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Author: Steven Grasse
Publisher: Running Press Adult
ISBN: 0762475811
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
An irreverent and wide-ranging treatise on building and maintaining a standout brand in business or in life, from the marketing mastermind behind countless iconic booze labels. Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick’s Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising and marketing, Grasse has changed the game in the booze world and become an authority on building an authentic, enduring, and deeply beloved brand. Food & Wine has called him “the punk-rock prince of small-batch spirits.” So how did he do it? Through practicing brand mysticism, a mentality for all endeavors based on keeping an open mind, taking risks, and developing authenticity—skills that have benefited him in booze, business, and beyond. In this book, he’s sharing this practice with the world. Through lessons (big life things that feel like just cool stories), case studies (how did Sailor Jerry become the punk rock Captain Morgan?), and magical ingredients (what makes a great message sing), Brand Mysticism guides you through the steps it takes to channel entrepreneurial spirit into a brand, a business, a creative practice, or a life that breaks with tradition to achieve the remarkable.
Author: Steven Grasse
Publisher: Running Press Adult
ISBN: 0762475811
Category : Business & Economics
Languages : en
Pages : 285
Get Book Here
Book Description
An irreverent and wide-ranging treatise on building and maintaining a standout brand in business or in life, from the marketing mastermind behind countless iconic booze labels. Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick’s Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising and marketing, Grasse has changed the game in the booze world and become an authority on building an authentic, enduring, and deeply beloved brand. Food & Wine has called him “the punk-rock prince of small-batch spirits.” So how did he do it? Through practicing brand mysticism, a mentality for all endeavors based on keeping an open mind, taking risks, and developing authenticity—skills that have benefited him in booze, business, and beyond. In this book, he’s sharing this practice with the world. Through lessons (big life things that feel like just cool stories), case studies (how did Sailor Jerry become the punk rock Captain Morgan?), and magical ingredients (what makes a great message sing), Brand Mysticism guides you through the steps it takes to channel entrepreneurial spirit into a brand, a business, a creative practice, or a life that breaks with tradition to achieve the remarkable.
Author: Carl McColman
Publisher: Hampton Roads Publishing
ISBN: 1612833861
Category : Religion
Languages : en
Pages : 308
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Book Description
With over 300 quotations, this book invites the reader to delve into the writings of the great contemplatives and mystics of the past two thousand years. The Little Book of Christian Mysticism provides a user-friendly, insightful, and potentially life-changing introduction to the essential teachings of the greatest mystics in the western wisdom traditions, past and present, including Francis of Assisi, Hildegard of Bingen, Thomas Merton, Evelyn Underhill, Meister Eckhart, Teresa of Avila, John of the Cross, and Julian of Norwich. Readers can use this book to initiate themselves into this visionary and ecstatic spiritual lineage, and they can also use it as a book of daily meditations. Small enough to fit in one's pocket or handbag, this is truly a user-friendly introduction to this venerable body of wisdom.
Author: Alexander Roob
Publisher: Taschen America Llc
ISBN: 9783822850381
Category : Art
Languages : en
Pages : 575
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Book Description
A classic, prize-winning novel about an epic migration and a lone woman haunted by the past in frontier Waipu. In the 1850s, a group of settlers established a community at Waipu in the northern part of New Zealand. They were led there by a stern preacher, Norman McLeod. The community had followed him from Scotland in 1817 to found a settlement in Nova Scotia, then subsequently to New Zealand via Australia. Their incredible journeys actually happened, and in this winner of the New Zealand Book Awards, Fiona Kidman breathes life and contemporary relevance into the facts by creating a remarkable fictional story of three women entangled in the migrations - Isabella, her daughter Annie and granddaughter Maria. McLeod's harsh leadership meant that anyone who ran counter to him had to live a life of secrets. The 'secrets' encapsulated the spirit of these women in their varied reactions to McLeod's strict edicts and connect the past to the present and future.
Author: Michael J. Colacurcio
Publisher: Routledge
ISBN: 1317795857
Category : Literary Criticism
Languages : en
Pages : 332
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Book Description
The enduring power of many antebellum American texts trace their inspiration to Puritanism. From Melville's preposterous but irresponsible quarrels with God to Hawthorne's instructed yet edgy evocations of earlier New England, to Dickinson's finely turned little blasphemies. Can one imagine that such texts were written anywhere but in the latter days of Puritanism? Doctrine and Difference shows how the spirit and forms of liberalism are a necessary but by no means sufficient explanation for the flowering of literature in this period. The colonialist writers were attempting to have things their own provincial way amidst an air of rejection by the cosmopolitan literary establishment. Capturing the violence of repression, the energy required to meet its moral argument head on, and the disease of embattled survival, this book shows how these works are in many ways the literary remnants of Puritanism.
Author: Ken Wilson
Publisher: Thomas Nelson Inc
ISBN: 0849920531
Category :
Languages : en
Pages : 242
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Book Description
An exploration of four dimensions of the spirituality Jesus left in his wake engages those drawn to the fascinating figure buried in the messy field of religion.
