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Author: Bethany Atazadeh
Publisher:
ISBN: 9781078497244
Category :
Languages : en
Pages : 236
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Book Description
The key to book marketing is not trying to sell your book to everyone, but selling it to your ideal reader.The third book in Marketing for Authors is about more than just using paid advertising to sell your book. It's also about learning where to find an audience for your book and making your story an impulse buy.Learn how to write sales copy and create graphics that help sell your book, whether in paid ads or on social media. You'll get helpful tips and techniques to successfully promote your book through advertisements on Amazon, Facebook, Instagram, Goodreads Giveaways, and even email advertisements. You'll also learn about many free ways to promote your book, such as newsletter swaps and ebook promotion websites.Book marketing doesn't have to cost hundreds of dollars or require years of experience.With an entire resources section at the end of the book, you'll walk away feeling empowered to start promoting your book and ready to discover new readers. By the end of this book, you'll know where to invest your time and money to multiply book sales.
Author: Bethany Atazadeh
Publisher:
ISBN: 9781078497244
Category :
Languages : en
Pages : 236
Get Book Here
Book Description
The key to book marketing is not trying to sell your book to everyone, but selling it to your ideal reader.The third book in Marketing for Authors is about more than just using paid advertising to sell your book. It's also about learning where to find an audience for your book and making your story an impulse buy.Learn how to write sales copy and create graphics that help sell your book, whether in paid ads or on social media. You'll get helpful tips and techniques to successfully promote your book through advertisements on Amazon, Facebook, Instagram, Goodreads Giveaways, and even email advertisements. You'll also learn about many free ways to promote your book, such as newsletter swaps and ebook promotion websites.Book marketing doesn't have to cost hundreds of dollars or require years of experience.With an entire resources section at the end of the book, you'll walk away feeling empowered to start promoting your book and ready to discover new readers. By the end of this book, you'll know where to invest your time and money to multiply book sales.
Author: Nathan Williams
Publisher: Createspace Independent Publishing Platform
ISBN: 9781540488091
Category :
Languages : en
Pages : 98
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Book Description
Coming Soon!
Author: Liz Wiseman
Publisher: Harper Collins
ISBN: 0061964395
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
Are you a genius or a genius maker? We've all had experience with two dramatically different types of leaders. The first type drain intelligence, energy, and capability from the ones around them and always need to be the smartest ones in the room. These are the idea killers, the energy sappers, the diminishers of talent and commitment. On the other side of the spectrum are leaders who use their intelligence to amplify the smarts and capabilities of the people around them. When these leaders walk into a room, lightbulbs go off over people's heads, ideas flow, and problems get solved. These are the leaders who inspire employees to stretch themselves to deliver results that surpass expectations. These are the Multipliers. And the world needs more of them, especially now, when leaders are expected to do more with less. In this engaging and highly practical book, leadership expert Liz Wiseman and management consultant Greg McKeown explore these two leadership styles, persuasively showing how Multipliers can have a resoundingly positive and profitable effect on organizations—getting more done with fewer resources, developing and attracting talent, and cultivating new ideas and energy to drive organizational change and innovation. In analyzing data from more than 150 leaders, Wiseman and McKeown have identified five disciplines that distinguish Multipliers from Diminishers. These five disciplines are not based on innate talent; indeed, they are skills and practices that everyone can learn to use—even lifelong and recalcitrant Diminishers. Lively, real-world case studies and practical tips and techniques bring to life each of these principles, showing you how to become a Multiplier too, whether you are a new or an experienced manager. Just imagine what you could accomplish if you could harness all the energy and intelligence around you. Multipliers will show you how.
Author: Craig Simpson
Publisher: Entrepreneur Press
ISBN: 1613083513
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. He takes readers through basic principles and time-tested methods of creating effective ad copy that increases profits. Dissecting the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.
