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Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749453567
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749453567
Category : Business & Economics
Languages : en
Pages : 257
Get Book Here
Book Description
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Author: Jeannette Lofas
Publisher:
ISBN: 9780929999111
Category : Family & Relationships
Languages : en
Pages : 144
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Book Description
Author: Elizabeth Aries
Publisher: Oxford University Press, USA
ISBN: 0195103580
Category : Feminist psychology
Languages : en
Pages : 301
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Book Description
This is a critical review and re-evaluation of the empirical literature on men and women in conversational interaction, in the light of recent debates about gender differences. It contends that gender differences have been greatly exaggerated.
Author: Sarah Payne
Publisher: Polity
ISBN: 0745634532
Category : Social Science
Languages : en
Pages : 240
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Book Description
This comprehensive text looks in detail at important patterns in men and women's health. It takes account of the ways in which sex and gender interact, both with each other and with other forms of difference, such as race, ethnicity and socio-economic disadvantage. In addition to drawing on data and debates from the USA, the UK and other industrialized nations, it examines health in developing countries, giving the book a strong international and comparative focus. As well as discussing a range of health-related behaviours, such as diet, exercise, alcohol, smoking and drug use, the book explores in depth topics such as mental health, morbidity and reproduction. The Health of Men and Women is written particularly with the needs, interests and abilities of upper-level undergraduate students in mind. It will be of particular interest to those studying the sociology of health and illness, and will also be highly relevant to courses on gender, race and ethnicity, and a range of other key sociological issues.
Author: Barbara De Angelis
Publisher: Hachette Books
ISBN: 1401305857
Category : Family & Relationships
Languages : en
Pages : 228
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Book Description
FINALLY -- THE BOOK ON RELATIONSHIPS WOMEN HAVE BEEN WAITING TO READ -- AND GIVE TO THE MAN THEY LOVE! You've seen her on TV. You've read her advice on relationships. Now, in her most powerful and provocative book yet, best-selling author and renowned human relations expert Barbara De Angelis, Ph.D., reveals everything women want men to know about loving and understanding the women in their life. This is the book women have always hoped someone would write -- one that women will read to understand themselves better, and can give to their mate, confident that it will explain everything women feel about love, communication, sex, and intimacy that they've always wished men would know. WOMEN AND MEN WILL DISCOVER: The Three Secret Needs Every Woman Has Seven Myths Men Believe About Women and Why They Are Absolutely Wrong How to Avoid Turning a Perfectly Sane Woman into a Raving Maniac Women's Top Twenty Sexual Turn-offs -- and Turn-ons The Ten Male Communication Habits that Drive Women Crazy Sexual Secrets About Women Men Need to Know How to Turn Power Struggles into Cooperation Techniques for Being the Perfect Lover In and Out of Bed and much more. IF YOU'RE A MAN: Read this book to learn what you can do to be a woman's dream come true. IF YOU'RE A WOMAN: Read this book to learn why you are the way you are, and give it to the man you love so you can have the relationship you've always wanted. Ever since Barbara De Angelis wrote the #1 New York Times bestseller Secrets About Men Every Woman Should Know, her readers have been begging her to write its counterparts book for both sexes that explains what women want men to know about understanding and loving the woman in their life. Delivered in her signature frank, provocative and down-to-earth style, this new book does just that, and is an insightful guide that women will read to learn more about themselves, and that they will be excited to give to the man they love. HELPING MEN TO UNDERSTAND WOMEN Have you ever wondered why it's so hard for your mate to figure out what you need when your female friends understand you perfectly? Learn about The Three Secret Needs Every Woman Has, and how to communicate them in a way men can really hear. Have you ever felt misunderstood, and wished you could explain to your partner how you really are? Read about The Seven Myths Men Believe About Women and Why They Are Absolutely Wrong. Barbara includes groundbreaking information on the nature of women that will make you feel better about yourself than ever before, and will help men understand the real you.
