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Author: Peter S. H. Leeflang
Publisher: Springer
ISBN: 3319534696
Category : Business & Economics
Languages : en
Pages : 725
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Book Description
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as a follow-on and companion to Modeling Markets (2015), in which the authors presented the basics of modeling markets along the classical steps of the model building process: specification, data collection, estimation, validation and implementation. This volume builds on the concepts presented in Modeling Markets with an emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation models, partial least squares, mixture models, and hidden Markov models, as well as generalized methods of moments, Bayesian analysis, non/semi-parametric estimation and endogeneity issues. Specific attention is given to big data. The market environment is changing rapidly and constantly. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performance. In today’s environment of information overload, the challenge is to make sense of the data that is being provided globally, in real time, from thousands of sources. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based. This volume provides an authoritative and comprehensive review, with each chapter including: · an introduction to the method/methodology · a numerical example/application in marketing · references to other marketing applications · suggestions about software. Featuring contributions from top authors in the field, this volume will explore current and future aspects of modeling markets, providing relevant and timely research and techniques to scientists, researchers, students, academics and practitioners in marketing, management and economics.
Author: Peter S. H. Leeflang
Publisher: Springer
ISBN: 3319534696
Category : Business & Economics
Languages : en
Pages : 725
Get Book Here
Book Description
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as a follow-on and companion to Modeling Markets (2015), in which the authors presented the basics of modeling markets along the classical steps of the model building process: specification, data collection, estimation, validation and implementation. This volume builds on the concepts presented in Modeling Markets with an emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation models, partial least squares, mixture models, and hidden Markov models, as well as generalized methods of moments, Bayesian analysis, non/semi-parametric estimation and endogeneity issues. Specific attention is given to big data. The market environment is changing rapidly and constantly. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performance. In today’s environment of information overload, the challenge is to make sense of the data that is being provided globally, in real time, from thousands of sources. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based. This volume provides an authoritative and comprehensive review, with each chapter including: · an introduction to the method/methodology · a numerical example/application in marketing · references to other marketing applications · suggestions about software. Featuring contributions from top authors in the field, this volume will explore current and future aspects of modeling markets, providing relevant and timely research and techniques to scientists, researchers, students, academics and practitioners in marketing, management and economics.
Author: Ordóñez de Pablos, Patricia
Publisher: IGI Global
ISBN: 1668486156
Category : Business & Economics
Languages : en
Pages : 493
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Book Description
Knowledge management and advanced information technologies such as AI, IoT, machine learning, and more can create digital tools and solutions to build more resilient, climate neutral, and green economies and societies. These digital tools and solutions and knowledge management can have a heavy impact on the achievement of sustainable development goals (SDGs) in Asia. Perspectives on the Transition Toward Green and Climate Neutral Economies in Asia offers innovative conceptual frameworks and theories, case studies, and empirical studies to understand how knowledge management and digital innovation can foster the transition towards more circular and climate neutral economies as well as greener economies in Asia. This book discusses how key and enabling digital tools and solutions and knowledge management can support the achievement of SDGs by 2030. Covering topics such as climate neutral economies, image recognition, and usability evaluation, this premier reference source is an excellent resource for deans, heads of departments, directors, politicians, policymakers, corporate heads, senior general managers, managing directors, librarians, students and educators of higher education, academicians, and researchers.
Author:
Publisher:
ISBN:
Category : Mathematical statistics
Languages : en
Pages : 798
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Book Description
The Current Index to Statistics (CIS) is a bibliographic index of publications in statistics, probability, and related fields.
Author: J.K. Ghosh
Publisher: Springer Science & Business Media
ISBN: 0387226540
Category : Mathematics
Languages : en
Pages : 311
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Book Description
This book is the first systematic treatment of Bayesian nonparametric methods and the theory behind them. It will also appeal to statisticians in general. The book is primarily aimed at graduate students and can be used as the text for a graduate course in Bayesian non-parametrics.
Author: Peter D. Hoff
Publisher: Springer Science & Business Media
ISBN: 0387924078
Category : Mathematics
Languages : en
Pages : 270
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Book Description
A self-contained introduction to probability, exchangeability and Bayes’ rule provides a theoretical understanding of the applied material. Numerous examples with R-code that can be run "as-is" allow the reader to perform the data analyses themselves. The development of Monte Carlo and Markov chain Monte Carlo methods in the context of data analysis examples provides motivation for these computational methods.
