Brand of a Legend

Brand of a Legend PDF Author: Bob Edgar
Publisher:
ISBN:
Category : Frontier and pioneer life
Languages : en
Pages : 244

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Book Description
"Covers the Greybull River areas, Meeteetse, Wyoming from B.C. to A.D. 1978"--Page viii.

Brand of a Legend

Brand of a Legend PDF Author: Bob Edgar
Publisher:
ISBN:
Category : Frontier and pioneer life
Languages : en
Pages : 244

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Book Description
"Covers the Greybull River areas, Meeteetse, Wyoming from B.C. to A.D. 1978"--Page viii.

Legendary Brands

Legendary Brands PDF Author: Laurence Vincent
Publisher: Kaplan
ISBN: 9780793155606
Category : Business & Economics
Languages : en
Pages : 321

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Book Description
Coke, Martha Stewart, Ralph Lauren and Hallmark engender tremendous devotion, sometimes almost a cult following, among consumers. To create this kind of loyalty, these brands express consistent values and "stories" and, in the process, claim a unique niche in the marketplace. Author Laurence Vincent has been a keen observer and a frontline player in developing the brand stories of so many outstanding companies. In Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Marketing Strategy he applies the theory to specific brand issues. From the frank comments offered by leading brand managers, readers will learn new ways to approach specific marketing problems, as well as innovative solutions to untangle an assortment of thorny branding issues.

How to be a Champion Every Day

How to be a Champion Every Day PDF Author: Joe Theismann
Publisher: Radius Book Group
ISBN: 1635767164
Category : Business & Economics
Languages : en
Pages : 172

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Book Description
Overachiever Joe Theismann had reached the pinnacle of success as an elite NFL quarterback, with a Super Bowl victory and NFL MVP award. But the memory that sticks with many fans is the gruesome injury—his leg was shattered on Monday Night Football—that ended his career. The end of his days on the gridiron wasn’t the end of life for Theismann, though. In How to Be a Champion Every Day, Theismann recounts stories from his impressive career, providing an inspirational guide for how to succeed on a team, in your career, and in your everyday life. Theismann draws on the people who have inspired and motivated him over the years, like head coach Ron Rivera, San Francisco 49ers safety Ronnie Lott, and his own mother. These amazing stories all emphasize a simple yet profound message that with hard work, focus, and belief in yourself, you can achieve greatness. Organized by themes such as Attitude, Teamwork, and Motivation, Theismann’s wise anecdotes highlight his firm belief that positive-thinking, goal-oriented people can achieve anything they set their minds to. See how Theismann’s advice can change your life.

Legend

Legend PDF Author: Marie Lu
Publisher: Penguin
ISBN: 110154595X
Category : Young Adult Fiction
Languages : en
Pages : 318

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Book Description
"Legend doesn't merely survive the hype, it deserves it." From the New York Times bestselling author of The Young Elites What was once the western United States is now home to the Republic, a nation perpetually at war with its neighbors. Born into an elite family in one of the Republic's wealthiest districts, fifteen-year-old June is a prodigy being groomed for success in the Republic's highest military circles. Born into the slums, fifteen-year-old Day is the country's most wanted criminal. But his motives may not be as malicious as they seem. From very different worlds, June and Day have no reason to cross paths - until the day June's brother, Metias, is murdered and Day becomes the prime suspect. Caught in the ultimate game of cat and mouse, Day is in a race for his family's survival, while June seeks to avenge Metias's death. But in a shocking turn of events, the two uncover the truth of what has really brought them together, and the sinister lengths their country will go to keep its secrets. Full of nonstop action, suspense, and romance, this novel is sure to move readers as much as it thrills.

Rules for Becoming a Legend

Rules for Becoming a Legend PDF Author: Timothy S. Lane
Publisher: Penguin
ISBN: 1101617764
Category : Fiction
Languages : en
Pages : 250

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Book Description
A spirit-stirring debut about basketball, family, and an unlikely underdog who overcomes adversity to become a legend Basketball prodigy Jimmy “Kamikaze” Kirkus is destined for the NBA. But before he can sail off into a golden future, Jimmy must reckon with a tragic past and with a curse that has haunted his family for generations. His father had been a basketball great himself, but his dreams of stardom were traded in for a hasty marriage and parenthood. Born into a house haunted by wasted talent, alcoholism, and death, will Jimmy fall victim to the Kirkus Curse or break it once and for all? In the same vein as the wildly popular Friday Night Lights, Rules for Becoming a Legend uses sports as a lens through which to understand family, community, catastrophe, and hope. This spirit-igniting debut announces Lane as an extraordinary young writer to watch.