Author: Joseph McElroy
Publisher:
ISBN: 9780979312397
Category : Fiction
Languages : en
Pages : 0
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Book Description
Beginning in childbirth and entered like a multiple dwelling in motion, Women and Men embraces and anatomizes the 1970s in New York - from experiments in the chaotic relations between the sexes to the flux of the city itself. Yet through an intricate overlay of scenes, voices, fact, and myth, this expanding fiction finds its way also across continents and into earlier and future times and indeed the Earth, to reveal connections between the most disparate lives and systems of feeling and power. At its breathing heart, it plots the fuguelike and fieldlike densities of late-twentieth-century life. McElroy rests a global vision on two people, apartment-house neighbors who never quite meet. Except, that is, in the population of others whose histories cross theirs believers and skeptics; lovers, friends, and hermits; children, parents, grandparents, avatars, and, apparently, angels. For Women and Men shows how the families through which we pass let one person's experience belong to that of many, so that we throw light on each other as if these kinships were refracted lives so real as to be reincarnate. A mirror of manners, the book is also a meditation on the languages, rich, ludicrous, exact, and also American, in which we try to grasp the world we're in. Along the kindred axes of separation and intimacy Women and Men extends the great line of twentieth-century innovative fiction.
Author: Claudia Brush Kidwell
Publisher: Smithsonian Books (DC)
ISBN:
Category : Design
Languages : en
Pages : 228
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Book Description
Explores the relationship between changes in fashion and ideas about masculinity and femininity. Among the subjects covered here are sports uniforms, work clothes, children's clothes. Many contemporary illustrations, a few in color. --
Author: Alan Francis Garner
Publisher: Andrews McMeel Publishing
ISBN: 0740789732
Category : Humor
Languages : en
Pages : 131
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Book Description
Fully reveals the shocking truth! --Daily News * A landmark book completely revised and updated to reveal what men really know about the opposite sex. In a little more than 100 pages, Dr. Alan Francis distills years of research and thousands of interviews to reveal the most comprehensive understanding of men's knowledge and understanding of the opposite sex in Everything Men Know About Women. * Fiercely frank and insightfully funny, Dr. Francis literally spells out everything men know on topics ranging from making friends with women to satisfying women in bed. To quote directly from famed Dr. Francis, men already know, about women and this book will teach them. * That's right, between the pages of this telling tome, readers will find 128 blank pages. Because in reality, what do men really know about women?
Author: Deborah Tannen
Publisher: Harper Collins
ISBN: 0380717832
Category : Social Science
Languages : en
Pages : 372
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Book Description
Your project went off without a hitch--but somebody else got the credit...You averted a crisis brilliantly--but no one noticed...You came to the meeting with a sensational idea--but it was ignored until someone else said the same thing... HOW CAN YOU GET CREDIT & GET AHEAD? In her extraordinary international bestseller, You Just Don't Understand, Deborah Tannen transformed forever the way we look at intimate relationships between women and men. Now she turns her keen ear and observant eye toward the workplace--where the ways in which men and women communicate can determine who gets heard, who gets ahead, and what gets done. An instant classic, Talking From 9 to 5 brilliantly explains women's and men's conversational rituals--and the language barriers we unintentionally erect in the business world. It is a unique and invaluable guide to recognizing the verbal power games and miscommunications that cause good work to be underappreciated or go unnoticed--an essential tool for promoting more positive and productive professional relationships among men and women.
Author: Irene Padavic
Publisher: SAGE Publications
ISBN: 1452267685
Category : Social Science
Languages : en
Pages : 233
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Book Description
The Second Edition of this best selling book provides a comprehensive examination of the role that gender plays in work environments. This book differs from others by comparing women′s and men′s work status, addressing contemporary issues within a historical perspective, incorporating comparative material from other countries, recognizing differences in the experiences of women and men from different racial and ethnic backgrounds. Relying on both qualitative and quantitative data, the authors seek to link social scientific ideas about workers′ lives, sex inequality, and gender to the real-world workplace. This new edition contains updated statistics, timely cartoons, and presents new scholarship in the field. It also provides a renewed focus on reasons for variability in inequality across workplaces. In sum, the second edition of Women and Men at Work presents a contemporary perspective to the field, with relevant comparative and historical insights that will draw readers in and connect them to the wider concern of making sense of our dramatically changing world.
