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Author: Johnny Ch LOK
Publisher:
ISBN: 9781980929987
Category :
Languages : en
Pages : 375
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Book Description
Part One Behavioral micro and macro economic conceptChapter One Behavioral economy method predictsorganizational behavioral changes and marketing behavioral changes. Over the past 20 years, many researchers believe to apply behavioral economic macroeconomic models which can predict market behavioral change. The reasons are based on assumptions of optimizing behavior in many cases have difficulty accounting for key real-world observations. Hence, researchers have used behavioral economics assumptions with the aim of making their model predicting better fit the data. The reason for behavioral economics results into macroeconomics will be more accurate to predict market behavioral change in macro-economy view point, such as economic fluctuation prediction, the consumption, formation of expectations and determination of wages and employment how to aggregation supply and the possibility of consumer individual demand product or service number prediction more accurately. Which assumptions should one now make when analyzing macro-economic questions? Economists believe some marketing changing behavioral assumptions that have already been implemented in macro-economic models, such as fairness consideration. Hence, marketing changing behavioral assumptions are needed for explaining macro-economic concept. ⦁ How to apply behavioral economy theory to predict marketing behavioral changes more accurate?In my this book, it will have two parts. The first part concerns why these US or UK enterprise change their marketing strategies to solve consumer behavioral changing challenges as the as the second part concerns why these US or UK enterprises change their organizational internal management strategies to solve their staffs' works or emotions challenges from their behavioral economy method.In first part, I shall apply micro or macroeconomic concept to assume why any one of these UK or US enterprises which are needed to change any marketing strategies from their consumer behavioral changing factor influences. I choose to apply micro or macroeconomic concept to assume that because macro or microeconomic evidence is more reasonable to prove why UK and US both countries themselves markets will be influenced to change these below UK and US enterprises' marketing strategies by their consumers' behavioral changing influences.
Author: Johnny Ch LOK
Publisher:
ISBN: 9781980929987
Category :
Languages : en
Pages : 375
Get Book Here
Book Description
Part One Behavioral micro and macro economic conceptChapter One Behavioral economy method predictsorganizational behavioral changes and marketing behavioral changes. Over the past 20 years, many researchers believe to apply behavioral economic macroeconomic models which can predict market behavioral change. The reasons are based on assumptions of optimizing behavior in many cases have difficulty accounting for key real-world observations. Hence, researchers have used behavioral economics assumptions with the aim of making their model predicting better fit the data. The reason for behavioral economics results into macroeconomics will be more accurate to predict market behavioral change in macro-economy view point, such as economic fluctuation prediction, the consumption, formation of expectations and determination of wages and employment how to aggregation supply and the possibility of consumer individual demand product or service number prediction more accurately. Which assumptions should one now make when analyzing macro-economic questions? Economists believe some marketing changing behavioral assumptions that have already been implemented in macro-economic models, such as fairness consideration. Hence, marketing changing behavioral assumptions are needed for explaining macro-economic concept. ⦁ How to apply behavioral economy theory to predict marketing behavioral changes more accurate?In my this book, it will have two parts. The first part concerns why these US or UK enterprise change their marketing strategies to solve consumer behavioral changing challenges as the as the second part concerns why these US or UK enterprises change their organizational internal management strategies to solve their staffs' works or emotions challenges from their behavioral economy method.In first part, I shall apply micro or macroeconomic concept to assume why any one of these UK or US enterprises which are needed to change any marketing strategies from their consumer behavioral changing factor influences. I choose to apply micro or macroeconomic concept to assume that because macro or microeconomic evidence is more reasonable to prove why UK and US both countries themselves markets will be influenced to change these below UK and US enterprises' marketing strategies by their consumers' behavioral changing influences.
Author: Johnny Ch Lok
Publisher: Createspace Independent Publishing Platform
ISBN: 9781717378415
Category :
Languages : en
Pages : 376
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Book Description
How behavioral economy method can predict consumer behavior. This book can explain the actual evidences and cases to prove why it is possible to apply behavioral psychology methods to predict consumer individual purchase desire more successfully.
