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Author: Max Blackston
Publisher: Routledge
ISBN: 1351707310
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The same is true for your relationship with brands. In this trailblazing book, Blackston extends his theory on consumer brand relationships introduced in the 1990s. He introduces a new construct called "brand's attitude," which complements the idea of brand image and introduces a typology of consumer relationships that is richer and more varied than the familiar concept of brand love. This construct describes more fully the two-way street that exists between consumers and brands, and fills a crucial gap in traditional branding literature in explaining consumers’ brand purchasing and usage behavior. Drawing on numerous actual examples and cases from a variety of different industries, and supported by 30 years of consumer data, Brand Love is not Enough should be on the shelf of any serious marketer or student of branding.
Author: Max Blackston
Publisher: Routledge
ISBN: 1351707310
Category : Business & Economics
Languages : en
Pages : 249
Get Book Here
Book Description
How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The same is true for your relationship with brands. In this trailblazing book, Blackston extends his theory on consumer brand relationships introduced in the 1990s. He introduces a new construct called "brand's attitude," which complements the idea of brand image and introduces a typology of consumer relationships that is richer and more varied than the familiar concept of brand love. This construct describes more fully the two-way street that exists between consumers and brands, and fills a crucial gap in traditional branding literature in explaining consumers’ brand purchasing and usage behavior. Drawing on numerous actual examples and cases from a variety of different industries, and supported by 30 years of consumer data, Brand Love is not Enough should be on the shelf of any serious marketer or student of branding.
Author: Jenny Lexhed
Publisher: Skyhorse
ISBN: 1628724714
Category : Health & Fitness
Languages : en
Pages : 303
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Book Description
When Jenny Lexhed and her husband have their first child, Lucas, they are living the dream. They’re happily married, they’ve just bought a house, the company they built together from the ground up is starting to blossom. But with the arrival of their son, a feeling of anxiety slips into their life. What starts as a feeling becomes a conviction. Lucas is not like other children. Everything seems to indicate, and psychiatric evaluation concludes, that their son is severely autistic. Will he ever be able to communicate? Jenny vows to do whatever she can to help Lucas connect with his parents and others and live an independent life. Tossed between hope and despair, she begins a frantic effort to research the best among many competing therapies and find exactly the right treatment for her son. Her obsession takes her to the brink of exhaustion—and over, when she suffers a psychotic breakdown and must be committed to a psychiatric clinic. There begins another journey, to find her balance and recover her strong, healthy life, before she can begin again to fight for her son. Both brutally honest and deeply affecting, Love Is Not Enough is a page-turning memoir that offers insight into autism and what a parent goes through for her child.
Author: Hannah Hawthorne
Publisher: AuthorHouse
ISBN: 1452084335
Category : Fiction
Languages : en
Pages : 297
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Book Description
This is a story based on real life experience. Two women of very different backgrounds finally meet through adoption. Isabel, married but infertile, adopts Francesca's baby, Laura. Her wish is to provide the child with a happy,loving home and future, and to be fulfilled in motherhood herself. As the years go by, life generally and the path of adoption are far from smooth. Isabel cannot comprehend her daughter's anger and 'distancing' before, during and well after adolescence. Something deep within Laura is disturbing her, and creating this hostility. Nancy Newton Verrier's research into 'the primal wound' and separation trauma sheds light on the reasons for these problems in adopted children, hitherto unexplained. And what of Francesca? This is a book with a mission, particularly for those considering adoption.
Author: D. S. Brown
Publisher: AuthorHouse
ISBN: 1504973313
Category : Fiction
Languages : en
Pages : 226
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Book Description
Lawrence Chelton loved hard, but at the same time it was all soft, deep, and lasting, filled with a belief that soul mates really do exist. He would do anything for the woman he loved. He was tender, caring, strong, and protective. He knew how to stand and be the man a good woman would truly wantor so he believed. When the woman he loved left him at the altar, he changed. He lost his belief in love. He lost his respect for women. He lost his ability to be decent, to be a good man. He no longer believed love was enough. He didnt know what was enough, what was life-fulfilling. However, after the altar, he felt it was only right to take advantage of as many women as possible in a depraved attempt to find the truth. To him, they deserved nothing but his contempt.
