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Author: W Robert Griffiths
Publisher: Austin Macauley Publishers
ISBN: 1035845121
Category : Sports & Recreation
Languages : en
Pages : 550
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Book Description
Beyond the Concept of Sport challenges tired assumptions about athletics to unveil sports’ underestimated yet far-reaching social impact and philosophical significance. While governments downplay its influence, author Robert Griffiths recognizes that sports – especially cricket – deeply channels the human spirit for participants and fans alike. He eschews cliches to deliver fresh insight into sports’ resonance. This is no dry academic tome, but rather a lively examination blending scholarship with accessibility. Griffiths brings iconoclastic yet sage opinions to unpacking how athletic pursuits shape culture and consciousness. He illuminates the under-appreciated role sports play in forging identity, purpose, inspiration, escapism and more for millions globally. Grappling with issues often overlooked when discussing athletics, Griffiths’ unconventional analysis explores fandom, nationalism, arts, business, and the very meaning woven through sports’ rituals. Written with passionate intellect, wry wit, and a distaste for the dull, Beyond the Concept of Sport cries out to be read by both die-hard fans and curious sceptics. After all, few human realms spark such fervour and unity across the world’s divides like that of sports. This book captures that emotional impact while elevating sports as a subject worthy of serious yet spirited consideration.
Author: W Robert Griffiths
Publisher: Austin Macauley Publishers
ISBN: 1035845121
Category : Sports & Recreation
Languages : en
Pages : 550
Get Book Here
Book Description
Beyond the Concept of Sport challenges tired assumptions about athletics to unveil sports’ underestimated yet far-reaching social impact and philosophical significance. While governments downplay its influence, author Robert Griffiths recognizes that sports – especially cricket – deeply channels the human spirit for participants and fans alike. He eschews cliches to deliver fresh insight into sports’ resonance. This is no dry academic tome, but rather a lively examination blending scholarship with accessibility. Griffiths brings iconoclastic yet sage opinions to unpacking how athletic pursuits shape culture and consciousness. He illuminates the under-appreciated role sports play in forging identity, purpose, inspiration, escapism and more for millions globally. Grappling with issues often overlooked when discussing athletics, Griffiths’ unconventional analysis explores fandom, nationalism, arts, business, and the very meaning woven through sports’ rituals. Written with passionate intellect, wry wit, and a distaste for the dull, Beyond the Concept of Sport cries out to be read by both die-hard fans and curious sceptics. After all, few human realms spark such fervour and unity across the world’s divides like that of sports. This book captures that emotional impact while elevating sports as a subject worthy of serious yet spirited consideration.
Author: Eric C. Schwarz
Publisher: Routledge
ISBN: 1351667629
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.
Author: Brett Hutchins
Publisher: Taylor & Francis
ISBN: 1136321101
Category : Sports & Recreation
Languages : en
Pages : 256
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Book Description
Television is no longer the only screen delivering footage and news to people about sport. Computers, the Internet, Web, mobile and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures. An expanding array of popular sports media – industry, user, club, athlete and fan produced – is now available and accessible in networked digital communications environments. This change is confounding the thinking of major sports organizations that have lived off the generous revenue flowing from exclusive broadcast contracts with free-to-air and subscription television networks for the last five decades. These developments are creating commercial and policy confusion, particularly as sports audiences and the advertising market fragment in line with the proliferation of niche channels and sources of digital sports media. Chapters in this title examine the shift from broadcast to online sports media markets, the impact of social networking platforms like Twitter and Facebook, evolving user and fan practices, the changing character of sports journalism, and the rise of sports computer gaming. Each chapter traces the socio-cultural implications of trends and trajectories in media sport.
Author: Daryl Siedentop
Publisher: Human Kinetics
ISBN: 1492582204
Category : Education
Languages : en
Pages : 226
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Book Description
This new edition of Complete Guide to Sport Education contains everything your students need to get—and keep—children active. Regardless of skill or confidence level, your students will learn how to get children to work together, support each other, and gain competence in sport and fitness skills so that they can stay moving now and throughout their lifetime. The Sport Education model is appropriate for various dance forms and recreational activities such as swimming, weightlifting, and other fitness programs such as aerobic routines and hiking. The text for this groundbreaking Sport Education curricular model has expanded to 12 chapters, is updated throughout, and offers even more practical examples and real-world applications from both elementary and secondary levels: • A new emphasis on using the Sport Education model to help students reach national goals for physical activity, including outside of class time • Review of the findings from more than 50 research studies that examine the efficacies of the Sport Education model • More online teacher resources—including ready-to-use forms, plans, assessments, charts, and handouts A few examples of new resources include a series of team practice cards that teachers and team coaches can use to plan practices, and templates that allow teachers to choose among several game-play performance indicators (techniques and tactics, rules and strategies, fair play, and so on). The resources make it easy for professors to use this text in college methods and curriculum courses. Authors Daryl Siedentop, Peter Hastie, and Hans van der Mars provide a perfect blend of rock-solid theory and practical application for a wealth of games, sports, and fitness activities. Through their Sport Education model, children quickly become involved in all aspects of a sport or activity, learning skills, sportsmanship, and responsibility. The curriculum helps students develop as leaders and as team players. And as they learn to become true players and performers, they become more competent and confident—thus leading to the likelihood that they will continue being active after school, on weekends, and as they grow. This second edition of Complete Guide to Sport Education will help school programs meet national physical activity guidelines and the national physical education standards established by NASPE. It contains everything that future physical education teachers need in order to implement an effective program. With its greater emphasis on activity and fitness, its expanded resources, its relevance and freshness, and its practical approach, Complete Guide to Sport Education, Second Edition, is just what your students need to point children in the direction of healthy, active lifestyles.