Author: Taneli Kukkonen
Publisher: Simon and Schuster
ISBN: 1780746172
Category : Religion
Languages : en
Pages : 160
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Book Description
Ibn Tufayl (d. 1185) was an Andalusian courtier, philosopher, Sufi master, and royal physician to the Almohad Caliphs. He inspired the twelfth-century Andalusian revolt against Ptolemaic astronomy and sponsored the career of the most renowned Aristotelian of medieval times, Abu al-Walid Ibn Rushd (the Latin Averroes). Ibn Tufayl was an exemplar of the kind of versatile scholar early Almohad culture wanted to cultivate. In this thought provoking and concise account, Taneli Kukkonen explores the life and thought of Ibn Tufayl and assesses the influence and legacy of Hayy Ibn Yaqzan, Ibn Tufayl’s famous philosophical romance. Hayy Ibn Yaqzan became a popular and often-copied work in early modern Europe; it has since secured a place as one of the best read pieces in all Arabic literature, partly due to its outstanding literary qualities, in part because it provides an ideal introduction to the themes and preoccupations of classical Arabic philosophy. The study sets Hayy in its historical and philosophical context and paints a vivid portrait of the world as Ibn Tufayl saw it and as he wished for it to be seen. CONTENTS Preface Hayy Ibn Yaqzan: An overview 1 LIFE AND TIMES The Almohad Revolution A New Intellectual Order The Caves of Guadix The Medical Tradition In Royal Service Sufi, Musicologist, Medical Author Sponsor 2 HAYY Hayy: A Synopsis An Architectural Design Hayy’s Theme Pointers and Reminders The Spiral Path Authority and Authentication Harmony and Hierarchy 3 ISLAND LIFE The Island The Perfect Climate From Ceylon to Mali The Twice-born Child History or Drama Seeing with One’s Own Eyes Beginning from the Beginning Experience and Art The Limits of Skill 4 NATURE Taking in the World Structure and Scaffolding Suspended between Worlds Natures and Powers Forms and Universals Synthesis and Analysis Matter The Elements The Heavenly Spheres 5 SOUL Living Nature Vital Heat The Vehicle of the Soul The Spirit which is God’s Diffusion and Suffusion Plurality and Unity The Human Distinction The Science of the Soul 6 THREE DUTIES Finitude and Transcendence Two Worlds Ought from Is Three Lives The Conservation Principle Kinship with the Heavens Leaving the World Behind 7 GOD Unveiling the Mysteries From Asceticism to Mysticism Tasting the Truth Theological Precepts Like Knowing Like Annihilation and Restoration Faces and Names The “Eastern Wisdom” Sensation and Intellection Arrival 8 RELIGION Religion and Society Asal and Salaman Language and Reality Modeling Perfection Re-entering the Cave Human Weakness Morality and Scripture Mortality and Revelation 9 AFTERLIFE Arabic Margins Hebrew Echoes Early Modern Success The “Robinson” Question Orientalist Ideas Back to Ibn Tufayl Bibliography Index
Author: DAVID SANDUA
Publisher: David Sandua
ISBN:
Category : Cooking
Languages : en
Pages : 277
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Book Description
In "The Culture of Craft Beer", weaves an exciting exploration of how beer, an ancient beverage, has evolved to become a symbol of creativity, community, and sustainability. Through its pages, the reader discovers the rise of craft beer, marked by breweries that prioritize quality, innovation, and respect for tradition. This book not only chronicles the history and development of the craft brewing movement but also celebrates the community spirit and local economic impact of these independent breweries. A must-read for beer enthusiasts and anyone interested in how a beverage can reflect and influence contemporary culture.
Author: Aaron Goldfarb
Publisher: Abrams
ISBN: 1647009391
Category : History
Languages : en
Pages : 324
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Book Description
An entertaining journey into the booming world of vintage spirits, the quirky and intensely passionate “dusty hunters” who chase them, and the history they reveal, from an acclaimed author and journalist. In Dusty Booze: In Search of Vintage Spirits, journalist Aaron Goldfarb goes on an adventure in vintage spirits. This is an intoxicating story of obsessives on the hunt for old bottles of whiskey, tequila, rum, chartreuse—you name it—from estate sales, grandpa’s liquor cabinet, and out-of-the-way and inner-city liquor stores that may just have a case or a few bottles lying around in the basement. What Goldfarb and these “dusty hunters” discover are more than just bottles from bygone brands or old formulations no longer available—they find portals into history. Spirits, once bottled, don’t age like wine. A bourbon from the 1935 lets you savor the end of Prohibition. A 1940s rum cocktail with actual 1940s rum tastes the way it would to a GI returning from WWII. An old Italian amaro captures la dolce vita in a glass, and vintage gin is a drinkable time capsule from Mad Men-era lunchtime martinis. Dusty Booze mixes the history of our drinking culture and the Indiana Jones-meets-Simpsons Comic Book Guy adventures of the collectors, including the hunt for rumored stash from a reclusive Hollywood legend. This is a buoyant, thirst-triggering voyage into a unique subculture that has exploded in popularity in recent years.
Author: Daphna Arbel
Publisher: Walter de Gruyter
ISBN: 3110222019
Category : Bibles
Languages : en
Pages : 465
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Book Description
This collection of essays is a tribute to Rachel Elior's decades of teaching, scholarship and mentoring. If a Festschrift reflects the individuality of the honoree, then this volume offers insights into the scope of Rachel Elior's interests and scholarly achievements in the study of the Dead Sea Scrolls, Jewish apocalypticism, magic, and mysticism from the Second Temple period to the later rabbinic and Hekhalot developments. The majority of articles included in the volume deal with Jewish and Christian apocalyptic and mystical texts constituting the core of experiential dimension of these religious traditions.
Author: Jason M. Baxter
Publisher: Baker Books
ISBN: 1493429086
Category : Religion
Languages : en
Pages : 208
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Book Description
This brief, accessibly written volume introduces key figures, texts, and themes of the mystical tradition and shows how and why the mystics can speak to the church today. Jason Baxter, an expert educator and storyteller, explains that the mystical tradition offers a more robust understanding of God than our current shallow conceptions. Featuring engagement with primary sources and suitable for use in a variety of courses, this book argues that the mystics have much to say to contemporary Christians searching for authentic modes of spirituality.
