Rowntree and the Marketing Revolution, 1862-1969 PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Rowntree and the Marketing Revolution, 1862-1969 PDF full book. Access full book title Rowntree and the Marketing Revolution, 1862-1969 by Robert Fitzgerald. Download full books in PDF and EPUB format.
Author: Robert Fitzgerald
Publisher: Cambridge University Press
ISBN: 0521435129
Category : Business & Economics
Languages : en
Pages : 774
Get Book Here
Book Description
Rowntree and the Marketing Revolution, 1862-1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.
Author: Robert Fitzgerald
Publisher: Cambridge University Press
ISBN: 0521435129
Category : Business & Economics
Languages : en
Pages : 774
Get Book Here
Book Description
Rowntree and the Marketing Revolution, 1862-1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.
Author: Henry Michael Denne Parker
Publisher:
ISBN:
Category : Labor supply
Languages : en
Pages : 566
Get Book Here
Book Description
Author: Eric Lyde Hargreaves
Publisher:
ISBN:
Category : Great Britain
Languages : en
Pages : 698
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Labor laws and legislation
Languages : en
Pages : 1720
Get Book Here
Book Description
Publishes in-depth articles on labor subjects, current labor statistics, information about current labor contracts, and book reviews.
Author: United States. Congress. House
Publisher:
ISBN:
Category :
Languages : en
Pages : 2272
Get Book Here
Book Description
Author: Great Britain. Parliament. House of Commons
Publisher:
ISBN:
Category : Great Britain
Languages : en
Pages : 740
Get Book Here
Book Description
Author: Great Britain. Parliament. House of Commons
Publisher:
ISBN:
Category : Great Britain
Languages : en
Pages : 904
Get Book Here
Book Description
Author: Joseph Bray Freeman
Publisher:
ISBN:
Category : Commodity control
Languages : en
Pages : 368
Get Book Here
Book Description
Author: International Labour Organization
Publisher:
ISBN:
Category : Unemployed
Languages : en
Pages : 486
Get Book Here
Book Description
Author: Frederick Pollock
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 398
Get Book Here
Book Description
