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Author: Edward L. Bernays
Publisher: Open Road Media
ISBN: 1497698677
Category : Business & Economics
Languages : en
Pages : 965
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Book Description
The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.
Author: Edward L. Bernays
Publisher: Open Road Media
ISBN: 1497698677
Category : Business & Economics
Languages : en
Pages : 965
Get Book Here
Book Description
The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.
Author: Charles Seife
Publisher: Souvenir Press
ISBN: 1782837329
Category : Mathematics
Languages : en
Pages : 268
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Book Description
A NEW YORK TIMES NOTABLE BOOK The Babylonians invented it, the Greeks banned it, the Hindus worshipped it, and the Christian Church used it to fend off heretics. Today it's a timebomb ticking in the heart of astrophysics. For zero, infinity's twin, is not like other numbers. It is both nothing and everything. Zero has pitted East against West and faith against reason, and its intransigence persists in the dark core of a black hole and the brilliant flash of the Big Bang. Today, zero lies at the heart of one of the biggest scientific controversies of all time: the quest for a theory of everything. Within the concept of zero lies a philosophical and scientific history of humanity. Charles Seife's elegant and witty account takes us from Aristotle to superstring theory by way of Egyptian geometry, Kabbalism, Einstein, the Chandrasekhar limit and Stephen Hawking. Covering centuries of thought, it is a concise tour of a world of ideas, bound up in the simple notion of nothing.
Author: Adrian Marino
Publisher: SUNY Press
ISBN: 9780791428931
Category : Literary Criticism
Languages : en
Pages : 354
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Book Description
A comprehensive examination of the meaning, history, and evolution of the basic notion of "literature" from antiquity to the seventeenth century.
Author: Kathleen Weidner Zoehfeld
Publisher: Astra Publishing House
ISBN: 1635923956
Category : Juvenile Nonfiction
Languages : en
Pages : 34
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Book Description
EUREKA! Great things happen when science crosses history! Discover the all-true stories of your favorite inventions with this new multicultural STEM series that takes readers on a journey through time and around the world. A perfect choice for kids ages 4–8 who love to figure out how things work! Electric lights--without them, we'd be in the dark! Here is a "biography" of the light bulb, an essential invention that lights up our days and nights. From the first spark of Thomas Alva Edison's idea to the spread of electric lights around the world, Light Bulb is a fun and informative look at an invention that makes a huge difference in our lives. This STEAM nonfiction title is part of the new Eureka! series, each book covering one groundbreaking, world-changing discovery that millions of people use every single day.
Author: Edward L. Bernays
Publisher: University of Oklahoma Press
ISBN: 0806189827
Category : Business & Economics
Languages : en
Pages : 441
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Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author: Shantaram Balwant Mujumdar
Publisher: MacMillan India
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 338
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Book Description
During the last three decades, which saw the world move into a new millennium, the term symbiosis has effortlessly moved from the hallowed preserves of the natural scientists into the joyous world of aspiring fresh-faced youngsters. To eager-eyed young
Author: Brian Jay Jones
Publisher: Ballantine Books
ISBN: 0345526139
Category : Biography & Autobiography
Languages : en
Pages : 434
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Book Description
NEW YORK TIMES BESTSELLER • For the first time ever—a comprehensive biography of one of the twentieth century’s most innovative creative artists: the incomparable, irreplaceable Jim Henson He was a gentle dreamer whose genial bearded visage was recognized around the world, but most people got to know him only through the iconic characters born of his fertile imagination: Kermit the Frog, Bert and Ernie, Miss Piggy, Big Bird. The Muppets made Jim Henson a household name, but they were just part of his remarkable story. This extraordinary biography—written with the generous cooperation of the Henson family—covers the full arc of Henson’s all-too-brief life: from his childhood in Leland, Mississippi, through the years of burgeoning fame in America, to the decade of international celebrity that preceded his untimely death at age fifty-three. Drawing on hundreds of hours of new interviews with Henson's family, friends, and closest collaborators, as well as unprecedented access to private family and company archives, Brian Jay Jones explores the creation of the Muppets, Henson’s contributions to Sesame Street and Saturday Night Live, and his nearly ten-year campaign to bring The Muppet Show to television. Jones provides the imaginative context for Henson’s non-Muppet projects, including the richly imagined worlds of The Dark