Author: Francis Chan
Publisher: David C Cook
ISBN: 1434705862
Category : Religion
Languages : en
Pages : 338
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Book Description
Jesus gave his followers a command: “Follow me.” And a promise: “And I will equip you to find others to follow me.” We were made to make disciples. Designed for use in discipleship relationships and other focused settings, Multiply will equip you to carry out Jesus’s ministry. Each of the twenty-four sessions in the book corresponds with an online video at www.multiplymovement.com, where New York Times bestselling author David Platt joins Francis in guiding you through each part of Multiply. One plus one plus one. Every copy of Multiply is designed to do what Jesus did: make disciples who make disciples who make disciples…. Until the world knows the truth of Jesus Christ.
Author: Elmer Wheeler
Publisher: Pickle Partners Publishing
ISBN: 178912476X
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
This book describes the simple but effective methods that Elmer Wheeler has used in making two sales grow where only one grew before. The author is sales consultant for scores of prominent firms. He has tested thousands of word-combinations and selling points on millions of customers at the point of sale. He knows the selling points and techniques that will achieve results. He knows the ones that will fail. The author shows you how the slight twist of a phrase may make a difference between success and failure in selling a product. He shows you how to go about building up your own selling sentences—your own sales presentations—and how to test them on the customer. You will find this book intensely interesting and practical, for the author has filled it with stories of actual sales campaigns that have been built upon the use of tested sentences. The ideas in this book are making money for some of the best-known concerns in the country. They should make money for you.
Author: Brent Adamson
Publisher: Portfolio
ISBN: 1591848156
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge. Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and services across the organization. It turns out that’s the last person you need. Most marketing and sales teams go after low-hanging fruit: buyers who are eager and have clearly articulated needs. That’s simply human nature; it’s much easier to build a relationship with someone who always makes time for you, engages with your content, and listens attentively. But according to brand-new CEB research—based on data from thousands of B2B marketers, sellers, and buyers around the world—the highest-performing teams focus their time on potential customers who are far more skeptical, far less interested in meeting, and ultimately agnostic as to who wins the deal. How could this be? The authors of The Challenger Customer reveal that high-performing B2B teams grasp something that their average-performing peers don’t: Now that big, complex deals increasingly require consensus among a wide range of players across the organization, the limiting factor is rarely the salesperson’s inability to get an individual stakeholder to agree to a solution. More often it’s that the stakeholders inside the company can’t even agree with one another about what the problem is. It turns out only a very specific type of customer stakeholder has the credibility, persuasive skill, and will to effectively challenge his or her colleagues to pursue anything more ambitious than the status quo. These customers get deals to the finish line far more often than friendlier stakeholders who seem so receptive at first. In other words, Challenger sellers do best when they target Challenger customers. The Challenger Customer unveils research-based tools that will help you distinguish the "Talkers" from the "Mobilizers" in any organization. It also provides a blueprint for finding them, engaging them with disruptive insight, and equipping them to effectively challenge their own organization.
Author: Greg Tang
Publisher: Scholastic Inc.
ISBN: 1338193775
Category : Juvenile Nonfiction
Languages : en
Pages : 36
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Book Description
NEW YORK TIMES bestselling author Greg Tang takes on the times tables, teaching kids innovative ways to multiply numbers and derive answers WITHOUT memorization. Four is very fast to do when you multiply by 2.Here's a little good advice --please just always double twice!BEST OF TIMES gives kids an intuitive understanding of multiplication, encouraging them to arrive at answers on their own rather than memorizing the times tables. A child who can multiply by two, for instance, can multiply by four and even eight! Likewise, times six builds on times two and times three.With his common-sense approach, Greg Tang encourages kids to solve problems creatively, building both their skills and their confidence.
Author: Matthew Dixon
Publisher: Penguin
ISBN: 1101545895
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.
Author: Mac Lake
Publisher: Discipling Leaders
ISBN: 9781733372701
Category : Religion
Languages : en
Pages : 242
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Book Description
In this insightful training guide, Mac Lake brings over thirty years' experience of coaching church and organizational leaders. Biblically grounded and with practical examples, as well as questions to spark thought, discussion, and application, Leading Leaders will help leaders to personally grow in their relationship with Christ and enable them to develop the skills required to lead others well. Designed not just to impart information but to bring transformation, this book covers six key areas essential for effective leadership. An ideal resource for churches that want to help their own leaders to develop the character and competency required to lead other leaders.
