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Author: H. Vicky Zhao
Publisher: Cambridge University Press
ISBN: 1139500023
Category : Technology & Engineering
Languages : en
Pages : 351
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Book Description
In large-scale media-sharing social networks, where millions of users create, share, link and reuse media content, there are clear challenges in protecting content security and intellectual property, and in designing scalable and reliable networks capable of handling high levels of traffic. This comprehensive resource demonstrates how game theory can be used to model user dynamics and optimize design of media-sharing networks. It reviews the fundamental methodologies used to model and analyze human behavior, using examples from real-world multimedia social networks. With a thorough investigation of the impact of human factors on multimedia system design, this accessible book shows how an understanding of human behavior can be used to improve system performance. Bringing together mathematical tools and engineering concepts with ideas from sociology and human behavior analysis, this one-stop guide will enable researchers to explore this emerging field further and ultimately design media-sharing systems with more efficient, secure and personalized services.
Author: H. Vicky Zhao
Publisher: Cambridge University Press
ISBN: 1139500023
Category : Technology & Engineering
Languages : en
Pages : 351
Get Book Here
Book Description
In large-scale media-sharing social networks, where millions of users create, share, link and reuse media content, there are clear challenges in protecting content security and intellectual property, and in designing scalable and reliable networks capable of handling high levels of traffic. This comprehensive resource demonstrates how game theory can be used to model user dynamics and optimize design of media-sharing networks. It reviews the fundamental methodologies used to model and analyze human behavior, using examples from real-world multimedia social networks. With a thorough investigation of the impact of human factors on multimedia system design, this accessible book shows how an understanding of human behavior can be used to improve system performance. Bringing together mathematical tools and engineering concepts with ideas from sociology and human behavior analysis, this one-stop guide will enable researchers to explore this emerging field further and ultimately design media-sharing systems with more efficient, secure and personalized services.
Author: H. Vicky Zhao
Publisher:
ISBN: 9781139077897
Category : Consumer behavior
Languages : en
Pages : 351
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Book Description
Demonstrates how signal processing techniques can be used to model user dynamics and optimize design of media-sharing network systems.
Author: Mehmet Kaya
Publisher: Springer
ISBN: 3030025926
Category : Social Science
Languages : en
Pages : 238
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Book Description
This timely book focuses on influence and behavior analysis in the broader context of social network applications and social media. Twitter accounts of telecommunications companies are analyzed. Rumor sources in finite graphs with boundary effects by message-passing algorithms are identified. The coherent, state-of-the-art collection of chapters was initially selected based on solid reviews from the IEEE/ACM International Conference on Advances in Social Networks, Analysis, and Mining (ASONAM '17). Chapters were then improved and extended substantially, and the final versions were rigorously reviewed and revised to meet the series standards. Original chapters coming from outside of the meeting round out the coverage. The result will appeal to researchers and students working in social network and social media analysis.
Author: Petar Djuric
Publisher: Academic Press
ISBN: 0128136782
Category : Computers
Languages : en
Pages : 868
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Book Description
Cooperative and Graph Signal Processing: Principles and Applications presents the fundamentals of signal processing over networks and the latest advances in graph signal processing. A range of key concepts are clearly explained, including learning, adaptation, optimization, control, inference and machine learning. Building on the principles of these areas, the book then shows how they are relevant to understanding distributed communication, networking and sensing and social networks. Finally, the book shows how the principles are applied to a range of applications, such as Big data, Media and video, Smart grids, Internet of Things, Wireless health and Neuroscience. With this book readers will learn the basics of adaptation and learning in networks, the essentials of detection, estimation and filtering, Bayesian inference in networks, optimization and control, machine learning, signal processing on graphs, signal processing for distributed communication, social networks from the perspective of flow of information, and how to apply signal processing methods in distributed settings. - Presents the first book on cooperative signal processing and graph signal processing - Provides a range of applications and application areas that are thoroughly covered - Includes an editor in chief and associate editor from the IEEE Transactions on Signal Processing and Information Processing over Networks who have recruited top contributors for the book
Author: Yan Chen
Publisher: Cambridge University Press
ISBN: 1108849032
Category : Computers
Languages : en
Pages : 475
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Book Description
Learn how to analyse and manage evolutionary and sequential user behaviours in modern networks, and how to optimize network performance by using indirect reciprocity, evolutionary games, and sequential decision making. Understand the latest theory without the need to go through the details of traditional game theory. With practical management tools to regulate user behaviour, and simulations and experiments with real data sets, this is an ideal tool for graduate students and researchers working in networking, communications, and signal processing.
Author: Richard N. Landers
Publisher: Cambridge University Press
ISBN: 1108757502
Category : Psychology
Languages : en
Pages : 1435
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Book Description
Experts from across all industrial-organizational (IO) psychology describe how increasingly rapid technological change has affected the field. In each chapter, authors describe how this has altered the meaning of IO research within a particular subdomain and what steps must be taken to avoid IO research from becoming obsolete. This Handbook presents a forward-looking review of IO psychology's understanding of both workplace technology and how technology is used in IO research methods. Using interdisciplinary perspectives to further this understanding and serving as a focal text from which this research will grow, it tackles three main questions facing the field. First, how has technology affected IO psychological theory and practice to date? Second, given the current trends in both research and practice, could IO psychological theories be rendered obsolete? Third, what are the highest priorities for both research and practice to ensure IO psychology remains appropriately engaged with technology moving forward?
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Steven C.H. Hoi
Publisher: Springer Science & Business Media
ISBN: 0857294369
Category : Computers
Languages : en
Pages : 288
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Book Description
This timely text/reference presents the latest advances in various aspects of social media modeling and social media computing research. Gathering together superb research from a range of established international conferences and workshops, the editors coherently organize and present each of the topics in relation to the basic principles and practices of social media modeling and computing. Individual chapters can be also be used as self-contained references on the material covered. Topics and features: presents contributions from an international selection of preeminent experts in the field; discusses topics on social-media content analysis; examines social-media system design and analysis, and visual analytic tools for event analysis; investigates access control for privacy and security issues in social networks; describes emerging applications of social media, for music recommendation, automatic image annotation, and the analysis and improvement of photo-books.
Author: Claudiu V. Dimofte
Publisher: Routledge
ISBN: 1317502078
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this process. Section four takes a methodological perspective on the topic of social media, assessing ways in which big data and consumer research are influenced by novel ways of gathering consumer feedback and gauging consumer sentiment. Finally, section five looks at some consumer welfare and public policy implications, including privacy and disadvantaged consumer concerns. Consumer Psychology in a Social Media World will appeal to those who are involved in creating, managing, and evaluating products used in social media communications. As seen in recent financial and business market successes (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, etc.), businesses focused on facilitating social media are part of the fastest growing and most valuable sector of today’s economy.
Author: Zhizhong Li
Publisher: AHFE Conference
ISBN: 196486707X
Category : Technology & Engineering
Languages : en
Pages : 158
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Book Description
Proceedings of the 15th International Conference on Applied Human Factors and Ergonomics and the Affiliated Conferences, Nice, France, 24-27 July 2024.