Rolls-Royce Motor Cars

Rolls-Royce Motor Cars PDF Author: Simon Van Booy
Publisher: Acc Art Books
ISBN: 9781788841344
Category : Transportation
Languages : en
Pages : 288

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Book Description
A luxurious, limited edition of the spectacular Rolls Royce Motorcars: Making a Legend Limited to 175 copies, bound in fine cloth and slipcased A fabulous collector's book about the most prestigious motor car in the world Step inside a world of engineering excellence with this collection, dedicated to Rolls-Royce Motor Cars. The authors were granted unique access by the Rolls-Royce company. Detailed descriptions of the manufacturing process are set against a backdrop of heritage and prestige, including an exclusive showcase of the company's manufacturing facility and a splendid gallery of Rolls-Royce cars dating back to sketches of work from the1930s. This collection includes numerous unseen photos of Sir Henry Royce driving early versions of his iconic cars. A true behind-the-scenes experience, this book introduces the reader to the Rolls-Royce master craftsmen at work. High-quality images and detailed insights reveal the process by which each car is constructed, from the 2019 Ghost Zenith back in time to the 1904 Original. Rolls-Royce opens their archive to reveal a spectacular timeline of design, providing readers with an insight into the world of those who still uphold the words of Sir Henry Royce: "Strive for perfection in everything you do". The contents list guides the reader through the complete construction of a car: Design and Customisation, Paint and Finish, Chassis Assembly, Woodwork, Leather, Testing, The Spirit of Ecstasy Hood Ornament, and more. With a glimpse at the Rolls- Royce Training Academy and a plethora of featured cars from last year to the start of the last century, this is the ultimate Rolls-Royce collectors' volume. Featured cars include the new Ghost (2020), the Phantom Tranquility (2019), Phantom Aviator Coupe (2012), the Phantom II Continental (1934), the AX201 Silver Ghost (1907), and many more.

Brand Management

Brand Management PDF Author: Michael Beverland
Publisher: SAGE Publications Limited
ISBN: 1529678951
Category : Business & Economics
Languages : en
Pages : 522

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Book Description
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely. Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. This textbook is essential reading for all students studying branding and brand management at university level. Michael Beverland is Professor of Brand Marketing at University of Sussex Business School. Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.

Legend and Legacy

Legend and Legacy PDF Author: Robert J. Serling
Publisher: St Martins Press
ISBN: 9780312058906
Category : Business & Economics
Languages : en
Pages : 480

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Book Description
The name Boeing evokes vivid images, from the B-17 Flying Fortresses of World War II to the 707 and 747 jet transports that revolutionized air travel. Less well known: The Boeing Company built the first stage of the Saturn rocket that started men on the way to the moon, developed the Minuteman missile system, and is now designing America's space station. Boeing jets, in service around the globe, carry 675 million passengers annually--the equivalent of twelve percent of the world's population. Behind the statistics and the awe-inspiring aircraft is a company of paradoxes, a vast organization nimble enough to take daring market risks that have kept it at the top of its industry. Robert J. Serling, forty-five years an award-winning aviation writer, takes the reader behind the scenes with humor, objectivity, and abundant anecdotes: Boeing once went seventeen months without seeing a single domestic jetliner and came close to bankruptcy. One of its legendary test pilots unexpectedly barrel-rolled a prototype jetliner, into which the company had sunk one-quarter of its net worth, because he thought the stunt would help sell the airplane. Legend and Legacy, Robert J. Serling's most ambitious work to date, reads like a novel, complete with memorable characters who, despite occasional stumbles, helped win the war and conquer the commercial skies: The salesman who almost traded a used 727 for $12 million worth of underwear. The vice president who worked in a darkened office illuminated by a single, low-wattage light bulb. The gifted, driven engineers who did the impossible, by yesterday. Never in its seventy-five years has Boeing been so revealingly profiled. This book is must-reading for anyone fascinated by the history of aviation.

Brand Royalty

Brand Royalty PDF Author: Matt Haig
Publisher: Kogan Page Publishers
ISBN: 9780749448264
Category : Business & Economics
Languages : en
Pages : 340

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Book Description
More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.

HWM

HWM PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 96

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Book Description
Singapore's leading tech magazine gives its readers the power to decide with its informative articles and in-depth reviews.