Author: Gary King
Publisher: Cambridge University Press
ISBN: 9780521542807
Category : Nature
Languages : en
Pages : 436
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Book Description
Drawing upon the recent explosion of research in the field, a diverse group of scholars surveys the latest strategies for solving ecological inference problems, the process of trying to infer individual behavior from aggregate data. The uncertainties and information lost in aggregation make ecological inference one of the most difficult areas of statistical inference, but these inferences are required in many academic fields, as well as by legislatures and the Courts in redistricting, marketing research by business, and policy analysis by governments. This wide-ranging collection of essays offers many fresh and important contributions to the study of ecological inference.
Author: Prasad A. Naik
Publisher:
ISBN: 9781680830668
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Marketing Dynamics: A Primer on Estimation and Control provides an introduction to the estimation and control of dynamic marketing models. It introduces dynamic models in discrete- and continuous-time, scalar and multivariate settings, with observed outcomes and unobserved states, as well as random and/or time-varying parameters. It exemplifies how various dynamic models can be cast into the unifying state space framework, the benefit of which is to use one common algorithm to estimate all dynamic models. Marketing Dynamics: A Primer on Estimation and Control then focuses on the estimation part, answering questions about the sales elasticity of advertising, sales lift due to price promotion, and short-term sales forecasting. The estimation relies on two principles - Kalman filtering and the likelihood principle. Next, the primer elucidates the control part answering questions about how much managers should spend on advertising over time and across regions, best promotional timing and depth, and optimally responding to competing brands' actions. The control part relies on the maximum principle and the optimality principle. Finally, the primer presents three examples on the application of optimal control, differential games, and stochastic control theory to marketing problems, and illustrates how to discover novel insights into managerial decision-making.
Author: Peter Müller
Publisher: Springer
ISBN: 3319189689
Category : Mathematics
Languages : en
Pages : 203
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Book Description
This book reviews nonparametric Bayesian methods and models that have proven useful in the context of data analysis. Rather than providing an encyclopedic review of probability models, the book’s structure follows a data analysis perspective. As such, the chapters are organized by traditional data analysis problems. In selecting specific nonparametric models, simpler and more traditional models are favored over specialized ones. The discussed methods are illustrated with a wealth of examples, including applications ranging from stylized examples to case studies from recent literature. The book also includes an extensive discussion of computational methods and details on their implementation. R code for many examples is included in online software pages.
Author: John Kruschke
Publisher: Academic Press
ISBN: 0124059163
Category : Mathematics
Languages : en
Pages : 772
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Book Description
Doing Bayesian Data Analysis: A Tutorial with R, JAGS, and Stan, Second Edition provides an accessible approach for conducting Bayesian data analysis, as material is explained clearly with concrete examples. Included are step-by-step instructions on how to carry out Bayesian data analyses in the popular and free software R and WinBugs, as well as new programs in JAGS and Stan. The new programs are designed to be much easier to use than the scripts in the first edition. In particular, there are now compact high-level scripts that make it easy to run the programs on your own data sets. The book is divided into three parts and begins with the basics: models, probability, Bayes' rule, and the R programming language. The discussion then moves to the fundamentals applied to inferring a binomial probability, before concluding with chapters on the generalized linear model. Topics include metric-predicted variable on one or two groups; metric-predicted variable with one metric predictor; metric-predicted variable with multiple metric predictors; metric-predicted variable with one nominal predictor; and metric-predicted variable with multiple nominal predictors. The exercises found in the text have explicit purposes and guidelines for accomplishment. This book is intended for first-year graduate students or advanced undergraduates in statistics, data analysis, psychology, cognitive science, social sciences, clinical sciences, and consumer sciences in business. - Accessible, including the basics of essential concepts of probability and random sampling - Examples with R programming language and JAGS software - Comprehensive coverage of all scenarios addressed by non-Bayesian textbooks: t-tests, analysis of variance (ANOVA) and comparisons in ANOVA, multiple regression, and chi-square (contingency table analysis) - Coverage of experiment planning - R and JAGS computer programming code on website - Exercises have explicit purposes and guidelines for accomplishment - Provides step-by-step instructions on how to conduct Bayesian data analyses in the popular and free software R and WinBugs
Author: Andrew C. Harvey
Publisher: Financial Times/Prentice Hall
ISBN: 9780745012001
Category : Time-series analysis
Languages : en
Pages : 308
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Book Description
A companion volume to The Econometric Analysis of Time series, this book focuses on the estimation, testing and specification of dynamic models which are not based on any behavioural theory. It covers univariate and multivariate time series and emphasizes autoregressive moving-average processes.
