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Author: Sammy Blindell
Publisher:
ISBN: 9781912774562
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
Author: Sammy Blindell
Publisher:
ISBN: 9781912774562
Category : Business & Economics
Languages : en
Pages : 188
Get Book Here
Book Description
Author: Lois F. Herzeca
Publisher:
ISBN: 9781402420511
Category : Law
Languages : en
Pages : 0
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Book Description
FASHION LAW AND BUSINESS unravels the complexity and provides clear guidance on the wide range of legal and business issues faced by fashion industry participants, including designers, suppliers, manufacturers of apparel and accessories, and retailers. Topics include: The considerations involved in starting a company in the fashion industry, including developing a business plan, determining the form and structure of the legal entity, and obtaining financing; How patent, trademark, and copyright law have been applied to the fashion industry and their impact in such areas as gray market goods and counterfeiting. The dynamics of retail sales in the apparel industry, including a discussion of e-commerce and mobile commerce. FASHION LAW AND BUSINESS provides you with an integrated, comprehensive guide to the issues affecting the fashion industry today.
Author: Deven R. Desai
Publisher: Cambridge University Press
ISBN: 1107103460
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
Introduces the emerging field of brand law and explores its interaction with the economics of modern branding.
Author: Byron Sharp
Publisher: OUP Australia & New Zealand
ISBN: 9780195573565
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Author:
Publisher: Shireen Smith
ISBN: 0957174217
Category :
Languages : en
Pages : 294
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Book Description
Author: Lionel Bently
Publisher: Cambridge University Press
ISBN: 9780521187923
Category : Law
Languages : en
Pages : 0
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Book Description
Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.
Author: Jeffrey Brand
Publisher: A&C Black
ISBN: 1623568897
Category : Philosophy
Languages : en
Pages : 497
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Book Description
Organized around specific questions, theses and arguments, Philosophy of Law: Introducing Jurisprudence helps students get to grips with the fascinating yet often complex realm of legal philosophy. This comprehensive introduction explores fundamental questions about legal systems, legal reasoning, and legal concepts, covering a wide range of topics in jurisprudence including: • Liability • Punishment • Causation • Discretion • Precedent • Constitutional disobedience • The rule of law Packed with boxed case studies, chapter discussion questions, guides to further reading, a glossary of key terms and online resources for lecturers and students, Jeffrey Brand guides the reader through ideas in an accessible way. Philosophy of Law is ideal for use as a core textbook or as a companion to a set of primary sources.
Author: Al Ries
Publisher: Profile Books(GB)
ISBN: 9781861976109
Category : Marketing
Languages : en
Pages : 160
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Book Description
Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
Author: Michael Lasky
Publisher:
ISBN: 9780997528107
Category :
Languages : en
Pages : 215
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Book Description
Most companies start their branding endeavor by picking words. By then they have often made their first fatal mistake. Many companies spend years and fortunes building brands that they don't own, can't sell, or aren't even real brands. These errors are very expensive and always poorly timed.In order to create a great brand one must understand the rules of branding from two different disciplines, law and marketing, which are brought together in The Good Brand.As a company CEO, Chief Marketing Officer, or in-house counsel, the future of your company depends on knowing the fundamental processes which build valuable brands.In The Good Brand, the process to a great brand is made clear and understandable through examples of successes and failures of companies on their journey to a stronger brand, with an action plan any company can implement.
Author: California. Department of Agriculture
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 1744
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Book Description
