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Author: Chase Purdy
Publisher: Penguin Group
ISBN: 0593853865
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
The riveting story of the entrepreneurs and renegades fighting to bring lab-grown meat to the world. The trillion-dollar meat industry is one of our greatest environmental hazards; it pollutes more than all the world's fossil-fuel-powered cars. Global animal agriculture is responsible for deforestation, soil erosion, and more emissions than air travel, paper mills, and coal mining combined. It also, of course, depends on the slaughter of more than 60 billion animals per year, a number that is only increasing as the global appetite for meat swells. But a band of doctors, scientists, activists, and entrepreneurs have been racing to end animal agriculture as we know it, hoping to fulfill a dream of creating meat without ever having to kill an animal. In the laboratories of Silicon Valley companies, Dutch universities, and Israeli startups, visionaries are growing burgers and steaks from microscopic animal cells and inventing systems to do so at scale--allowing us to feed the world without slaughter and environmental devastation. Drawing from exclusive and unprecedented access to the main players, from polarizing activist-turned-tech CEO Josh Tetrick to lobbyists and regulators on both sides of the issue, Billion Dollar Burger follows the people fighting to upend our food system as they butt up against the entrenched interests fighting viciously to stop them. The stakes are monumentally high: cell-cultured meat is the best hope for sustainable food production, a key to fighting climate change, a gold mine for the companies that make it happen, and an existential threat for the farmers and meatpackers that make our meat today. Are we ready?
Author: Chase Purdy
Publisher: Penguin Group
ISBN: 0593853865
Category : Business & Economics
Languages : en
Pages : 273
Get Book Here
Book Description
The riveting story of the entrepreneurs and renegades fighting to bring lab-grown meat to the world. The trillion-dollar meat industry is one of our greatest environmental hazards; it pollutes more than all the world's fossil-fuel-powered cars. Global animal agriculture is responsible for deforestation, soil erosion, and more emissions than air travel, paper mills, and coal mining combined. It also, of course, depends on the slaughter of more than 60 billion animals per year, a number that is only increasing as the global appetite for meat swells. But a band of doctors, scientists, activists, and entrepreneurs have been racing to end animal agriculture as we know it, hoping to fulfill a dream of creating meat without ever having to kill an animal. In the laboratories of Silicon Valley companies, Dutch universities, and Israeli startups, visionaries are growing burgers and steaks from microscopic animal cells and inventing systems to do so at scale--allowing us to feed the world without slaughter and environmental devastation. Drawing from exclusive and unprecedented access to the main players, from polarizing activist-turned-tech CEO Josh Tetrick to lobbyists and regulators on both sides of the issue, Billion Dollar Burger follows the people fighting to upend our food system as they butt up against the entrenched interests fighting viciously to stop them. The stakes are monumentally high: cell-cultured meat is the best hope for sustainable food production, a key to fighting climate change, a gold mine for the companies that make it happen, and an existential threat for the farmers and meatpackers that make our meat today. Are we ready?
Author: Anne H. Chasser
Publisher: John Wiley & Sons
ISBN: 0470648848
Category : Law
Languages : en
Pages : 240
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Book Description
Discover how the world's leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come Reveals how to reduce costs in the brand creation and legal process Illustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders Innovative in its approach, Brand Rewired shows you how how leading companies are abandoning the old school research-and-development-driven innovation philosophy and evolving to a Brand Rewired approach of innovating at the consumer level, using multi-disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.
Author: Honey Parker
Publisher: Morgan James Publishing
ISBN: 161448273X
Category : Business & Economics
Languages : en
Pages : 167
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Book Description
Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers. Branding may be the single most misunderstood concept in marketing. It’s not only for big businesses with big bucks. It’s not about a logo, a color, a font, or a type of advertising. Branding is defining a company’s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business’s juicy center. Even small businesses on shoestring budgets and sole practitioners can learn the principles of good branding—an effort that encompasses not just messaging, but multiple day-to-day decisions that shape and build your customers’ perceptions and emotions. With numerous real-life examples and the expertise that comes only from experience, this book guides you to a new way of thinking about your business, and the kind of wisdom that no amount of money can buy.
