Beyond Customer Satisfaction to Customer Loyalty

Beyond Customer Satisfaction to Customer Loyalty PDF Author: Keki R. Bhote
Publisher: Amacom Books
ISBN: 9780814423622
Category : Business & Economics
Languages : en
Pages : 148

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Book Description
This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.