Author: Johnny Ch LOK
Publisher:
ISBN: 9781980903994
Category :
Languages : en
Pages : 375
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Book Description
Chapter 8Mobile phone company marketing strategy case study1. Critically evaluate methods that mobile phone companies could use to assess buyer's likely response to new features, such as video on demand. Behavioral economy analysis, it indicates mobile companies need have internet, video function, GPS location search etc. different high technological functions to attract mobile consumers to choose to buy their mobile products. Thus, if the mobile product can have unique high technological functions to satisfy mobile consumers' undiscovered useful needs. Then it charges higher price and it won't decrease mobile customer number.Mobile phone is a product to satisfy customers' verbal communication needs during who leave home to need to communicate with anyone urgently . Mobile products are only bought for the verbal communication benefit. In other words, a mobile phone product is of value to someone only as long as it is perceived as satisfying some extra need, instead of verbal communication, such as watching video demand from internet when people are sitting on buses, or trains , or drive cars to watch video entertainment from their mobile phones. So, a mobile phone can be a material product, it can also provide an intangible service, such as verbal communication and watching video or sending email from internet by an 3G or 4G telecommunication fast speed internet service provision channel when who leave their home, who can also enjoy to watch video and call anyone and send email such as staying at home.
Author: Johnny Ch LOK
Publisher: Independently Published
ISBN: 9781980930204
Category :
Languages : en
Pages : 209
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Book Description
SummaryI shall research three questions.(1)Whether has it relationship between behavioraleconomy and consumer psychology ?(2)Can apply behavioral economy concept topredict consumer behavior?(3)How can apply behavioral economy conceptto predict consumer behavior?In part one, I shall explain what behavioral economy mean and function is, and I shall indicate some examples of behavioral economy method.In part two, I shall indicate how to apply behavioral economy methods to attempt to predict Disney visitor's behavioral choice to visit , university student behavioral choice to study, underground train MTR's passenger's behavioral choice what transportation tool to catch, airline passenger's behavioral choice which airline to buy airticket to catch airplane and environment protection product buyer's behavioral choice to buy any kind of environmental product reasons.Because economic is the science of how resources are allocated by individuals, firms and markets. So, the psychology of individual behavior should be influenced by environment economic factors. Behavioral economy is seem a mathematical tool to predict consumer behaviors, e.g. product price, purchase of insurance, corporate structure and personal decisions, like investment in education or investment in saving.These external economic environment factors, firm's internal strengths or weaknesses factors and consumer's individual psychological factors will influence how many the consumers choose to buy the firm's products or consume the firm's service provision in every year.I write this topic main aim to explain how to apply behavioral economy methods to predict consumer behavior or employee behavior. In my this book, I shall indicate UK and US some public or private entrepreneurs' model, how to apply behavioral economy methods to predict whose marketing behaviors in macro economy view point as well as organizational behavior in micro economy view point both. Different industries have different unique marketing consumption models. How to apply behavioral economy methods to predict behavior in order to know what is the main psychologyical factors to influence these sample UK, US sample entrepreneur's consumers choices to decide to consume themselves services or buy their products more attractively. I shall apply marketing behaviors in macro economy view point as well as organizational behavior in micro economy view point both to indicate these factors, such as product price, purchase of insurance, corporate structure and personal decisions, like investment in education or investment in saving. To explain why these factors will influence consumer numbers to any firms.
