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Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749450118
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate - the author of Fashion Brands: Branding Style from Armani to Zara - paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749450118
Category : Business & Economics
Languages : en
Pages : 256
Get Book Here
Book Description
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate - the author of Fashion Brands: Branding Style from Armani to Zara - paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749453567
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Author: William Francis Hooker
Publisher:
ISBN:
Category : Frontier and pioneer life
Languages : en
Pages : 318
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Book Description
Author: Jacob Gallagher
Publisher: Phaidon
ISBN: 9781838662479
Category : Design
Languages : en
Pages : 528
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Book Description
The first-ever authoritative A-Z celebration of the 500 greatest names in men's fashion - 200 years of men's style through the work of designers, brands, photographers, icons, models, retailers, tailors, and stylists around the globe
Author: Woody Hochswender
Publisher: Rizzoli International Publications
ISBN:
Category : Clothing and dress
Languages : en
Pages : 120
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Book Description
A review of men's fashions from the thirties, forties, and post war period.
Author:
Publisher:
ISBN:
Category : Textile fabrics
Languages : en
Pages : 634
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Author:
Publisher:
ISBN:
Category : Animals
Languages : en
Pages : 664
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 906
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Book Description
Author: Terrot Reaveley Glover
Publisher:
ISBN:
Category : Religion
Languages : en
Pages : 272
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Book Description
Author: Commonwealth Scientific and Industrial Research Organization (Australia)
Publisher:
ISBN:
Category : Zoology
Languages : en
Pages : 488
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Book Description
