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Author: Nikolaas Muys van HOLY
Publisher:
ISBN:
Category :
Languages : en
Pages : 4
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Book Description
Author: Nikolaas Muys van HOLY
Publisher:
ISBN:
Category :
Languages : en
Pages : 4
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Book Description
Author: Alexander McAdie
Publisher:
ISBN:
Category : Air
Languages : en
Pages : 896
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Book Description
Author: Pierre Mora
Publisher: Springer
ISBN: 3319244817
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation models, the book examines local parameters like geology, history and wine growing techniques; compares facts, figures and actors; analyzes the signals that are being sent to the market and presents a range of key factors for success. Similarly, the wine brands models are analyzed on the basis of their respective brand identity and apparent marketing policy. In the book’s final part, it summarizes recent developments in wine marketing, including the growing importance of wine brands as new territories in the global vineyard, and the role of appellations as the essence of cultural diversity.
Author: Charles L. Sullivan
Publisher: Univ of California Press
ISBN: 9780520920873
Category : Cooking
Languages : en
Pages : 464
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Book Description
California is the nation's great vineyard, supplying grapes for most of the wine produced in the United States. The state is home to more than 700 wineries, and California's premier wines are recognized throughout the world. But until now there has been no comprehensive guide to California wine and winemaking. Charles L. Sullivan's A Companion to California Wine admirably fills that gap—here is the reference work for consumers, wine writers, producers, and scholars. Sullivan's encyclopedic handbook traces the Golden State's wine industry from its mission period and Gold Rush origins down to last year's planting and vintage statistics. All aspects of wine are included, and wine production from vine propagation to bottling is described in straightforward language. There are entries for some 750 wineries, both historical and contemporary; for more than 100 wine grape varieties, from Aleatico to Zinfandel; and for wine types from claret to vermouth—all given in a historical context. In the book's foreword the doyen of wine writers, Hugh Johnson, tells of his own forty-year appreciation of California wine and its history. "Charles Sullivan's Companion," he adds, "will provide the grist for debate, speculation, and reminiscence from now on. With admirable dispassion he sets before us just what has happened in the plot so far."
Author: Peter J. Howland
Publisher: Routledge
ISBN: 1136183361
Category : Business & Economics
Languages : en
Pages : 275
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Book Description
New Zealand’s wine came to the world’s attention in the late 1980’s with its production of some of the best quality sauvignon blancs. Since then the industry has grown significantly and has increasingly gained an international reputation as a producer of quality, boutique wines. This volume provides an innovative, multi-disciplinary and critical review of wine production and consumption focusing specifically on the fascinating wine industry of New Zealand. It considers the history, production, aesthetics, consumption and role of place (identity) from multi-disciplinary perspectives to offer insight into the impacts of wine production and consumption. By linking the study of wine to broadly constructed social, cultural, historical and transnational processes the book contributes to contemporary debates on the “life of commodities”, “social class” and “place and people”. Throughout comparisons are made to other internationally recognized wine regions such as Bordeaux and Burgundy. This title furthers the understanding of the social/cultural context of wine production and consumption in this region and will be valuable reading to students, researchers and academics interested in gastronomy, wine studies, tourism and hospitality.
Author: Ed McCarthy
Publisher: John Wiley & Sons
ISBN: 1118050711
Category : Cooking
Languages : en
Pages : 434
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Book Description
Wine enthusiasts and novices, raise your glasses! The #1 wine book has been extensively updated! If you’re a connoisseur, Wine For Dummies, Fourth Edition will get you up to speed on what’s in and show you how to take your hobby to the next level. If you’re new to the world of wine, it will clue you in on what you’ve been missing and show you how to get started. It begins with the basic types of wine, how wines are made, and more. Then it gets down to specifics: How to handle snooty wine clerks, navigate restaurant wine lists, decipher cryptic wine labels, and dislodge stubborn corks How to sniff and taste wine How to store and pour wine and pair it with food Four white wine styles: fresh, unoaked; earthy; aromatic; rich, oaky Four red wine styles: soft, fruity, and relatively light-bodied; mild-mannered, medium-bodied; spicy; powerful, full-bodied, and tannic What’s happening in the “Old World” of wine, including France, Italy, Spain, Portugal, Germany, Switzerland, Austria, Hungary, and Greece What’s how (and what’s not) in the New World of Wine, including Australia, New Zealand, Chile, Argentina, and South Africa U.S. wines from California, Oregon, Washington, and New York Bubbling beauties and medieval sweets: champagne, sparkling wines, sherry, port, and other exotic dessert wines Authors Ed McCarthy, CWE, who is a regular contributor to Wine Enthusiast and The Wine Journal and Mary Ewing-Mulligan, MW, who owns the International Wine Center in New York, have co-authored six wine books in the For Dummies series. In an easy-to-understand, unpretentious style that’s as refreshing as a glass of Chardonnay on a summer day, they provide practical information to help you enjoy wine, including: Real Deal symbols that alert you to good wines that are low in price compared to other wines of similar type, style, or quality A Vintage Wine Chart with specifics on numerous wines Info on ordering wine from out of state, collecting wine, and more Wine For Dummies, Fourth Edition is not just a great resource and reference, it’s a good read. It’s full-bodied, yet light...rich, yet crisp...robust, yet refreshing....
Author: Daniel J. Flint
Publisher: Springer
ISBN: 1137492430
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.
Author: Francisco J. Martínez-López
Publisher: Springer
ISBN: 3319201824
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
ISBN: 0749450851
Category : Business & Economics
Languages : en
Pages : 576
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Book Description
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.
Author: Arnold James Cooley
Publisher:
ISBN:
Category :
Languages : en
Pages : 582
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