Rise: A Miracle of Love.) In Autism Breakthrough, Raun presents the ground-breaking principles behind the program that helped him and thousands of other families with special children. Autism, he explains, is frequently misunderstood as a behavioral disorder when, in fact, it is a social relational disorder. Raun explains what it feels like to be autistic and shows how and why The Son-Rise Program works. A step-by-step guide with clear, practical strategies that readers can apply immediately—in some cases, parents see changes in their children in as little as one day—Autism Breakthrough makes it possible for these special children to defy their original often-very-limited prognoses. Parents and educators learn how to enable their children to create meaningful, caring relationships, vastly expand their communications, and to participate successfully in the world. An important work of hope, science, and progress, Autism Breakthrough presents the powerful ideas and practical applications that have already changed the lives of families all over the world.
Author: Vernice Armour
Publisher: Penguin
ISBN: 1101514256
Category : Self-Help
Languages : en
Pages : 213
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Book Description
"Hang on and watch your life take flight with FlyGirl!" -Marcia Wieder, CEO and Founder of Dream University Before she was thirty years old, Vernice "FlyGirl" Armour had become a decorated naval aviator, Camp Pendleton's 2001 Female Athlete of the Year and Strongest Warrior winner, the first female African-American on Nashville's motorcycle police squad, and a member of the San Diego Sunfire professional women's football team. She's a force to be reckoned with, and she believes that women and men from all walks of life have the potential to achieve the highest levels of success with the right flight plan. In Zero to Breakthrough, Vernice turns aspiration into action by revealing how to create the path that will get you out of your rut on onto the runway - cleared for take off. Armour firmly believes that there is no such thing as a dream out of reach. Integrating the foundational concepts of a Breakthrough MentalityTM like preparation, strategy, courage, legacy, and the importance of high spirits and enthusiasm, Zero to Breakthrough helps readers build a sustainable inner force and conviction that result in accomplishing significant goals and becoming an extraordinary member of any business or community. Packed with hard-hitting advice and amazing anecdotes from her adventures on the battlefield and in business, you'll learn strategies like how to: *Stop procrastinating and prepare to lay the groundwork for success *Execute situations with self-discipline to achieve mastery *Acknowledge and move past obstacles & challenges *Feel fear and use it to keep charging, and much more Whether you want to jump up the corporate ladder, start your own business, or develop a passion into a livelihood, Zero to Breakthrough will get you there. For anyone seeking a more fulfilling life, Armour has the ultimate launch pad.
Author: Frederick M. Hess
Publisher: Corwin Press
ISBN: 1452255490
Category : Education
Languages : en
Pages : 217
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Book Description
“By deconstructing learning science and making the connection to technology, Hess and Saxberg have outlined key strategies for school leaders as they work to transform traditional practices in schools. Whether it is whole-school reform or targeted interventions, principals will be motivated to rethink or‘re-engineer’ the use of technology to optimize teaching and learning.” —Gail Connelly, Executive Director National Association of Elementary School Principals.