Author: Lyndsay M. C. Hayhurst
Publisher: Routledge
ISBN: 1317615506
Category : Social Science
Languages : en
Pages : 267
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Book Description
Debates around the ‘sport for development and peace’ (SDP) movement have entered a new phase, moving on from simple questions surrounding the utility of sport as a tool of international development. Beyond Sport for Development and Peace argues that critical research and new perspectives and methodologies are necessary to balance the local aspects and global influences of sport and to better understand the power relations embedded in SDP on a transnational scale. As the era of the Millennium Development Goals gives way to a new agenda for sustainable development, this book considers the position of SDP. The book brings together contributors from 15 different countries across the developed and developing worlds, including academic researchers and ‘on the ground’ experts, practitioners and policy-makers, to provide one of the most diverse set of perspectives assembled in SDP scholarship. Looking to the renewed development agenda, its authors explore theoretical, policy and practical dimensions that address the broadening geographical and cultural spread of SDP, the emergence of issues such as child protection within it, its increased capacity for critical reflection on practice, and its potential for new collaborative approaches to knowledge production. Through its combination of academically-led chapters paired with practice-oriented ‘responses’ it offers an important reconceptualization of SDP as a contributor to development policy, and opens up important new avenues for studying and ‘practising’ SDP. Beyond Sport for Development and Peace is therefore essential reading for all researchers, advanced students, policy-makers and practitioners working in sport development or international development.
Author: Shawn E. Klein
Publisher: Lexington Books
ISBN: 1498511589
Category : Philosophy
Languages : en
Pages : 279
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Book Description
Defining Sport: Conceptions and Borderlines is not about the variations of usage of the term “sport.” It is about the concept, the range of activities in the world that we unite into one idea—sport. It is through the project of defining sport that we can come to understand these activities better, how they are similar or different, and how they relate to other human endeavors. This definitional inquiry, and the deeper appreciation and apprehension of sport that follows, is the core of this volume. Part I examines several of the standard and influential approaches to defining sport. Part II uses these approaches to examine various challenging borderline cases. These chapters examine the interplay of the borderline cases with the definition and provide a more thorough and clearer understanding of both the definition and the given cases. This work is not meant to be the definitive or exhaustive account of sport. It is meant to inspire further thought and debate on just what sport is; how it relates to other activities and human endeavors; and what we can learn about ourselves through the study of sport. This book will be of interest to scholars in philosophy of sport, history, communications, sociology, psychology, sports management, cultural studies, and physical education.
Author: Göker GÜLAY
Publisher: Turkuaz Kongre Organizasyonu Fuarcılık Yayıncılık Eğitim Turizm ve Ticaret Limited Şirketi
ISBN: 6256379683
Category : Language Arts & Disciplines
Languages : en
Pages : 99
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Book Description
Welcome to the world of sports marketing, where the intersection of athleticism, business acumen, and digital innovation unfolds. In this book, we embark on an intellectual journey that dissects the intricate domain of sports marketing, navigating through essential basics, exploring the strategic use of social media, and delving into the fascinating realm of advertising in and through sports. Chapter 1 sets the stage by offering the foundational knowledge required to grasp the multifaceted nature of sports marketing. From understanding the institutional view of sport and its demand to distinguishing between marketing in sport and marketing through sport, this section lays the groundwork for our exploration. We examine the relationship between advertising and sports, conceptualize sport as a product in marketing, and delve into the role of athletes as key figures in sports marketing. Along the way, we uncover the power of sports celebrities in marketing communication and explore the intricate world of sports consumers. This section takes a dive into sports venues as advertising media, shedding light on their impact and effectiveness. It also discusses how sport events can be used to connect with target audiences, increase brand awareness and boost sales, as sport events present a significant marketing opportunity for businesses and organizations. It discusses a range of strategies and practices for marketing sport events within the framework of event planning and marketing communications. Advertising in and through sport is another important area of sports marketing since sport offers a powerful platform for advertising. Sport events, athletes and sports teams can be an effective way to reach a wide audience. In this context, the book discusses the basics of advertising in and through sport. Chapter 2 turns our attention to the dynamic realm of social media in sports marketing. In an era where digital connectivity reigns supreme, the strategic use of social media is a game-changer. We scrutinize the risks involved in leveraging social media in sports marketing and delve into strategic approaches. This includes an exploration of academic studies on strategic social media use, the concept of relationship marketing in sports, and the art of sports relationship marketing through social media. Social media is becoming an increasingly important tool for sports marketing. It offers a powerful platform that businesses and organizations can use to connect with their target audiences, increase brand awareness and drive sales. This book aims to provide a comprehensive guide on how social media can be used for sports marketing, covering topics such as developing a social media strategy, content creation and social media analytics. This book is designed to cater to a diverse audience. Scholars in the field of communication and media will find rich insights into the evolving dynamics of sports marketing. Professional marketers will discover practical strategies for harnessing the power of social media in their campaigns, while students passionate about sports marketing and advertising will find a comprehensive foundation for their future endeavors. May this book serve as a beacon of knowledge and inspiration as you navigate the dynamic and thrilling world of sports marketing.
