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Author: Amitabh Kant
Publisher: Harpercollins
ISBN:
Category : Travel
Languages : en
Pages : 298
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Book Description
How Do You Bring A Magnificently Diverse Country-With Twenty-Eight States, Seven Union Territories, Eighteen Official Languages And 1.12 Billion People-Under One Brand? In What Was A Complex And Massive Exercise, This Is Exactly What The Author, Amitabh Kant, Former Joint Secretary In The Ministry F Tourism, And His Colleagues Cutting Across Various Government Departments Achieved As They Put India On The World Tourism Map With Their 'Incredible India' Campaign.
Author: Amitabh Kant
Publisher: Harpercollins
ISBN:
Category : Travel
Languages : en
Pages : 298
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Book Description
How Do You Bring A Magnificently Diverse Country-With Twenty-Eight States, Seven Union Territories, Eighteen Official Languages And 1.12 Billion People-Under One Brand? In What Was A Complex And Massive Exercise, This Is Exactly What The Author, Amitabh Kant, Former Joint Secretary In The Ministry F Tourism, And His Colleagues Cutting Across Various Government Departments Achieved As They Put India On The World Tourism Map With Their 'Incredible India' Campaign.
Author: S. Ramesh Kumar
Publisher: Pearson Education India
ISBN: 9788131722367
Category : Brand name products
Languages : en
Pages : 628
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Book Description
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Author: Ravinder Kaur
Publisher: Harper Collins
ISBN: 9354224628
Category : Business & Economics
Languages : en
Pages : 385
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Book Description
The early twenty-first century was an optimistic moment of global futures-making. The old 'third-world' nations were rapidly embracing the script of unbridled capitalism in the hope of arriving on the world stage. Brand New Nation reveals the on-the-ground experience of the relentless transformation of the nation-state into an attractive investment destination for global capital. The infusion of capital not only rejuvenates the nation, it also produces investment-fuelled nationalism, a populist energy that can be turned into a powerful instrument of coercion. Grounded in the history of modern India, the book reveals how the forces of identity economy, identity politics, publicity, populism, violence and economic growth are rapidly rearranging the liberal political order the world over.
Author: S. Ramesh Kumar
Publisher: Pearson Education India
ISBN: 9788131700976
Category : Business & Economics
Languages : en
Pages : 500
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Book Description
Author: Tapan Kumar Panda
Publisher: Excel Books India
ISBN: 9788174463913
Category : Brand name products
Languages : en
Pages : 468
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Book Description
How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.
Author: K Kesavapany
Publisher: Institute of Southeast Asian Studies
ISBN: 9812307990
Category : Social Science
Languages : en
Pages : 748
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Book Description
This edited volume containing thirty-five chapters focuses on three main contemporary issues: the phenomenon of "new Indians" in the past five decades, the impact of rising India on settled Indian communities, and the recent migrants. By examining these interrelated aspects, this study seeks to address questions like: what does "Rising India" mean to Indian communities in East Asia? How are members of Indian communities responding to India's rise? Will India pay greater attention to people of ...
Author: R. Shanthi
Publisher: MJP Publisher
ISBN:
Category : Design
Languages : en
Pages : 674
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Book Description
BRANDING MAGNITUDE IN THE COMPETITIVE MARKET PLACE, CONSUMER BONDING TOWARDS BRANDS, FDI IN RETAIL BUSINESS, RETAIL CHANNELS, PEOPLE PERSPECTIVE IN RETAIL BUSINESS, OTHER AREAS OF BUSINESS. India was one of the most attractive destination for foreign investment in retail sector, According to Global Retail development Index (GRDI), India placed into fifth attractive destination for investment in 2012, but its falls to 14th position during 2013 and it drops to 20th place, its lowest ever ranking in the GRDI. India remains an appealing long -term retail destination for several reasons, starting with its demographics - a population of 1.2 billion people, half or the population are younger than 30 and roughly onethird of them lives in cities. Indians disposable incomes are increasing they are trying to spend more on new products, brand and categories while spending a lower proportion on food. Furthermore, the new governing party of the Indian Nation - Bharathiya Janata Party has promised more pro-business policies, many experts have positive feeling on India’s long term GDP outlook and Industry growth. Still, India accounts for 8% of modern formats. India’s ecommerce market is expected to grow more than 50% in the next five years, as its young population increasing internet access (AT Kearney, 2014). But now Government has revised its decision on FDI in Retail, so that would have greater impact in Single and Multi brand retailing in the mere future. The retail industry has been seen as the indicator of economic growth and spending power globally. It has transformed itself into global phenomena and has been a scene of constant change and innovation. This growth has come along with some serious challenges whilst increased competition added by economic slowdown, which has had a negative impact on profit margins. Brand is a static asset in the current scenario. In a Fiercely Competitive market place, Brand marketers need innovative ideas and strategies that will make their brand stand out in a clutter and result in definite sales. Core issues in the leading with the stategic brand managent in the competitive market are discussed in detail in this book. this book help to understand concepts of brand extension, brand positioning, brand building models for successfully managing brands in a competitive business environment.
Author: Karen Kang
Publisher: Branding Pays Media
ISBN: 9780988437524
Category :
Languages : en
Pages : 208
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Book Description
Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays(TM), a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former Regis McKenna Inc. Partner Karen Kang builds upon concepts and techniques from the legendary marketing firm that created and launched the Apple brand.
Author: Surendra Kumar
Publisher: Academic Foundation
ISBN: 9788171886890
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
A unique collection of thoughts, ideas, views and vision of some of the brightest brains and most respected individuals—from senior cabinet ministers to role model captains of industry; from internationally acclaimed economists to diplomats par excellence and think-tank honchos; from IT innovators to provocative journalists—all jostle together in this volume sharing glimpses of India of their dreams. Sheer diversity of subjects, strength of arguments, force of articulation and the breadth of vision is sure to provoke the reader to think about India… Contributors / Discussants Mani Shankar Aiyar, M.J. Akbar, Mythili Bhusnurmath, Marshall Bouton, P. Chidambaram, Sadia Dehlvi, Meghnad Desai, Sheila Dikshit, N. Gopalaswami, Dipak C. Jain, Meira Kumar, Surendra Kumar, Wangari Muta Maathai, Sonal Mansingh, Sunil Bharti Mittal, Pranab Mukherjee, Satish Nambiar, Saeed Naqvi, Shivraj Patil, Sam Pitroda, Lalu Prasad, Azim Premji, Varun Sahni, Kapil Sibal, Abhishek Manu Singhvi, Shashi Tharoor, J.S. Verma
Author: Dasgupta, Sabyasachi
Publisher: IGI Global
ISBN: 1522531513
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