Crystal and Labyrinth—as well as fascinating misfires like Henson’s dream of opening an inflatable psychedelic nightclub. An uncommonly intimate portrait, Jim Henson captures all the facets of this American original: the master craftsman who revolutionized the presentation of puppets on television, the savvy businessman whose dealmaking prowess won him a reputation as “the new Walt Disney,” and the creative team leader whose collaborative ethos earned him the undying loyalty of everyone who worked for him. Here also is insight into Henson’s intensely private personal life: his Christian Science upbringing, his love of fast cars and expensive art, and his weakness for women. Though an optimist by nature, Henson was haunted by the notion that he would not have time to do all the things he wanted to do in life—a fear that his heartbreaking final hours would prove all too well founded. An up-close look at the charmed life of a legend, Jim Henson gives the full measure to a man whose joyful genius transcended age, language, geography, and culture—and continues to beguile audiences worldwide. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BOOKPAGE “Jim Henson vibrantly delves into the magnificent man and his Muppet methods: It’s an absolute must-read!”—Neil Patrick Harris “An exhaustive work that is never exhausting, a credit both to Jones’s brisk style and to Henson’s exceptional life.”—The New York Times “[A] sweeping portrait that is a mix of humor, mirth and poignancy.”—Washington Independent Review of Books “A meticulously researched tome chock-full of gems about the Muppets and the most thorough portrait of their creator ever crafted.”—Associated Press
Author: Laura Driscoll
Publisher: Astra Publishing House
ISBN: 1635924758
Category : Juvenile Nonfiction
Languages : en
Pages : 34
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Book Description
Say "Cheese!" Around the world, millions of pictures are taken every second. Here is a "biography" of the camera, an essential invention that helps people capture the world around them! From the great Chinese thinker Mozi to Aristotle to Louis Daguerre and George Eastman, people have noticed the interesting effects of light passing through a small opening--the basic idea of a camera. Camera is a fun and informative look at an invention that makes a huge difference in our lives. This STEAM nonfiction title is part of the new Eureka! series, with each book focusing on one groundbreaking, world-changing discovery that millions of people use every single day.
Author: Liza Mundy
Publisher: Simon and Schuster
ISBN: 1416599444
Category : Biography & Autobiography
Languages : en
Pages : 259
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Book Description
Presents a portrait of Michelle Obama from her youth on the south side of Chicago and her education at Princeton and Harvard Law School to her relationship with Barack Obama and her views on political issues.
Author: D.J. Taylor
Publisher: Abrams
ISBN: 1683356845
Category : Literary Criticism
Languages : en
Pages : 204
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Book Description
The essential backstory to the creation and meaning of one of the most important novels of the twentieth century—and now the twenty-first. Since its publication nearly seventy years ago, George Orwell’s 1984 has been regarded as one of the most influential novels of the modern age. Politicians have testified to its influence on their intellectual identities, rock musicians have made records about it, TV viewers watch a reality show named for it, and a White House spokesperson tells of “alternative facts.” The world we live in is often described as an Orwellian one, awash in inescapable surveillance and invasions of privacy. On Nineteen Eighty-Four dives deep into Orwell’s life to chart his earlier writings and key moments in his youth, such as his years at a boarding school, whose strict and charismatic headmaster shaped the idea of Big Brother. Taylor tells the story of the writing of the book, taking readers to the Scottish island of Jura, where Orwell, newly famous thanks to Animal Farm but coping with personal tragedy and rapidly declining health, struggled to finish 1984. Published during the cold war—a term Orwell coined—Taylor elucidates the environmental influences on the book. Then he examines 1984’s post-publication life, including its role as a tool to understand our language, politics, and government. In a climate where truth, surveillance, censorship, and critical thinking are contentious, Orwell’s work is necessary. Written with resonant and reflective analysis, On Nineteen Eighty-Four is both brilliant and remarkably timely. Praise for On Nineteen Eighty-Four “A lively, engaging, concise biography of a novel.” —Kirkus Reviews “The fascinating origins and complex legacy of this enduring masterwork are chronicled in [this] arresting new book.” —BookPage “Brisk [and] focused. . . . Taylor here covers the highlights, giving both an overview of Orwell’s career and a survey of his greatest literary achievement.” —Wall Street Journal “Taylor is an accomplished literary critic and he illuminates Orwell’s work in the context of his life, elegantly and expertly charting his course from Grub Street to bestsellerdom.” —TheGuardian
