Essentials of Corporate Communication PDF Download
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Author: Cees B.M. Van Riel
Publisher: Routledge
ISBN: 1134335059
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Author: Cees B.M. Van Riel
Publisher: Routledge
ISBN: 1134335059
Category : Business & Economics
Languages : en
Pages : 325
Get Book Here
Book Description
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Author: Rita R. Owens
Publisher:
ISBN: 9781631573774
Category : Business communication
Languages : en
Pages : 0
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Book Description
From the moment of their first client engagement, consultants in all fields face communication opportunities and challenges. No matter what their focus may be-professional services, accounting, technology, operations, human resources, manufacturing, or marketing-consultants drive change. That change, from its initial definition through its development and deployment, must be precisely communicated to a variety of audiences and through a variety of mediums. Most business communication books do a good job leading professional writers and presenters through the basics of audience, organization, formatting, and mechanics. But, only few focus on a specific business role, such as that of a consultant, and give guidance for communicating during all stages of a project. From the pre-engagement process, to the actual engagement, to the post-engagement follow-up, consultants are challenged by the variety of audiences whose roles continually shift throughout a project. This book guides a current or would-be consultant through the various phases of a typical engagement and gives practical advice and direction on written and oral communication throughout a project. Current and future consultants in all fields will gain specific knowledge about writing and presenting to a variety of audiences including clients, team members, managers, and executives.
Author: Scott McLean
Publisher:
ISBN: 9781936126118
Category : Business communication
Languages : en
Pages : 408
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Book Description
Author: Michael Fielding
Publisher: Juta and Company Ltd
ISBN: 9780702166501
Category : Business & Economics
Languages : en
Pages : 628
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Book Description
With a focus on outcomes-based education, this business communication manual caters to the needs of students of business communication at universities, technikons, and private colleges with updated information on writing e-mail messages and using the Internet. Adopting the premise that poor communication can cost an organization business and competitive status in the marketplace, this text focuses on refining and clarifying the products of communication within the company and with the public. Particular focus is paid to interpersonal conversation in small groups, formal meetings, and interviews; written clarity in internal business plans, e-mails, and memos; accessible materials for mass communication and public relations; and rules of basic grammar and punctuation. Examples of all mentioned tools are provided along with the theory and practice of their use.
Author: John Adair
Publisher: Pan Macmillan
ISBN: 0330530844
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Strong communication skills are arguably the most important attribute a manager can possess. Many managers believe they have already mastered the four basic communication skills – speaking, listening, writing and reading – but many simply go through the motions. In Effective Communication John Adair, Britain’s foremost expert on leadership training, will tell you everything you need to know to enable you to: Use words to their maximum effectiveness in order to persuade and really be heard Train yourself to hear what other people are actually saying Construct your correspondence and presentations to get across what you want to say in the clearest manner Improve your assimilation and understanding of the thousands of words you have to read every day Including helpful advice on interviews, appraisals, giving and receiving criticism, conducting and participating in meetings, the use of visual aids, communication between departments and much more, this is the ultimate tool for improving your communication skills and helping you become a better manager.
Author: Reginald L. Bell
Publisher: Business Expert Press
ISBN: 194784332X
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
Managerial Communication for Organizational Development provides clarity for top, middle, and frontline managers on paramount communication issues It helps them anticipate and respond to communication challenges managers face daily. Challenges occur rapidly and with no warning. A business can be destroyed by media manipulations of public perceptions. Knowing what to do, what to say, and what not to say is paramount in dealing with complex cultural issues faced by today’s managers. Developing effective communication strategies, internally and externally, will keep organizations viable. This book is a field manual for managers at any organizational level.
Author: Trif, Victori?a
Publisher: IGI Global
ISBN: 1799882497
Category : Education
Languages : en
Pages : 287
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Book Description
The understanding of communication refers to canonical schemes from technologies to decisions on where, how, and why the semic act gains or is at risk; to hypotheses and limits; and to normal and unconventional exchanges of senses, despite the confrontations between codes, coding, and decoding. In this book, communication is defined as concept, skill, potential, behavior, mechanism, category of exchange, phenomenon, tool, and variable. This sophisticated view differs from previous studies and assumes the multiple systems of systems and meanings generated by various fieldworks that require/reclaim their primacy over communication. Basic Communication and Assessment Prerequisites for the New Normal of Education discusses the rivalry paradigms, ambiguities, new meanings, and mechanisms of the crossroad between communication and assessment. This book makes an inventory of developments in the area as well as analyzes new edumetrics and psychometrics and inserts new best practices. This involves creating new conversational networks of global best practices and metaparadigms in order to solve current disparities and unsolved problems from the fieldwork. Covering topics such as chronic conditions, online educational environments, and self-assessment competencies, this text is ideal for teachers, parents, students, trainers, decision makers, researchers, and academicians.
Author: Mary Ellen Guffey
Publisher: South Western Educational Publishing
ISBN: 9780324233643
Category : Business communication
Languages : en
Pages : 0
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Book Description
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Author: David S. Bright
Publisher:
ISBN: 9781998109166
Category :
Languages : en
Pages : 0
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Book Description
Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
Author: Deirdre Breakenridge
Publisher: Routledge
ISBN: 1351863002
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
This book provides students and professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting. Communication expert, Deirdre Breakenridge, examines the ways in which professionals can make the most of their careers in a fast-changing media landscape, offering advice on how new and seasoned executives can utilize and adapt to the latest modes of communication. The author breaks down the eight most critical areas for professionals seeking to develop their communication skills, opening with essentials that will prove useful in any setting. She then details the ways in which organizations can adapt to changes in technology and consumer behavior to improve relationships, social media presence, and brand recognition. The easy to follow question–answer format walks readers through the most pressing, confusing, and frequently asked questions about successful communication with plenty of advice and examples for a better learning experience. Covering traditional business communication topics like partnerships and storytelling, the book also includes material on digital and social media channels as well as a chapter on giving back as a mentor. "Experts Weigh In" boxes feature advice from other top professionals, exposing the reader to multiple perspectives from the field. Grounded in decades of experience, Answers for Modern Communicators will benefit all students getting ready to enter the workforce as well as professionals looking to enhance their communication skills.
