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Author: Jean-Marc Lehu
Publisher: Kogan Page Publishers
ISBN: 9780749451462
Category : Advertising
Languages : en
Pages : 0
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Book Description
According to the American Marketing Association, 80% of all new brands fail. In such a competitive environment, it is essential for brand managers to have all the information they need at their fingertips to keep their brand at the leading edge of the market, and Brand Rejuvenation gives them just that.This book highlights the ageing problem that every brand can potentially face and investigates how companies can take steps to counter the ageing process. For brands today, the battle for survival is never-ending - there are millions of brands around the world and not enough space on the shelves and/or in the consumer's mind to hold them.With dozens of case studies and examples of brands across different industries, Brand Rejuvenation provides brand managers with lots of ideas and practical advice on how to implement brand rejuvenation and ageing prevention strategies.
Author: Jean-Marc Lehu
Publisher: Kogan Page Publishers
ISBN: 9780749451462
Category : Advertising
Languages : en
Pages : 0
Get Book Here
Book Description
According to the American Marketing Association, 80% of all new brands fail. In such a competitive environment, it is essential for brand managers to have all the information they need at their fingertips to keep their brand at the leading edge of the market, and Brand Rejuvenation gives them just that.This book highlights the ageing problem that every brand can potentially face and investigates how companies can take steps to counter the ageing process. For brands today, the battle for survival is never-ending - there are millions of brands around the world and not enough space on the shelves and/or in the consumer's mind to hold them.With dozens of case studies and examples of brands across different industries, Brand Rejuvenation provides brand managers with lots of ideas and practical advice on how to implement brand rejuvenation and ageing prevention strategies.
Author: Jaywant Singh
Publisher: Kogan Page Publishers
ISBN: 139861159X
Category : Business & Economics
Languages : en
Pages : 345
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Book Description
How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture. Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm & Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides, video links and an instructors' manual containing further case studies and exercises. This is an indispensable textbook for undergraduate and postgraduate students of brand management.
Author: Al Lautenslager
Publisher: Morgan James Publishing
ISBN: 1600379931
Category : Self-Help
Languages : en
Pages : 138
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Book Description
As consumers wrestle with tightening credit, inflation, economic slowdown and uncertainties, unemployment, debt, the housing crises, global unrest, mortgage foreclosures, and prognostications of doom and gloom, doing something different is more important than ever. Repositioning, reengineering, renewing, rejuvenating and reenergizing are all rising in priority as they relate to improving businesses, careers, hopes, dreams, personal development and life in general. As a result, Life improvement, battling status quo, ambition, the pursuit of happiness, dealing with change, or exploring the possibilities, are all or in part, on the mind of many today. All of these are related to change, improvement, doing things again or different or re-__________ (insert your Re: word of choice here). This book is the response to the point in time, life and history that our generation is in. It boils down to Re-newing, Re-viving, Re-inventing, Re-engineering, Re-positioning, Re-juvenating your business and life.
Author: Dr. Pramod Goyal
Publisher: AG PUBLISHING HOUSE (AGPH Books)
ISBN: 9395468483
Category : Study Aids
Languages : en
Pages : 225
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Book Description
Nobody can take your reputation or brand away from you once it has been established. Competitors might well be able to replicate your goods, your patents might someday expire, trade secrets would leak to competitors, your special manufacturing facility will ultimately become outdated, but your brand would live on and also continue to be distinctively yours. In fact, a powerful brand name might well be your most important asset. Relationship building is facilitated by brands. Branding aids in the convenience of making a purchase. A significant advantage is provided by branding in this manner. A powerful brand may help client’s trust company and establish expectations about the items in the commodity market when features and advantages are difficult to differentiate. Brand management accounts for the fact that consumers may have opinions about the product that vary from your own, all while making efforts to influence those opinions and adjusting the branding strategy so that consumers form opinions that are consistent with your own. Unwanted associations with your brand might form in the minds of your target audience in the absence of careful brand management. Perception is the key to successful branding. By developing a recognizable identity for your business, you may inspire confidence and loyalty among your target audience. As a result of this emotional investment, your target audience will choose to act in a way that isn't entirely rational.
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
ISBN: 0749465166
Category : Business & Economics
Languages : en
Pages : 512
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Book Description
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.
Author: R S N Pillai
Publisher: S. Chand Publishing
ISBN: 8121932440
Category : Business & Economics
Languages : en
Pages : 560
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Book Description
Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.A good number of case studies are included and each chapter has been discussed in detail & discussed throughly.
Author: Dr Kisholoy Roy
Publisher: KISHOLOY ROY
ISBN:
Category : Business & Economics
Languages : en
Pages : 555
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Book Description
This book on Brand Management has all the facets of brand marketing explained in an extremely lucid and detailed manner. Each and every topic in contemporary brand management has been stressed with adequate exhibits and important data. The book also has a rich repository of case studies that gives a complete and practical understanding of the world of product, celebrity, destination brands and more.
Author: Cybellium
Publisher: Cybellium
ISBN: 1836791429
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Author: Mark Batey
Publisher: Routledge
ISBN: 1317558014
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.
Author: M. Roll
Publisher: Springer
ISBN: 0230513069
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