Author: William H. Tucker
Publisher: Springer Nature
ISBN: 3031416147
Category : Psychology
Languages : en
Pages : 132
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Book Description
This open access book examines the implications of The Bell Curve for the social, economic, and political developments of the early 21st century. Following a review of the reception of The Bell Curve and its place in the campaign to end affirmative action, Professor Tucker analyses Herrnstein’s concept of the “meritocracy” in relation to earlier 20th century eugenics and the dramatic increase in economic inequality over the past 30 years. Tucker demonstrates how, contrary to The Bell Curve’s predictions, the reallocation of these huge sums was neither rational nor beneficial for society. The book moves on to situate The Bell Curve within contemporary politics and shows how it can be seen to have played a role in the 2016 US election. This compelling analysis will appeal to scholars and those with an interest in the history of scientific racism, the history of psychology and the sociology of knowledge and science. This is an open access book.
Author: David M. Smick
Publisher: Penguin
ISBN: 9781591842187
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
A founder of the acclaimed quarterly The International Economy explains the economic problems behind the credit and mortgage issues of the past two years, identifying hidden connections between key events and the global economy. 50,000 first printing.
Author:
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ISBN:
Category :
Languages : en
Pages : 256
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Book Description
Author: Anant Sudarshan
Publisher: Stanford University
ISBN:
Category :
Languages : en
Pages : 198
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Book Description
California's energy efficiency policies and energy use patterns have attracted widespread national and international interest. Over the last three decades, the state has implemented a variety of regulatory and legislative measures aimed at reducing the demand for energy, through encouraging more efficient consumption. In a startling contrast to the nation as a whole, the state electricity consumption per capita has stayed relatively steady since 1970. A comparative graph of the state and national electricity intensities is called the Rosenfeld Curve, named after the influential former Commissioner of the California Energy Commission. This thesis examines the structural determinants of electricity consumption with a view to answering the question -- What fraction of the state-nation difference in electricity consumption intensity might reasonably be attributed to policy interventions? I begin with a simple decomposition analysis of the residential, industrial and commercial sectors, using empirical data from a variety of sources. I find that over two-thirds of the difference between state and national energy intensity may be attributed to structural factors that are independent of policy interventions, leaving a smaller, unexplained portion that could owe to program interventions (a share that has increased over time). I next consider the residential sector in detail, a topic that is the primary focus of my thesis. I describe residential consumption of electricity and secondary heating fuels, using a structural model of household energy demand estimated using micro-data from the period between 1993 and 2005. In doing so, I account for heterogeneity in household types in the population. After controlling for structural factors such as climate, I find evidence suggesting that policy may have been particularly effective in reducing the energy needed for heating and cooling end uses. I also find evidence of increasing policy effects over the ten years between 1995 and 2005. Additionally, the model suggests that incentive compatibility considerations may have resulted in inefficiently high energy consumption in rented dwellings. Overall, the econometric model indicates about 20 percent of the state nation difference in the residential sector may owe to program effects. These results are interesting as a retrospective look at the California experience, but more importantly as a benchmark of what might reasonably be expected from energy efficiency elsewhere in the world. They also underline the importance of using counterfactual policy evaluation techniques instead of comparisons of aggregate statistics in understanding policy impact.
Author:
Publisher:
ISBN:
Category : Weights and measures
Languages : en
Pages : 156
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Book Description
Author: Allen Gannett
Publisher: Crown Currency
ISBN: 1524761710
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field. We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign. As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success. In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.
Author:
Publisher:
ISBN:
Category : Energy policy
Languages : en
Pages : 786
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Book Description
Indexes the tables, graphs, and formatted data presented in the statistical publications of the EIA.
