Branding Concierge Medicine PDF Download
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Author: Michael Tetreault
Publisher: Createspace Independent Pub
ISBN: 9781479355488
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
Concierge medicine has always had somewhat of a "brand/identity" problem in the media, amongst patients and in the widely discussed health care debate. But in general, the term concierge medicine is used to describe a modern-day relationship with a doctor in which the patient pays an affordable fee for access and cost effective care with their primary care of family physician. BRANDING CONCIERGE MEDICINE explores the popularity of concierge medicine across the U.S. and examines recent data and surveys inside these medical practices – showing how exactly they are growing and why. Tetreault also outlines the specific marketing and branding strategies being used, both online and offline and how each concierge medical practice can follow six simple rules to reinforce and communicate their brand in their local community.
Author: Michael Tetreault
Publisher: Createspace Independent Pub
ISBN: 9781479355488
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
Concierge medicine has always had somewhat of a "brand/identity" problem in the media, amongst patients and in the widely discussed health care debate. But in general, the term concierge medicine is used to describe a modern-day relationship with a doctor in which the patient pays an affordable fee for access and cost effective care with their primary care of family physician. BRANDING CONCIERGE MEDICINE explores the popularity of concierge medicine across the U.S. and examines recent data and surveys inside these medical practices – showing how exactly they are growing and why. Tetreault also outlines the specific marketing and branding strategies being used, both online and offline and how each concierge medical practice can follow six simple rules to reinforce and communicate their brand in their local community.
Author: Maria K. Todd
Publisher: CRC Press
ISBN: 1040084559
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
In concierge medicine, physicians develop amenities-rich membership programs and collect a monthly or annual membership fee to pay for the amenities in addition to the medical services rendered. Handbook of Concierge Medical Practice Design examines the many considerations physicians must make prior to transitioning their practices into concierge services. Maria K. Todd, a recognized expert in concierge medicine, branding, consulting, healthcare, marketing, medical tourism, planning, and physician practice administration, explains how to set up a concierge practice. She describes how this new business model affects workflow and outlines financial considerations including managed care payer relations, the hybrid practice, and predictive modeling to uncover the hidden factors that affect bottom-line performance. The book supplies readers with models for creating a business plan and a strategy for transforming a practice into a concierge practice. It concludes by covering the legal aspects of creating a concierge practice. It includes patient acquisition and retention strategies as well as detailed plans for adding additional doctors and physician extenders, such as nurse practitioners and physician assistants.The book provides sample employment contracts and advice on how to select and work with consultants. It includes chapters on business process re-engineering, workflow management, financial considerations, competitive analysis, developing a business plan, and how to market the new practice.
Author: Neil Baum
Publisher: Jones & Bartlett Publishers
ISBN: 1449609961
Category : Business & Economics
Languages : en
Pages : 609
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Book Description
Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is an updated and revised edition of this best selling guide to medical practice marketing including new topics and advanced techniques. This essential resource provides readers with the plans and real examples to market and grow a successful practice. This book is filled with practical marketing tips and strategies based around five components of a successful practice: retaining current patients, attracting new patients, motivating staff, working with managed care and other physicians, and utilizing the Internet and consultants. Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice. New topics to the Fourth Edition include: Dispensing Drugs, Disaster Preparedness, Office Space Planning, Enhancing Patient Experience with Architectural Guidance, Marketing to the Generations
Author: Maria K. Todd
Publisher: CRC Press
ISBN: 1466568194
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
In concierge medicine, physicians develop amenities-rich membership programs and collect a monthly or annual membership fee to pay for the amenities in addition to the medical services rendered. Handbook of Concierge Medical Practice Design examines the many considerations physicians must make prior to transitioning their practices into concierge s
Author: J Catherine Sykes
Publisher: Independently Published
ISBN: 9781075013096
Category :
Languages : en
Pages : 664
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Book Description
In this revised and expanded edition of the Doctor's Guide to Concierge Medicine, Physicians and healthcare professionals will find the guidance and resources they need to their your own Concierge Medicine or cash-based practice. The Expanded and Revised edition includes updated commentary from Physicians in this uniquely niche industry as well as exclusive interviews and access to podcasts, audio content and updated infographics. The Doctor's Guide To Concierge Medicine 2019 edition will help you discover an old-fashioned delivery model of medicine in a modern economy. It will help you follow important steps required for conducting business, set realistic expectations and grow your practice by follow and find your place in healthcare and provide the advice and insight relayed directly to us by Physicians across the country over the past decade. You'll Learn from Physicians and industry experts alike who've shared their expertise on: Advice on choosing the right business model; updated stats and figures; legal information to help you play by the rules; compliance; business planning and launch considerations; hints for effective patient marketing; launch and startup considerations; patient communication and proven strategies to acquire new patients; the latest marketplace research; and so much more!