Author: Johnny Ch Lok
Publisher: Independently Published
ISBN: 9781082823275
Category :
Languages : en
Pages : 524
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Book Description
How can ( non-behavioral economy method) ethnographic research predict consumer emotion ?Ethnographic research is one preferable consumer behavioral psychology method to predict consumers' general shopping model. Because any businessmen can install one video record camera to record the consumers' life habit at home. It aims to watch every video record camera observers whose life habits or life behaviors to evaluate the reasons why who choose to buy the product to make shopping desire more accurate.Critically assess the role of ethnographic research as a means of learning More about buyer behavior. To critically assess whether the role of ethnographic research as a means of learning more about buyer behavior. I shall indicate what the marketers who use general methods to learn more about buyer behavior to compare to ethnographic research difference. In general, marketers learn buyer behavior who shall follow the simplified stages in the buyer decision process, such as the beginning is from need recognition to information search to evaluate to decision to the end of post purchase evaluation stage. Hence, the any buyers behavior shall be cycle stage to decide whether who shall repeat to choose to buy the company's product or use it's service if who feel the product or service had achieved their satisfaction after who spent. The marketers shall use questionnaires or marketing researches to enquire consumers to gather their ideas to analysis to get evaluation to assess whether how whose companies need to produce what kinds of new products style, design, color, price level and sale channels to achieve the most suitable marketing strategy to raise their sale competition. Otherwise, the role of ethnographic search is one different method to learn more about buyer behavior. In general, companies shall not need to arrange questionnaires to enquire participants to fill to answer questions to gather data to carry on evaluation and which do not need to follow the simplified stages to assess target client groups purchase decision process to carry on the sale and post purchase evaluation cycle to evaluate whether what are their product criteria or weaknesses which need to improve to raise their sale competition in their market. I think ethnographic research can get closer to the truth about consumer behavior. On behalf of companies' clients, which can seek to uncover hidden truths about the way their clients' lead their lives, by paying volunteers to be followed for days on end, being filmed and having their every more recorded.
Author: Victor J. Tremblay
Publisher: Edward Elgar Publishing
ISBN: 178471898X
Category : Economics
Languages : en
Pages : 483
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Book Description
The Handbook of Behavioral Industrial Organization integrates behavioral economics into industrial organization. Chapters cover concepts such as relative thinking, salience, shrouded attributes, cognitive dissonance, motivated reasoning, confirmation bias, overconfidence, status quo bias, social cooperation and identity. Additional chapters consider industry issues, such as sports and gambling industries, neuroeconomic studies of brands and advertising, and behavioral antitrust law. The Handbook features a wide array of methods (literature surveys, experimental and econometric research, and theoretical modelling), facilitating accessibility to a wide audience.
Author: Tanya Rosenblat
Publisher: Emerald Group Publishing
ISBN: 1785603507
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
This volume highlights the importance of replicating previous economic experiments for understanding the robustness and generalizability of behavior. Readers will gain a better understanding of the role that replication plays in scientific discovery as well as valuable insights into the robustness of previously reported findings.
Author: Gordon Foxall
Publisher: Routledge
ISBN: 1135238081
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers’ subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.
Author: Peter Diamond
Publisher: Princeton University Press
ISBN: 1400829143
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
In the last decade, behavioral economics, borrowing from psychology and sociology to explain decisions inconsistent with traditional economics, has revolutionized the way economists view the world. But despite this general success, behavioral thinking has fundamentally transformed only one field of applied economics-finance. Peter Diamond and Hannu Vartiainen's Behavioral Economics and Its Applications argues that behavioral economics can have a similar impact in other fields of economics. In this volume, some of the world's leading thinkers in behavioral economics and general economic theory make the case for a much greater use of behavioral ideas in six fields where these ideas have already proved useful but have not yet been fully incorporated--public economics, development, law and economics, health, wage determination, and organizational economics. The result is an attempt to set the agenda of an important development in economics--an agenda that will interest policymakers, sociologists, and psychologists as well as economists. Contributors include Ian Ayres, B. Douglas Bernheim, Truman F. Bewley, Colin F. Camerer, Anne Case, Michael D. Cohen, Peter Diamond, Christoph Engel, Richard G. Frank, Jacob Glazer, Seppo Honkapohja, Christine Jolls, Botond Koszegi, Ulrike Malmendier, Sendhil Mullainathan, Antonio Rangel, Emmanuel Saez, Eldar Shafir, Sir Nicholas Stern, Jean Tirole, Hannu Vartiainen, and Timothy D. Wilson.
Author: St. Clements University Academic Staff - Türkiye
Publisher: Prof. Dr. Bilal Semih Bozdemir
ISBN:
Category : Education
Languages : en
Pages : 541
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Book Description
Work motivation can be defined as the level of energy, commitment, and creativity that a company's workers bring to their roles. It is a multidimensional construct influenced by intrinsic and extrinsic factors, as well as contextual elements within the workplace. Theories of work motivation provide frameworks through which organizations can understand not only why employees are motivated but how they can enhance motivation levels to achieve organizational goals.