Author: Trevor Slack
Publisher: Human Kinetics Publishers
ISBN: 1492500801
Category : Business & Economics
Languages : en
Pages : 538
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Book Description
Textbook for graduate and upper-undergraduate courses in organizational theory and organizational behavior as it relates to sport and sport/recreation management degree programs; reference for practicing sport managers around the world
Author: Marie-Theres Albert
Publisher: Springer
ISBN: 3319571656
Category : Social Science
Languages : en
Pages : 368
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Book Description
This volume looks at sustainable protection and sustainable use of cultural and natural heritage, particularly in view of the current challenges of the 21st century. For more than 40 years the World Heritage Convention has regulated the protection of the cultural and natural heritage of humankind, particularly in that heritage shall be protected if it is threatened by modern development. The international community has also adopted sustainability and sustainable development, as objectives to facilitate the protection of cultural and natural heritage. Sustainable heritage protection and use must therefore be preserved in the face of the global challenges it faces and must be perceived in terms of societal, political and corresponding economic paradigms.
Author: Eric Brymer
Publisher: Frontiers Media SA
ISBN: 2889635430
Category :
Languages : en
Pages : 221
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Book Description
Extreme sports, those activities that lie on the outermost edges of independent adventurous leisure activities, where a mismanaged mistake or accident would most likely result in death, have developed into a significant worldwide phenomenon (Brymer & Schweitzer, 2017a). Extreme sport activities are continually evolving, typical examples include BASE (an acronym for Buildings, Antennae, Span, Earth) jumping and related activities such as proximity flying, extreme skiing, big wave surfing, waterfall kayaking, rope free solo climbing and high-level mountaineering. While participant numbers in many traditional team and individual sports such as golf, basketball and racket sports have declined over the last decade or so, participant numbers in so called extreme sports have surged. Although extreme sports are still assumed to be a Western pastime, there has been considerable Global uptake. Equally, the idea that adventure sports are only for the young is also changing as participation rates across the generations are growing. For example, baby boomers are enthusiastic participants of adventure sports more generally (Brymer & Schweitzer, 2017b; Patterson, 2002) and Generation Z turn to extreme sports because they are popular and linked to escapism (Giannoulakis & Pursglove, 2017). Arguably, extreme sports now support a multi-billion dollar industry and the momentum seems to be intensifying. Traditional explanations for why extreme sports have become so popular are varied. For some, the popularity is explained as the desire to rebel against a society that is becoming too risk averse, for others it is about the spectacle and the merchandise that is associated with organised activities and athletes. For others it is just that there are a lot of people attracted by risk and danger or just want to show off. For others still it is about the desire to belong to sub-cultures and the glamour that goes with extreme sports. Some seek mastery in their chosen activity and in situations of significant challenges. This confusion is unfortunate as despite their popularity there is still a negative perception about extreme sports participation. There is a pressing need for clarity. The dominant research perspective has focused on positivist theory-driven perspectives that attempt to match extreme sports against predetermined characteristics. For the most part empirical research has conformed to predetermined societal perspectives. Other ways of knowing might reveal more nuanced perspectives of the human dimension of extreme sport participation. This special edition brings together cutting-edge research and thought examining psychology and extreme sports, with particular attention payed to the examination of motivations for initial participation, continued participation, effective performance, and outcomes from participation. References Brymer, E. & Schweitzer, R. (2017a) Phenomenology and the extreme sports experience, NY, Routledge. Brymer, E, & Schweitzer, R, D. (2017b) Evoking the Ineffable: The phenomenology of extreme sports, Psychology of Consciousness: Theory, Research, and Practice 4(1):63-74 Giannoulakis, C., & Pursglove, L., K., (2017) Evolution of the Action Sport Setting. In S.E. Klein Ed. Defining Sport: Conceptions and Borderlines. Lexington Books, London. 128-146 Patterson, I. (2002) Baby Boomers and Adventure Tourism: The Importance of Marketing the Leisure Experience, World Leisure Journal, 44:2, 4-10, DOI: 10.1080/04419057.2002.9674265