Author: Michael Tetreault
Publisher: Createspace Independent Publishing Platform
ISBN: 9781494717131
Category : Business and medicine
Languages : en
Pages : 0
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Book Description
"You will never regret being a doctor IF you work only for patients. But if you don't work only for patients, you will regret your decision in the end." Dr. T.L., Concierge Physician, California -- Whether you're the owner of an existing medical practice or looking for guidance and advice to start your own concierge medicine or cash-based practice, The Doctor's Guide To Concierge Medicine helps you discover an old-fashioned delivery model of medicine in a modern economy. It will help you follow important steps required for conducting business, set realistic expectations and grow your practice by following in the steps and advice relayed directly to us by physicians across the country over the past decade.What You'll Learn: Physician expertise shared by over two dozen successful industry leading Concierge Medicine doctors and Direct Primary Care physicians; Advice on choosing the right business model; Guidance on business planning and launch; Hints for effective patient communication and proven strategies to acquire new patients; Marketplace research; latest policy updates and so much more! This book is not providing legal, accounting or any other professional advice. Disclaimer: This book in part or in full does not constitute medical, financial, legal or other professional advice. Readers should seek independent guidance and specific expertise however, when transitioning or considering moving into one of these business models and/or practices. This book, the opinions expressed and all content may be that of the publisher, Concierge Medicine Today, LLC and the individual contributors. An interview/story is also not an endorsement. Published by Concierge Medicine Today, LLC.
Author: Neil Baum
Publisher: Springer Nature
ISBN: 3031376234
Category : Medical
Languages : en
Pages : 261
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Book Description
Building on the foundation of the previous edition, this book takes readers to the next level of management of medical practices for the 21st century. The road to becoming a physician is not an easy one to travel, nor does it become easier once a doctor completes his\her training. After a long and arduous training process, doctors embark on their professional journey, and there are major crossroads that are fraught with challenges, unknowns and risk. The transition to professional practice is daunting, and many physicians leave their training unprepared for the business of medicine. Even at the peak of their careers, sustaining a successful and profitable practice is not easy. Opening chapters revisit the basic business concepts that every physician needs to know, emphasizing the benefits that accrue to a physician who understands the basics of business, from accounting and contracts to managing people and personal finances. The next set of chapters offers a roadmap for doctors who are beginning a medical practice and will include new methods and procedures that have become available since the original edition, defining the various options for doctors’ employment such as solo practice, group practice and academic medicine. The final chapters emphasize strategies on how to build and grow a successful practice, including the use of technology and telemedicine, cybersecurity, marketing and much more. Unfortunately, not every doctor has the background, training and skills to manage a medical practice. The Business of Building and Managing a Healthcare Practice simplifies the process of business management and provides the practicing physician with knowledge to be able to enjoy the business component of his\her medical practice.
Author: Catherine Sykes
Publisher:
ISBN:
Category :
Languages : en
Pages : 372
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Book Description
"You will never regret being a doctor IF you work only for patients. But if you don't work only for patients, you will regret your decision in the end." ~Dr. T.L., Concierge Physician, California -- Whether you're the owner of an existing medical practice or looking for guidance and advice to start your own concierge medicine or cash-based practice, The Doctor's Guide To Concierge Medicine helps you discover an old-fashioned delivery model of medicine in a modern economy. It will help you follow important steps required for conducting business, set realistic expectations and grow your practice by following in the steps and advice relayed directly to us by physicians across the country over the past decade.What You'll Learn: Physician expertise shared by over two dozen successful industry leading Concierge Medicine doctors and Direct Primary Care physicians; Advice on choosing the right business model; Legal information to help you play by the rule; Guidance on business planning and launch; Hints for effective patient communication and proven strategies to acquire new patients; Marketplace research; latest policy updates and so much more! Published By Concierge Medicine Today, LLC.
Author: Michael Tetreault
Publisher: Createspace Independent Publishing Platform
ISBN: 9781976420122
Category :
Languages : en
Pages : 96
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Book Description
We've all seen them. Miracle workers and "Masters" of the Facebook Post. They continue to receive acclaim, dozens if not hundreds of Comments, multiple Likes and the elusive, Share. We want to have their creativity. Most of all, we want their audience and popularity on Facebook. After all, what medical practice can't afford not to spend a little time on Facebook? But it is time consuming. You can look up from your phone and suddenly find you've missed out on the last 30-minutes and you've accomplished virtually nothing. What if you could spend just 20-minutes each day reaching out to current patients and their friends? I'm here to tell you that after years of discovery, mishaps, mistakes, success and thousands of followers and posts later, Facebook Marketing is primarily an extension of YOU. It's not simply a billboard for your medical practice you can use on command. It's one, and only one of many tools in your marketing utility belt.
Author: T. Blackett
Publisher: Springer
ISBN: 0230522513
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.