Author: Peter Edward Baumann
Publisher: Trafford Publishing
ISBN: 1426928394
Category : Family & Relationships
Languages : en
Pages : 275
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Book Description
When successful entrepreneur Peter Edward Baumann drives 752 miles from Newport Beach, California, to Lake Shastina Golf Resort outside of Weed, California, in May of 1979, he has no idea this trip will provide the foundation for the rest of his life. Here, Peter finds himself torn between two sisters—Katy and Patti. By the end of that night, Peter and his brother Brian get into a fight over Katy. Within three days, both sisters express interest in Peter. He marries Katy, and within fourteen years, he has an affair with Patti, whom he considers his soul mate, only to lose her five times in sixteen years, the last time to a heart attack. Love Was Not Enough is Peter’s story covering a span of thirty-one years. He shares the ups and downs, the joys and the sorrows, and the lessons he learned about love, marriage and raising children, all while founding and operating six businesses.
Author: Khalid Hussain
Publisher: Frontiers Media SA
ISBN: 2832527280
Category : Science
Languages : en
Pages : 229
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Book Description
Author: Mary Ann Kirsch
Publisher:
ISBN: 9781584440680
Category : Children
Languages : en
Pages : 0
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Book Description
Author: Doris J. Peery
Publisher: Xulon Press
ISBN: 1606473816
Category : Christian life
Languages : en
Pages : 242
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Book Description
Doris Peery has been writing this book for sixty years. Now she has collected all her writings into these intriguing stories and poems reflecting a lifetime of experiences. Her poetry and prose together make for inspirational reading as well as humorous takes on life. * Who is the better sister to be: the cute one or the beautiful one? * What if your husband tells you not to get religion? * What special place does a neighborhood store have in a community? * Would you put a Victory Bell in your church? Doris Peery was born and raised in Emporia, Kansas. After graduating from Ottawa University in Ottawa, Kansas, she taught in elementary schools in Kansas and Virginia. She and Ken, her husband of 55 years, have two sons, five grandchildren and two great grandsons. The Peerys live in Topeka, Kansas.
Author: Dionne Brand
Publisher: Vintage Canada
ISBN: 0345808894
Category : Fiction
Languages : en
Pages : 0
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Book Description
From our acclaimed poet and novelist: a gem of a novel that sizzles about love—between lovers, between friends, and for the places we live in—and pays homage to each moment of experience. Love lasted only one year but the time felt like several springs strung together. In Love Enough, the sharp beauty of Brand's writing draws us effortlessly into the intersecting stories of her characters caught in the middle of choices, apprehensions, fears. Each of the tales here—June's, Bedri's, Da'uud's, Lia's opens a different window on the city they all live in, mostly in parallel, but occasionally, delicately, touching and crossing one another. Each story radiates other stories. In these pages, the urban landscape cannot be untangled from the emotional one; they mingle, shift and cleave to one another. The young man Bedri experiences the terrible isolation brought about by an act of violence, while his father, Da'uud, casualty of a geopolitical conflict, driving a taxi, is witness to curious gestures of love and anger; Lia faces the sometimes unbridgeable chasms of family; and fierce June, ambivalent and passionate with her string of lovers, now in middle age discovers: "There is nothing universal or timeless about this love business. It is hard if you really want to do it right." Brand is our greatest observer—of actions, of emotions, of the little things that often go unnoticed but can mean the turn of a day. At once lucid and dream-like, Love Enough is a profoundly modern work that speaks to the most fundamental questions of how we live now.
Author: Johny K. Johansson
Publisher: SAGE Publications
ISBN: 1483311961
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.
